Employee Retention Strategies: A Case Study of Asda - Business Report

This report examines the talent management strategies employed by Asda to retain employees for the long term. It outlines the research aims and objectives, including identifying strategies used for employee retention and management, analyzing the benefits of talent management in improving employee effectiveness and motivation, and examining the challenges faced when implementing these strategies. The research methodology includes both primary data collected through a questionnaire survey of 30 Asda employees and secondary data from a literature review. The findings reveal that Asda utilizes talent management practices such as training and development programs and performance management programs to enhance employee efficiency, engagement, and productivity. The report interprets the survey data, highlighting key themes such as the meaning of talent management, talent management practices used, employee valuation, benefits of talent management strategies, employee involvement in decision-making, performance management programs, salary distribution, and challenges faced in implementing talent management strategies. The analysis indicates that while Asda effectively conducts performance management programs and involves employees in decision-making, there are challenges related to compensation demands, turnover rates, and leadership effectiveness.

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Table of Contents
Title of research ..............................................................................................................................3
Aim and objectives..........................................................................................................................3
Primary and secondary research......................................................................................................4
Literature review .............................................................................................................................4
Interpretation ...................................................................................................................................6
Recommendation ..........................................................................................................................14
Conclusion ....................................................................................................................................15
References......................................................................................................................................16
Appendix .......................................................................................................................................17
Power point presentation ...........................................................................................................18

Title of research
“Importance of strategies to retain employees for long time”
Introduction
There is a essential need of talent management practises that is required by the
individuals and the organisation both. As talent management helps the organisation in
development of the individual and enhancing employees productivity and profitability. Their are
various talent management strategies which are being used in the firm like rewards and
appreciation and training and development etc. the organisation selected in this report is Asda.
This report includes research aims, objectives and findings etc.
Aim and objectives
“To determine the importance of the strategies used in the organisation to retain and
develop their employees for long time.” A study on Asda.
Objectives
 To determine the several strategies used by Asda for retaining and management of
employees at the workplace.
 To analyse various benefits of talent management in improving of the employees
effectiveness and their motivation.
 To examine the challenges faced at the time of implementing organisation talents
management strategies and practises in the organisation.
Project management plan
Project management plan is the plan which is being used by the researcher in order to
show the completion of the project. This includes various activities which helps in successful
completion of the project. This project is initiated with the project aims and objectives and this
further it includes execution stage which is helps in targeting all the activities mentioned in WBS
and this helps the project to be completed on a given time period. In this there is a use of Gantt
chart and WBS which helps the researcher in effective use of activities on a given period of time.
Work breakdown structure

WBS is the process of completion of the project which helps the researcher in using of
various complex steps. It helps them in dividing of the activities in various steps in order achieve
their aims and objectives on a definite time period.
Gantt chart
This is called as the bar chart that is providing the actual task of the schedule and
showing the working of the activities according to the changes and which makes a growth and
milestones fro the scheduling of the project in the simple structure on the bar and graph chart.
Primary and secondary research
There are two methods used in this research. These are primary and secondary source.
The primary source of information is collected through questionnaire survey which is filled by
the employees of Asda. Then secondary information is collected through literature review. The
sample size taken in this is 30 members of Asda who are filling the survey form.
Literature review
In context with Asda, they are making use of various talent management strategies such
as training and development programmes and performance management programmes. These
talent management strategies helps the organisation in increasing the efficiency of employees
and providing them growth opportunities as well. There are certain importance of talent
management strategies used in the organisation like employees development, engagement and
enhancing productivity and motivation and retaining them for long time etc. some of the
challenges which could be faced by Asda organisation is lack of communication which could
results in decreasing employees motivation.
Questionnaire
Q1. According to you, what is the meaning do you understand by talent
management?
Frequency
a. to retain employees for long time 5
b. to attract and motivate employees 5
c. to hire a suitable candidate 5
d. all of the above 15
Q2. what talent management practises are used in the organisation to retain Frequency

and attract them for long time?
a. Rewarding and recognising of employees 5
b. employees engagement 10
c. training and development 15
Q3. Did you think, you are being valued in the organisation effectively in the
organisation at time of decisions making programmes?
Frequency
a. yes always valued 10
b. sometimes 15
c. not never 5
Q4. What do you think, company can get benefits from having talent
management strategies?
Frequency
a. Reducing employee turnover 10
b. Increases employee productivity 10
c. Increasing employee engagement 10
Q5. According to you, did employees involves you in decision making
process?
Frequency
a. yes 20
b. no 10
Q6. According to you, did managers of company are conducting performance
management programmes within working environment?
Frequency
a. Yes 30
b. No 0
Q7. Did you think, salary and other benefits are distributed among all
employees fairly?
Frequency
a. Yes, always 5
b. sometimes 20

c. Never 5
Q8. Do you think, current performance management programmes is effective
for the employers to analyse employees performance?
Frequency
a. yes 20
b. no 10
Q9. According to you, what challenges can be faced by employers while
implementing talent management strategies within Asda working
environment?
Frequency
a. Higher compensation demand 5
b. increase in turnover ratio 10
c. Ineffective leaderships 15
Q10. How company is measuring the performance of organisation? Frequency
a. Potential 15
b. Increasing efficiency 15
Theme 1 meaning of talent management
Q1. According to you, what is the meaning do you understand by talent
management?
Frequency
a. to retain employees for long time 5
b. to attract and motivate employees 5
c. to hire a suitable candidate 5
d. all of the above 15
Interpretation
From the above it can be analysed that this research is conducted between 30 members of
Asda. Out of those 30 members, 5 says that to retain the employees in the organisation for long

time in the organisation is the meaning of talent management. Then another 5 people gone with
attracting and motivating employees is the meaning of talent management. Another 5 people
gone with to hire a suitable candidates is the meaning of talent management and rest of the other
15 people gone with all of these.
Theme 2 Talent management practises
Q2. what talent management practises are used in the organisation to retain
and attract them for long time?
Frequency
a. Rewarding and recognising of employees 5
b. employees engagement 10
c. training and development 15
Interpretation
From the graph, it is being analysed that 5 people gone with rewarding and recognising of
the employees. Then another 10 people gone with employees engagement is the talent
management best practises that is being used in the organisation very effectively. Rest of the
other 15 people gone with trainings and development of the employees is the talent management
practises used by organisation in order to develop their employees efficiency.
Theme 3 Employees valued by the organisation
Q3. Did you think, you are being valued in the organisation effectively in the
organisation at time of decisions making programmes?
Frequency
a. yes always valued 10
b. sometimes 15
c. not never 5
Interpretation
In the above graph, it can be concluded that out of those 30 respondents, 10 people said
yes, always they are being valued in the organisation effectively. Then another, 15 people gone
with sometimes they are being valued at a time of decision making process. Rest of the other 5
people gone with never, they are valued in the organisation.

Theme 4 Company can get benefits from having talent management strategies
Q4. What do you think, company can get benefits from having talent
management strategies?
Frequency
a. Reducing employee turnover 10
b. Increases employee productivity 10
c. Increasing employee engagement 10
Interpretation
From the above graph, it is analysed that out of 30 respondents, 10 said company is
benefiting to the talent management strategies through reducing employees turnover. The other
10 people says that it helps in increasing employees productivity. Further, 10 people said that
increasing employees engagement is the benefits from talent management strategies.
Theme 5 Employees involves you in decision making process
Q5. According to you, did employees involves you in decision making
process?
Frequency
a. yes 20
a. Reducing employee turnover
b. Increases employee productivity
c. Increasing employee engagement
0
1
2
3
4
5
6
7
8
9
10
Frequency

b. no 10
Interpretation
From the graph, it is discussed that out of 30 members, 20 said that yes managers
involves employees in decision making process. The other 10 people says that no their managers
did not involve them in decision making process of Asda working environment. Involving
employees resulting I increasing motivation among them.
Theme 6 Managers of company are conducting performance management programmes
within working environment
Q6. According to you, did managers of company are conducting performance
management programmes within working environment?
Frequency
a. Yes 30
b. No 0
a. yes b. no
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation
From the above table, it is analysed that out of 30 members, all of the respondents
answered that mangers of company are conducting performance management programmes
within working environment of Asda. None of the respondents said that managers are not
conducting performance management programmes.
Theme 7 Salary and other benefits are distributed among all employees fairly
Q7. Did you think, salary and other benefits are distributed among all
employees fairly?
Frequency
a. Yes, always 5
b. sometimes 20
c. Never 5
a. Yes b. No
0
5
10
15
20
25
30
Frequency

Interpretation
From the above graph or table, it is analysed that out of 30 members, 5 said yes, salary
and other benefits always distributed among all employees fairly. The other 20 people said that
salary and other benefits sometimes distributed among employees fairly. Rest of the other 5
people answered these are not distributed among employees fairly. It is said that these should be
distributed equally among employees and they could not do any biasses among them. This
results in developing employees productivity and motivation as well and results in retaining of
employees for longer duration.
Theme 8 Current performance management programmes is effective for the employers to
analyse employees performance
Q8. Do you think, current performance management programmes is effective
for the employers to analyse employees performance?
Frequency
a. yes 20
b. no 10
a. Yes, always b. sometimes c. Never
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation
From the above graph, it is analysed that out of 30 members, 20 said that yes current
performance management programmes is effective for the employers to analyse employees
performance. The other 10 people said that current performance programmes is effective for the
employers to analyse employees performance. This is most important to conduct any one of the
performance management programmes such as performance appraisal, balance scorecard,
management by objectives etc. so that employees productivity could be measured and they
develops more effectively.
Theme 9 Challenges can be faced by employers while implementing talent management
strategies within Asda working environment
Q9. According to you, what challenges can be faced by employers while
implementing talent management strategies within Asda working
environment?
Frequency
a. Higher compensation demand 5
b. increase in turnover ratio 10
a. yes b. no
0
2
4
6
8
10
12
14
16
18
20
Frequency