ASDA's International Expansion: Structure, Functions, and Key Factors

This presentation provides an in-depth analysis of ASDA's organizational structure and its impact on international expansion. It begins with an introduction to organizational structures and ASDA's background, highlighting its expansion across over 25 countries. The presentation details the different functional areas within ASDA, such as administration, production, and finance, and explores various organizational structures like hierarchical, functional, horizontal, and divisional, noting ASDA's use of a divisional structure. It further examines the influences and factors affecting ASDA's international growth, including market, cost, and competitive drivers, supported by a PESTLE and SWOT analysis. Finally, the presentation discusses the impact of digital technologies on ASDA's international expansion strategy, emphasizing the role of digital advancements in facilitating direct customer contact and global business growth. The presentation concludes that a well-defined organizational structure is critical for international market performance.