Evaluating Asda's Business: An In-Depth PESTLE Analysis and Report

This report provides an analysis of Asda's business environment, focusing on both external and internal factors. It utilizes the PESTLE framework to evaluate the macro-environmental influences on Asda, including political, economic, social, technological, environmental, and legal aspects. The report highlights how these external factors impact Asda's operations and strategic planning. Additionally, it touches upon internal factors such as corporate culture and staff members, which are controllable by the organization. The analysis concludes that a comprehensive understanding of both external and internal forces is crucial for Asda's overall functioning and success.

INTRODUCTION
Business entity is the organisation that is being created by an
individual to conduct the business with the aim of generating
higher profits. Asda is the chosen organisation for this
presentation, It is the supermarket chain that is headquartered
is in Leeds, England.
Asda And Its Environment
External Environment
These are the circumstances, influences and the certain situations that are not
in the control of the organisation and the decision making. PESTLE
analysis is the framework that is being used for the strategic planning by
evaluating the macro environmental factors that also affects the
business. In context to Asda, These factors are explained as follows:
Political
Economic
Social
Technological
Environmental
Legal
HOW COMPANY IMPACTS EXTERNAL
ENVIRONMENT
The business plays major role in the development of the
business environment especially in the external environment
in consideration to impact and its influence.
Technology
Economy
Governmental policies
Internal Factors
These are the aspects which can be controlled by the
organisation itself and being surveillances with the full
consideration of the managers and the leaders. In context
to Asda, impact of these factors are explained as follows:
Corporate culture
Staff members
Finance
References
Shakeel, J.and et. al., 2020. Anatomy of sustainable business
model innovation. Journal of Cleaner Production, 261,
p.121201.
Conclusion
It is concluded that business environment comprises of two
factors which includes the external and internal forces that
influence the overall functioning of the company