ASDA: Analysis of External Environment and Strategies Report

This report presents an analysis of ASDA's external environment, focusing on factors affecting its business operations. The report utilizes the PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting ASDA. It examines both the internal and external environments, including strengths, weaknesses, opportunities, and threats (SWOT). The analysis highlights the importance of understanding the dynamic nature of the business environment. The report also discusses the impact of mergers, Corporate Social Responsibility (CSR) practices, and brand awareness on ASDA's performance. Finally, the report outlines the company's strategies in response to the external environment.

Introduction
The business environment involve the internal and
external factors of the environment which affects the
working of the business. For the company it is very
important to analyse the business environment as they
have to do their business operations in the
environment only. The present study s based over
company ASDA which is a super market chain
dealing in groceries and general merchandising. The
current poster will outline the internal and external
factor affecting the business. Further the discussion
will lead to strategies of company affecting the
external environment.
ASDA AND ITS ENVIRONMENT
External Environment
External environment analysis is very essential for the company
in order to work in the environment which is ever changing and
dynamic. The external environment analysis is dome with the
help of the PESTLE analysis of ASDA which is as follows-
Political
Economic-
Social-
Technological
How the company impact
its context External
Environment
Merger will increase economic condition
Use of CSR practices will increase goodwill of
society as this involves better taking care of the
Internal Factors
Strength
Good brand
awareness
Weakness
Limited global
presence
Opportunity
Increase global
presence
Threat
Higher
competition
REFERENCES
Antamoshkina, O.I. and Zinina,
O.V., 2019, May. A methodology for
assessing the prospects of
modifying business strategy of an
enterprise in the external
environment. In IOP Conference
Series: Materials Science and
Engineering (Vol. 537, No. 4, p.
042023). IOP Publishing.