This report critically analyzes the strategic changes implemented by ASDA in response to the COVID-19 pandemic. It examines adjustments in operations, supply chain management, customer engagement, and safety protocols. The analysis includes a PESTLE framework to assess the political, economic, social, technological, legal, and environmental factors influencing ASDA's decisions. The report highlights ASDA's focus on online services, contactless deliveries, and enhanced sanitation measures. It evaluates the sustainability of these changes, considering their impact on both business performance and environmental responsibility. The report concludes by summarizing ASDA's effective strategies in safeguarding customers and employees while maintaining profitability during the challenging times of the COVID-19 pandemic, emphasizing the importance of adaptability and ethical considerations in their business practices.
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