Comparative Analysis: Business Environments of Asda and Iceland

This report provides a comprehensive analysis of the business environments of Asda and Iceland, two companies operating in the UK retail sector, with Asda being a public sector organization and Iceland a private sector one. The report details the background, products and services, size and scope, vision, mission, objectives, and organizational structures of both companies. It highlights Asda's mission to be Britain's best value retailer and Iceland's aim to expand internationally, examining their market share, stakeholders, and strategic approaches within the competitive retail landscape. This document is available on Desklib, a platform offering a wide array of study tools and solved assignments for students.

Business and Business Environment
TASK 1.1

 Business environment is comprises with external and internal
factors which affect to an enterprise in positive and negative
way.
 The present case is based on two types of organisations such
as public sector and private sector. In this context there are
Asda and Iceland firms chosen which are public and private
sector company respectively and operating in retail sector.
Introduction

 Public sector organisation
 Private sector organisation
 Non-profit organisation
Different types of organisations

 In the international market retail sector is fastly growing industry and highly
contribute in the growth rate of UK.
 There are various firms such as Tesco, Sainsbury, Morrison, Asda etc.
operating in the retail sector worldwide.
 In the present case UK's retail sector's sales index rate is 2.8% of the world
retail sales.
 In the world retail sector Tesco is a leader which is UK based. Hence, it can
be said that the UK's retail sector is growing in better way in the international
business scenario.
Growth of international business
environment

 Asda Stores Limited: It is a public sector organisation
operating in the retail sector of UK as well as offers its goods
and services across the world. It is a subsidiary firm of the
Walmart.
 Iceland Foods Limited: Further, it is private sector
organisation and operates in the retail sector in UK market.
The company contribute in growth rate of retail sector as well
as growth of United Kingdom.
Explanation of each chosen organisation

 Asda Public limited: Founded in the year 1949 and headquarter
located in the London. It is a whole owned subsidiary firm by the
Walmart The name stands for Asquith and Diaries & name Asda
was introduced in the year 1965.
 Iceland private limited: Founded in the year 1970 and headquarter
in the Wales, United Kingdom. It is a private sector company,
Further, in the year 1978 the company grown and succeed to
establish 28 new stores by year 1978.
Background of organisations

 Products of Asda: Grocery items, food products, financial
services, general merchandise etc.
 Products of Iceland: Ready meals, frozen food items,
vegetables, grocery times, non-vegetarian food, dairy items,
non frozen foods etc.
Products and services

 Market share:
Asda – 15.5% of UK food industry
Iceland – 1.8% of UK food industry
 Scope: The Asda has opportunity to cover the world market of
retail sector with differentiate and unique products. Further,
the Iceland has wider scope to enter into the international
market and increase its profitability as well as financial
performance in the food industry.
Size and scope

 Asda public limited: Mission statement is to become a Britain's
best valuable retailer with enhancing consumer's needs and
wants.
 Objectives: To provide better and hygienic products as well as
food items, attract consumers to consume its financial services,
reduce the production cost which lead to increase profitability
as well as offer products and services at the lower price in
comparison to its rivalry firms.
Vision, mission and objectives

 Iceland private limited: Mission is to enter in international
market and increase more number of consumers in another
market.
 Objectives: To enhance market share of the food industry, to
enter in another market and become a most valuable firm in
eyes of customers as well as increase the level of customer
satisfaction where it provides the services and food products.
Contd….

 Asda public limited: Divisional organisational structure
 Asda public limited: Functional organisational structure
Organizational structure

 Customers
 Suppliers
 Employees
 Shareholders
 Managers
 Government
Information about their stakeholders