Report on ASDA: Retail Industry Trends, Analysis, and Recommendations

This report offers an in-depth analysis of ASDA, a major British supermarket retailer, within the context of the evolving retail industry. It begins with an introduction to inquiry-based learning and its relevance to the study. The report then delves into current trends in the retail sector, including digital retail models, supply chain management, shifting consumer expectations, and sustainability. Following this, it provides a detailed analysis of ASDA's organizational structure, goals, mission, and business structure, including the impact of its organizational structure and culture on performance, leadership styles, and employee behavior. The report then offers several recommendations for the retail industry, such as updating hardware, software, and processes, personalizing customer interactions, and providing employee motivation. The report concludes by summarizing the key findings and emphasizing the importance of adapting to industry changes for continued success. This assignment showcases how ASDA can leverage inquiry based learning to enhance its business strategies and customer satisfaction.

Inquiry Based Learning

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Trends in retail industry..........................................................................................................3
Analysis of the organisation...................................................................................................5
Recommendation for retail industry.......................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Inquiry based learning can be defined as an approach that emphasizes on role of
individual within the learning process. An individual identify different ways or methods that
leads students to explore different materials, sharing of ideas and question inquiry that access
strong research material for person, individual or student that leads to accomplish long-term
goals (Blessinger and Carfora, 2015). This report is written from perspective of ASDA which is
a British organisation that operates its business in retail industry. Moreover, the report highlights
on existing trends of retail industry and analysis of organisation. In the last, some
recommendation will also provide which are based on inquiry based learning.
TASK
Trends in retail industry
In the present scenario, almost all retail organisations are performing their work at different
location with more than one branch. Along with this the main motive of all business or enterprise
is to satisfy needs and wants of customers but it is difficult for management because there are
various trends exists in market that generate complexity for accomplish of organisational goals.
In context of ASDA, management is operating their business outside UK premises also so it is
also essential for company to understand trends of retail industry as per international level in
order to obtain sustainability among global level. By focusing on the current trends it is also easy
for management to implement strategy that generates desired results from organisation
operations. Some specific trends which are identified in retail industry are mention as follow:
 Digital retail models- Technology is one of the major factor that is impacting on goals
and objectives of overall organisation. This is also identified by management that retail
industry business is also impacted due to changes in technological aspect for company
(Camenzuli and Buhagiar, 2014). Along with this it is also identified by management
many international competitor such as Alibaba’s also make online retail business model.
According to ASDA point of view organisation is durable among local UK market but to
new creative and innovative business model it is complex for respective organisation to
perform business in an effective manner. Further, there are various application also exists
that are operated within smart phones and aids individuals to place their order easily.

61.3% media user are also operating business with use of social media platforms to
approach more number of customers.
 Supply chain- Retail business is developed for fulfilling customer need and wants on
daily basis. Therefore, supply chain must be transparent that leads to deliver all products
in minimum time period through establishing the trend of better communication among
organisation and its stakeholders. Internet is an example that provides system for
communicating easily in an organisation (Chiang, Yang and Hwang, 2014). ASDA is
utilising this trend for accomplish of organisational goals and objectives by developing
supply chain faster that provide better browsing to put mobile devices. Retail, expanding
and improving operations leads to make translate about additional revenue that supports
connectivity to generate better results. From point of ASDA management is improving its
supply chain process by storing technology for making straight forward results. 9.5
billion is estimate to enhance additional revenue through managing supply chain process
with use of technology.
 Shift in consumer expectations- There is a rapid pace exists among retail industry that is
offering high transformations and outstanding customer services for managing the
business at outside organisation. Moreover, consumer expectations exist at global level in
order to manage national market which leads company to perform work. This is also used
by management to remain ahead as compare to competitors. There are various task and
operations performed by ASDA and all are motivated towards accomplish of company
goals for enhancing more profits. Moreover, due to globalisation small or large
organisation both are competing with each other at a same level. So customers include
various options which help to switch easily from one business to another business. This is
also used by management for making better products and also deliver them in minimum
time period as it leads to enhance company profits.
 Sustainability- It is identified that sustainability prompt incremental reshaping of
consumer and retailer activity for accomplishing growth in business (Hsu, Lai and Hsu,
2015). In simple term it refer with better sustainable factor organisation reshape
behaviour of individuals through managing companies products according to consumer
desires. ASDA is following the trend of sustainability through providing details about all
products that are provided to consumers. Along with this to match results with company

trend sustainability for understand continue impact of retail organisation. This also helps
to satisfy employee needs at mass or large level.
Analysis of the organisation
ASDA stores Limited also known as ASDA is a British Supermarket retailer which is
operating there business from its headquarters that is situated in Leeds, West Yorkshire. In the
present scenario, ASDA is managing business among different departments that includes ASDA
mobile, money and living. Along with this organisation is well-known for its retail business
among all over the Europe and other world. The core competency of business relates with
supermarket areas (Hwang, Chiu and Chen, 2015). There are core competency provided by
management that includes retail business which also makes marketing promotion that Leeds to
develop properly business. In this management make better investment through utilising different
models that support ASDA in promoting their business worth. Moreover, with analysis of
respective organisation management is able to publish its report with different basis that is based
on quarterly, half-yearly and full year earnings. The main purpose of organisational analysis is to
work as the process that demonstrate growth, operations, personnel and work environment for an
organisation. On the other side, with organisation analysis management also identify area of
weakness and work with approach that eliminates problems from organisation.
 Goal- The aim and objective of ASDA is to provide product and services which are
cheap and easy afford by buyers. Key objective of ASDA is to accomplish company is
to deliver good quality of product food.
 Mission- Mission of organisation is to work as Britain best-value retailer that fulfils
customer need always. There are various statement relates with business exist that is to
provide all products at affordable prices.
 Business structure of ASDA- Organisational structure is one of most important element
that leads management to build an organisation. Further, organisation structure also
assists business to work with specialisation and departmentalisation. The
organisational structure of ASDA is a formal hierarchical structure as organisation
work to complete its task and functions (Laursen and et. al., 2014). Moreover, role
culture is also implemented by ASDA because there are various roles performed by
management, top executive and employees. This also emphasis on organisational roles

for complete of task in proper manner that leads to work with right employees in order
to work with assigned task.
Relationship between structure and culture and its impact on performance
Organisational structure as well as culture plays an important role for accomplish of
company goal and objective. The organisation structure and culture followed by ASDA make
different performance which helps in improving chain of command and span of control. This
also results to identify changes that work with significant of employees. From the perspective of
ASDA management ensure performance of employees to work with innovation aspect. This
results ASDA employees foster perspective that provide both positive and negative impact on
performance of organisation (Thaiposri and Wannapiroon, 2015). There are various boundaries
also exists that provide sense of identity to work with right create value as it provide benefit to
identify sense of employees. Further, the negative aspect relates with diversity of functions as
sometimes roles are not managed conflicts that creates working environment to work with
analysing aspect of culture and structure of ASDA in order to generate positive working
environment that support organisation to create generate better behaviour among employees.
This result ASDA is able to motivate all employees for performing their roles according to the
goals and objectives of company. Along with this it is also identified that organisation is
managing behaviour of employees at workplace through providing right reward system that
relates with work environment. Reward systems of organisation also help to analyse monetary
reward and non-monetary reward. This also refers management is able to understand behaviour
of individuals that make better workplace for influencing behaviour of employees.
Leadership and its evaluation
According to the process of leadership it is persuade that motivating, directing,
controlling and directing individual behaviour for performing its duties according to objectives
of organisation. Along with this to direct and control employee’s manager of business implement
an effective leadership style that leads to accomplish company goals. Moreover, there are
different leadership style exists such as authoritative, coaching, democratic and laissez faire that
work with implement of right leadership style. Autocratic leaders follow strict rules and holds
high power to work with more power. Top down communication system is followed by
management that leads to work and communicate with each other through formal system. In
context of ASDA it is also identified by management that democratic leadership style is most

favourable for selected organisation as it delivers more power to employees for providing its
suggestion among discussion of company. The main purpose for implement of democratic style
is to implement retain and engage skilled employees with in organisation.
Recommendation for retail industry
Updated hardware, software and process- This is essential for organisation to work with
update methods for organisation. With implement of right techniques it is easy for management
to develop right software that helps to make better evaluation within technology. In a retail
organisation there are various task and operations performed by management to work with right
tool that make better customer experience to buy goods. It is also identified by management to
make fresh experience that work with right programs (von Renesse and Ecke, 2015). With new
and creative tools it is also easy for completion of work with more productivity that satisfies
needs and wants of customers properly. Example- Loyalty cards are provided by organisation for
upgrading digital programs that makes better areas to track customer preference for buying
customer product.
Get more personal with customers- The competition among retail industry is too intense
that is impacting on market area of company. This also refers competition among marketplace is
too high which generate complexity for ASDA that makes more efforts for implementing
shopping that makes fulfilment of work to offer different things that provide better shopping
channel in order to implement best way for obtaining continue result. This is recommend to
department of ASDA to improve behaviour of employees and also there communication skill for
generating better interaction with customers. This leads to accomplish company goals with best
way that make continue results through individuals for completing order in proper manner as it
help to recognise customer which generate trust among individuals to buy products from well-
known stores. Example- Delivery of gifts to the buyers in order to convert them into loyal
customer base.
Providing employees a pep talk- In the present scenario, it is identified by management
that make better results for achieve of record-breaking success that make a motivational speech.
This also leads to recognise better results through offering right results as skilled employees are
able to get better results by satisfying and encouraging individuals to work with more efficiency
that delights and support company productivity for obtaining better goals. This also enhances

ASDA performance to make better suggestion by focusing on company suggestion in order to
match them with company trends.
CONCLUSION
With the above report it is identified that retail industry perform an essential role in
fulfilling customer needs and wants. It is also identified by management that organisation is
completing their work for identifying different changes that make changes in identifying trends
within the retail industry. With the analyses of organisation it is also identified that management
is able to obtain longer results through completing all work with right associates and trends as it
helps in enhancing company performance. In the last, recommendation is also provided to
management for improving organisational performance in proper manner.

REFERENCES
Books and Journals
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Education, 6(2), pp.69-85.
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augmented reality-based inquiry activities. Computers & Education, 78, pp.97-108.
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Hwang, G.J., Chiu, L.Y. and Chen, C.H., 2015. A contextual game-based learning approach to
improving students' inquiry-based learning performance in social studies
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teaching and learning by inquiry-based learning activities using social network and
cloud computing. Procedia-Social and Behavioral Sciences, 174, pp.2137-2144.
von Renesse, C. and Ecke, V., 2015. Inquiry-based learning and the art of mathematical
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