BTEC Level 3 Business Communication Report: ASDA Case Study Analysis

This report examines the business communication strategies of ASDA, a major retail company. It begins with an introduction, followed by an overview of ASDA's mission and vision. The report then outlines ASDA's goals and objectives. The core of the report analyzes ASDA's internal business information using three different methods: written and verbal communication. The report concludes by summarizing the key findings and includes a list of references. The report fulfills the requirements of a BTEC Level 3 Diploma in Business Unit 4 assignment, demonstrating an understanding of various communication methods within a business context. This report is a valuable resource for students studying business communication, offering insights into real-world business practices and communication strategies. The assignment provides a comprehensive overview of business communication concepts and their practical application within a retail setting, offering valuable insights for business students.

Business Communication

Contents...
• Introduction
• Mission and Vision of ASDA
• Goals and Objectives
• Internal business information using three different
methods
• Conclusion
• References

Introduction
In the modern scenario, communication process plays an
important role because with the help of this two of more
persons can easily interact with each others as well as share
any kind of informations. Effective communication process
assist to increase understanding level also helps to develop
employment relationship.

Mission and Vision of ASAD
Mission of ASDA company is to be set best and largest
retail store.
In the addition of this vision of ASDA is to be largest retail
firm with the help of offering the best product not only on
time but also supply effective services and facilities to
customers.

Goals and Objectives of ASDA
 To save money of people so they can improve standard
of living
 Customers shop anytime
 Set a brand image across all over the world

Internal business information using three
different methods
ASDA is a global supermarket which sells groceries,
electrical equipment, general domestic equipment, toys
and clothing. It is now subsidiary of the American store
Wal-Mart. Today they are the UK’s second-largest chain
by market share.

Written
Written- Written
communication involves
any type of interaction
that makes us use the
form of a written word. It
is one of the main types
of communication used.

Verbal communication
Verbal communication- It has more to do with listening then
speaking as you are always dealing with an audience.
Verbal communication is best when you need to discuss
something in detail.

Conclusion
From the above mentioned this research project it has been
concluded that, communication is an effective process
which helped to develop healthy employment relationship
in an organisation.

References
Alshare, K. A., Lane, P. L. and Miller, D., 2011. Business
communication skills in Information Systems (IS) curricula:
Perspectives of IS educators and students. Journal of Education for
Business. 86(3). pp.186-194.
Bovee, C. L., 2010. Business Communication Today, 10/e. Pearson
Education India.
Cardon, P. W., 2010. Using films to learn about the nature of cross-
cultural stereotypes in intercultural business communication
courses. Business Communication Quarterly. 73(2). pp.150-165.

Thank You