ASDA's Business Environment: PESTLE Analysis and Strategic Impact

This essay provides an analysis of ASDA's business environment, focusing on both external and internal factors. It utilizes a PESTLE analysis to evaluate the macro-environmental influences such as political, economic, social, technological, environmental, and legal aspects affecting ASDA. The essay also considers internal factors including staff members, finance, and corporate culture, highlighting their impact on decision-making and overall business performance. The analysis aims to understand how these factors influence ASDA's strategic planning and business development within its operating context. Desklib offers a wealth of resources, including similar essays and solved assignments, for students seeking to deepen their understanding of business environment analysis.

Introduction
Business entity is defined as the organisation which is created
by the individual in order to conduct the business with the
focuses of generating higher profits within the organisation.
There are various factors which is impacting the overall
functionality of the business and includes technological
aspects, cultural aspects, government laws and rules, financial
considerations as well.
ASDA And Its Environment
External Environment
These are the aspects which can not be controlled by the company as it
having outside impact and can be defined as the circumstances, situation
or the influence which can be managed by the company itself. For this
PESTLE Analysis is being done for the strategic planning so that company
can rightly measure the external factors which are impacting the business
organisation. In context to Asda, macro factors are explained as follows:
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
How the company impact
its context External
Environment
The business is having the major influence in the
development of the business especially in the macro
environment in the consideration to impact and the
influence. A business cannot be the control rather then it can
reach t the better decision-making of the employees. In
context to Asda, there are different factors that is having
huge impact on the macro factors ans these are given below:
• Economy
• Technology
• Governmental policies
Internal Factors
These are the factors which can be influenced and controlled
by the organisation and majorly dominated by managers and
leaders. It is considered as the strength and weakness,
opportunities and threats of the company which is having
positive and negative manner. In relation to Asda, impact of
these factors are given below:
• Staff members-
• Finance
• Corporate culture
References
• Jebari, C., 2021. Enhancing the identification of web
genres by combining internal and external
structures. Pattern Recognition Letters, 146, pp.83-89.
• Krasilshchikov, V.A., 2020. Is It Possible to Repeat the
Experience of East Asia? The External Factors of East
Asian ‘ Miracle’. Outlines of global
transformations: politics, economics, law.
• Mwenda, B., Ndiege, B.O. and Pastory, D., 2020, August.
External Factors Influencing Performance of Listed Firms
on Dar es Salaam Stock Exchange. In Applied Research