ASDA's Market Entry Strategy in Malaysia: A Presentation of Findings

Desklib provides past papers and solved assignments. This presentation analyzes ASDA's market entry strategy in Malaysia.

Presentation of Findings (LO4)
Different strategies employed by businesses
to enter emerging markets: ASDA entering to
Malaysian market

Introduction
Most of the employees think that due to
several business strategies, ASDA will
beneficial within the competitive market
Numerous factors are recognised by the
employees to meet the satisfaction of
consumers in Malaysia.
With different business function, ASDA will
reach to the targeted consumers.

Effectiveness of research methods
for the project
The research methods will be conducting to
evaluate the business behaviour and
objectives of ASDA.
The research would be conducted by the
aspects of several research methodologies
such as survey process (Johnson et al.
2011).
The employees of ASDA will be surveyed
for acquiring the essential data regarding
the business strategies of company.

Findings from the survey
Around 53% of respondents agreed to the
effectiveness of promotional activity while
rest disagreed or had neutral opinion
50% of respondents agreed that with
different strategies, ASDA can reach
towards targeted audiences
28 % respondents feel that rivalry is bigger
challenge, whereas 24% think that rejection
from customers is bigger challenge for
ASDA.

Alternative research methodology
can be used
Research methodologies such as surveys
and interviews have been conducted for
this research.
Secondary sources of data such as articles,
journals, magazines etc. have been used to
acquire data for the research.
This secondary source of data helps to
extract data from them easily and is more
feasible compared to primary source (Burns
et al. 2014).

Critical Reflection of your part in the
research
I think that the company must carry out
market analysis and research time to time.
This supports the company to develop their
performance in Malaysian market.
As per opinion, ASDA must regularly inquire
their consumer’s reviews.
This would support the company to assess
the requirements and demands of their
consumers.

Recommended actions for
improvement of research
A proper analysis of the market must be
done by the company to launch any of its
products.
The company must take proper care of
globalisation and maintain all the standards
of business.
The company must enhance their business
strategies while entering in other markets
to get aware of the requirements of
customers.

Future research
considerations
The advanced technology is being
completely utilised by the company to
make it easy for the customers (Lusch and
Vargo, 2014).
Globalisation has both, negative and
positive effects, so future research needs to
be considered.
The company should focus more on its
advertising strategies to maintain its
position and market shares of the company
(Asda.com, 2019).

Conclusion
ASDA will have to formulate a proper
strategy by considering the data revealed
form survey
Through effective strategy, ASDA can make
successful entry in Malaysian market

Reference List
Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic
of marketing: Dialog, debate, and directions. Routledge.
Johnson, G., Whittington, R., Scholes, K., Angwin, D. and
Regnér, P., 2011. Exploring strategy. Financial Times Prentice
Hall.
Asda.com. (2019). Asda.com - Online Food Shopping, George,
& more. [online] Available at: https://www.asda.com/
[Accessed 8 Apr. 2019].
Libai, B., Muller, E. and Peres, R., 2013. Decomposing the
value of word-of-mouth seeding programs: Acceleration
versus expansion. Journal of marketing research, 50(2),
pp.161-176.
Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing
research (Vol. 7). Harlow: Pearson.