Strategic Marketing Plan: Asda's Expansion into Mali using SOSTAC

This report details Asda's marketing strategy for expanding its operations into Mali, utilizing the SOSTAC framework. It includes a situational analysis using PESTEL to assess the macro environment, sets SMART objectives for market share and profitability, and proposes a market penetration strategy based on the Ansoff Matrix. The report outlines tactics using the marketing mix (Product, Price, Place, Promotion), an action plan for implementation, and control measures using financial reporting, KPIs, balanced scorecards, and databases. The conclusion emphasizes the importance of marketing activities and the effective implementation of the SOSTAC strategy for achieving organizational goals. The report also includes references to support its analysis and recommendations.