Essay on ASDA: Management Structure, Marketing, and HR Strategies

This essay provides a comprehensive analysis of ASDA's management practices. It begins with an introduction to management principles and then delves into ASDA's background, organizational structure, and its hierarchical nature, highlighting its advantages (clear lines of authority and communication, and clear results) and disadvantages (isolation, centralization, and red tape). The essay explores ASDA's marketing mix, including product, price, place, promotion, people, process, and physical evidence, alongside an explanation of the STP (Segmentation, Targeting, Positioning) model. Furthermore, the assignment discusses ASDA's recruitment processes, emphasizing the identification of hiring needs, job descriptions, and talent acquisition strategies. The essay concludes by summarizing the key aspects of ASDA's business management, marketing, and human resource strategies.

Introduction to
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Managing of business is an important perspective which makes business operations
conducted on large scale which leads towards making business attain its goals and objectives
effectively. Management leads towards handling of business activities like planning, organizing,
leading and conducting that makes task within business organization performed with perfection.
Through management business is able to used various models and tools which allows business
activities conducted with better approach. Management within business organization makes
structure to be developed for conducting business activities with strong mindset. Thus
management shares wider scope in relation to management of business operations which leads
over making business form new perspectives related to success. The selected organization is
ASDA for the essay, the aspects covered within essay is based over management structure,
marketing and human resource in relation to selected organization.
MAIN BODY
Background of ASDA, the organization is know as Asda Stores Ltd which is an British
supermarket chain. It has its headquarters within Leeds, England. The organization was formed
in 1949. The organization was formed after a merger which took place between Asquith family's
retail business with Associated Dairies company of Yorkshire. The organization has been
expanding from very long time between 70's and 80's which made it popular all within United
Kingdom also(Okumus and et. al., 2019).. The organization has been selling variety of products
which are related to daily use, grocery and other products. The organizations operates with retail
industry that relates with sales of goods and services to consumers in relation to wholesaling of
sales within business and institutional customers. Further, this industry is based upon purchasing
of goods in large qualities from manufacturing by wholesaler and sells smaller quantities to its
customers by which profit is gained, Retailers sectors operates with the help of supply chain
mechanism that allows strong relations developed within an organization and customers.
Organizational structure means the methods which is used in order to make work flow possible
within an organization that leads upon developing business on large scale. Through
organizational structure an individual is able to function upon managing task performed within
an organization. This is one of the most effective aspects making organization like ASDA
perform its operations in well organized manner. Further, organizational structure relates with
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system that outlines all kinds of creative activities which are directly responsible towards growth
of organization like ASDA. Under organizational structure various perspectives of activities like
rules, roles, and responsibilities are included within it. This makes specifications done within
over activities related to levels present within business operations. Organizational structure
makes decision making, formation of team and human resource work for betterment of various
business mechanism. This allows organization to deal with various issues that has been faced
while conducting tasks with effective ideas to makes business attain stability within market. An
organizational structure relates with various activities that are efficient for making business
organization perform well with particular sector. Successful organizational structure helps
management and leaders deal with issues related to employee and customers which make
organization attain productivity form its workers. It helps upon making quality of employees
improved by carving them towards perfection. Through organizational structure centralized
structure is created by improving various process in organization (Chatelain-Ponroy and et. al.,
2021). Types of organizational structures include functional, divisional, flatarchy, and matrix
structures. Leaders and managers should consider all possible factors like workplace culture,
industry and behaviour of employees before applying organizational structure within an
organization. Organizational structure is an important part of organization that makes
organisation work for their betterment in future. Business of all shapes and size uses
organizational structure which leads towards impacting working of organization. Through
organizational structure ASDA is able to improve its supply chain management and leadership
which provides long term vision for its growth and expansion. The organizational structure
followed by ASDA is hierarchical structure. This structure is based over chain-of-command
which is related to top executives helping in regulating employees. Under it an pyramid is
presented within which most of authorities occupying senior- most position within pyramid
while juniors are kept at bottom position. In relation to ASDA, the organization is able makes its
managers decide about positions within tasks assigned to teams. This organizational structure has
advantages and disadvantages related to organization. Advantage: Clear Line of Authority,
through using hierarchical structure various kind of perspectives makes structure established
over clear authority over working with various departments. In relation to ASDA managers have
authority and have power to allocate resources, rewards and punish behaviour over orders given
by subordinates within an organization. This makes boundaries to be created within various
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aspects that understand about chain of command. It helps ASDA take decision in more effective
manner making compliances taken in an organization. Another advantage is Clear Lines of
Communication: The hierarchical structure creates clear lines of communication. The lines
establishing the relationships between managers and subordinates also provide communication
direction. In relation to managers of ASDA, this method is used for developing effective
strategies which makes business organizations work over recording strategies and statistics. This
leads towards improving coordination within members of team working towards organizations
growth. Advantage: Clear Results,It facilitates ASDA in organizing personnel in step with a
hierarchy, it makes experience to prepare them with the aid of using task category(Diklic, 2018).
This permits personnel doing comparable task obligations to percentage the sources allotted with
the aid of using managers and for managers to coordinate comparable efforts for first-rate effect.
This grouping units the level for green operations and fee financial savings through economies of
scale. Disadvantage: Isolation thinking, this is one of the main disadvantage which makes
individual's of various department of ASDA deal with difficulty in coordination. Since isolation
leads towards lack of communication which stops information flow impacting task completion
process. Another disadvantage is centralization within which only one authority is holding the
power to assign tasks. This is not good for big organizations like ASDA which make various
kinds of problems created in relation to planning and forming of strategies which hinders the
process of success with sustainability. Third disadvantage is endless red tape this mikes
organization like ASDA face problem like biases, theft and fraud which hinders its financial and
ethical operations disrupting internal working process. Marketing mix is a idea of advertising
(Okumus and et. al., 2019).and marketing techniques that a enterprise enterprise wishes so as to
stand in a marketplace and attain its enterprise goals(Dressler and Rachfall, 2020). ASDA makes
use of this device of advertising and marketing to to get explanation of what to produce, for
whom to produce. It additionally facilitates in know-how the enterprise with the wishes of
clients, promotional activities, marketplace location and different elements of advertising and
marketing. Description of advertising and marketing mix with the concept of ASDA are as
below: Product: With the assist of this tactic, ASDA describes its product to be produced to
satisfy the middle wishes of goal target target market. ASDA receives explanation of producing
mineral merchandise for sheep and livestock through concentrated on clients from livestock
farms, sheep farms, etc. Price: ASDA makes use of aggressive primarily based totally approach
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of charge to decide its product charge in marketplace. This approach works through figuring out
charge of merchandise set through aggressive opponents in marketplace. It is both carried out
through barely boom in charge variety or lower in charge of a product in comparison to its
aggressive opponents. Place: ASDA sells its product now no longer handiest through putting in
place premises in marketplace however additionally through launching websites, andriod/apple
applications, catalogue, SEO, etc. Company makes use of its very own non-public internet site
for buying and selling merchandise on virtual platforms. Promotion: ASDA makes use of one of
a kind kind of promotional advertising and marketing strategies which incorporates conventional
advertising and marketing, social media advertising and marketing, advertisement, PR etc. that
facilitates in connecting with clients past geographical region. People: ASDA has some of
employees, trainers, managers, designers, internet developers, income humans to symbolize
consumers, etc. Employees are nicely skilled to resolve patron queries concerning merchandise
and issues faced(Edelson, Senk and Stock, 2018). Digital group works on monitoring income and
connecting target target market of virtual sites. Process: ASDA is worried within the multi
system which incorporates laboratory, manufacturing, warehousing, etc. Company makes use of
the system of enterprise partnering wherein enterprise combines with its providers and farmers
and stocks a part of earnings with them in return. Physical Evidence: ASDA simply does now
no longer has bodily look as shops and premises however additionally has a branding as a
producer of mineral merchandise and dairy merchandise within the marketplace of UK. ASDA
additionally operates with distribution of its merchandise to one of a kind distributes round UK.
In order to understand marketing mix in more effective manner STP model is required to
explained which make various aspects related to expansion covered in more effective way. STP
Analysis is the framework that scrutinize product and offerings with communicating behaviour
for gain of particular consumer phase. It has three steps that facilitates the enterprise to connect
to particular consumer phase that saves time and cash(Kumar, 2022). ASDA is a livestock feed
enterprise that use this framework for promoting the product to their particular consumer with
out losing time on different. This has a few steps to attach the consumer which might be
discusses below: Segmentation: first step of this version is segmentation that primary purpose is
to create diverse phase on the idea of enterprise product(Kucuk Yilmaz and Flouris, 2019).
ASDA enterprise produce livestock feed that is ideal for livestock fertility then enterprise
become aware of that consumer who've livestock and do enterprise of dairy merchandise.
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Targeting: It is the second one STP advertising and marketing version which primary purpose is
decide the phase which have determined earlier than and make their preferred conversion. In
ASDA the phase is behavioural on that foundation goal techniques are research. Positioning: It
is the ultimate step of version, wherein enterprise make efforts to make the consumer everlasting
within the aggressive marketplace through supplying one of a kind benefits. In this, enterprise
offer one of a kind characteristic to the consumer that appeal to them. In ASDA enterprise offer
the first-class best with affordable charge this is without problems to be had in nearest save that
keep the cash of consumer in transportation.
Recruitment refers back to the looking and attracting the appropriate and effective
sources or human beings for filling the vacant task positions inside an organization. It is in
particular primarily based totally at the individual's attributes and abilities which can be critical
for conducting the desires and goals of a organization(Mogaji, 2021). Within the context of
ASDA, HR supervisor of organization use recruitment procedure that facilitates in making sure
that abilities of folks fit with the task necessities, make certain the powerful in addition to green
hiring, guarantees felony compliances with the legal guidelines and rules and so forth. The
procedure of recruitment that is utilized by the supervisor of ASDA that may be mentioned as
follows: Identifying the desires of hiring: The procedure of recruitment begins off evolved
with the identity of vacancies that are arise in an organization that had to be top off with the aid
of using the skilled candidate. So the organization ASDA recognition at the figuring out the
requirement with the aid of using parent out the distance of present and required folks.
Accordance to that put together a listing of required abilities, know-how and qualifications which
can be wanted for the vacant task positions. Preparing task description: After figuring out the
desires in a right way a organization ASDA layout a task description which incorporates task
title, abilities, location, responsibilities and obligations in addition to compensation(Okumus and
et. al., 2019). It is associated with that what a organization absolutely wanted on the way to help
in know-how the candidate's potentiality for satisfying the organization demand. Talent search:
At that stage, a organization recognition on looking and attracting the professional in addition to
skilled expertise. It have to be executed with the aid of using assistance internally in addition to
externally(Osman, 2018). As inner supply facilitates in producing referrals and offer motivation
to the prevailing personnel because it taken into consideration transfer, promotion, preceding
candidates and so forth. Whereas, outside recruitment consists of advertisements, task portals,
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sites, platforms, campus placement in addition to task honest that facilitates in deciding on
certified applicants and decrease the probabilities of partiality. Screening and brief list: After
looking the suitable expertise efficaciously shortlist and display screen applicants as at that stage
the recruitment procedure receives difficult and extra difficult. So the supervisor of ASDA can
carry out this step effortlessly with the aid of using sorting candidates on the idea in their
minimal qualifications or many different ways. Interviewing: After brief list in an green manner
subsequent the supervisor of ASDA actions closer to the interview method earlier than receiving
the provide latter or a rejection mail or message. This procedure is absolutely relies upon on the
scale of recruiting teams, organisational necessities and so forth in addition to interview
questions can be numerous for all applicants. It consists of video interviewing, head to head
interview in addition to telephonic screening also. Evaluation: After intending all steps the
following and very last step is to assess and offer employment(Parker, 2019). As the organization
desires to be observed all steps of recruitment procedure so as to get proper candidate for a
proper task and this is the finalisation of hiring. Employee relation impact the choice making
method of HRM as horrific members of the family could make the personnel to now no longer
observe any of the organisational rules an guiding principle branch of ASDA uses range of
techniques in creating a wholesome dating with their personnel and try and contain them in
choice making techniques wherein their reviews are required. Involvement of personnel in
choice making method supply them an possibility to elevate their voice within the organization
and beautify understanding sharing. It additionally beautify the connection of mangers and
personnel and inspire a spirit of crew paintings amongst personnel. It brings transparency in
operations of firms and assist the organization to benefit personnel trusts. Relationship of
advantages of personnel and company is referred to here. Talent Management is critical in
ASDA as it may offer vital help to the enterprise company in keeping the overall performance of
the personnel catering their offerings within the prefer of the organisation(Uzo, Shittu and Meru,
2018). Talent control is a idea which elevates the enterprise overall performance of the given
company via way of means of facilitating with surprisingly equipped personnel who're forced to
supply tremendous performances. ASDA is an aviation company and so that it will excel in the
given industry. It is surprisingly sizeable for the corporation to offer the high-quality offerings
viable to the customer. This helps ASDA to develop diverse workforce by creating skilled and
talented employees which helps in making work done more effectively through using talent
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management ASDA is able to achieved its goals and objectives in relation to positive approach
within working environment.
CONCLUSION
From the above discussion it can be concluded that management of business is an
important part of business operations which makes business conduct its operations in effective
manner. Through management all perspectives related to management are deal with better
approach which results in development of organization from all aspects over working. In this
essay things covered is based upon organizational structure with its advantages and
disadvantages. It leads upon analysing business operations on large scale making organizations
working methods improved. Also, marketing mix has been explained which leads towards
development of business and its various elements which interrupts its growth process. Then in
then end human resource functions like employment relation, recruitment and talent management
has been explained.
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REFERENCES
Books and Journals
Chatelain-Ponroy, S and et. al., 2021. Introduction. Le management public: la construction d’une
identité. In Les grands auteurs en management public (pp. 4-31). EMS Editions.
Diklic, K., 2018. Introduction, change management and teacher attitudes. No. 22 Int'l J. Econ. &
L., 8, p.25.
Dressler, S. and Rachfall, T., 2020. Improved learning performance based on a flipped classroom
concept—A case study based on the course introduction to management accounting for
business engineers. In Flipped Classrooms with Diverse Learners (pp. 183-201).
Springer, Singapore.
Edelson, S.A., Senk, C.C. and Stock, K.L., 2018. Using an integrated business experience to take
the place of “introduction to management” in an integrated curriculum. Journal of
Education for Business, 93(7), pp.332-340.
Kucuk Yilmaz, A. and Flouris, T.G., 2019. Introduction: Crises management in aviation business
and strategy. In Values, ergonomics and risk management in aviation business
strategy (pp. 187-212). Springer, Singapore.
Kumar, S., 2022. Introduction to Risk Management. Available at SSRN 4123419.
Mogaji, E., 2021. Introduction to Brand Management. In Brand Management (pp. 1-20).
Palgrave Macmillan, Cham.
Okumus, F and et. al., 2019. Introduction to strategic management. In Strategic management for
hospitality and tourism (pp. 3-21). Routledge.
Osman, K.T., 2018. Management of soil problems: an introduction. In Management of Soil
Problems (pp. 1-14). Springer, Cham.
Parker, G., 2019. Introduction to Management. Bipolar II Disorder: Modelling, Measuring and
Managing, p.211.
Uzo, U., Shittu, O. and Meru, A.K., 2018. Introduction: Indigenous management practices in
Africa. In Indigenous Management Practices in Africa. Emerald Publishing Limited.
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