Asda Retail Company: Management Roles, Challenges, and Ethical Impact

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MANAGEMENT PERSPECTIVES
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Table of Contents
Executive summary.........................................................................................................................3
Task 1...............................................................................................................................................4
Task 2...............................................................................................................................................7
Reference:......................................................................................................................................10
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Executive summary
This report is all about the role and functioning of the manger in the Asda retail company as it
will include the various component of the company manager. The role and the functioning are
briefly explained in regard to the Asda company. Many challenges and issue have been discussed
in the report and the resolution of the problem has been analyzed. The impact of values, ethics,
and diversity on the culture of Asda Company is associated with the manager is shown.
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Task 1
1. Critically analyze the roles, functions that managers perform and discuss the challenges
and risks they have to address in today's changing organizations.
The role of the manager in the company plays a vital role in forming the company and even the
growth of the company is also dependent on the manger effective working. Asda is a British
company. This company covers a large amount of market in the retailer sector, and it's
headquartered is in Leeds, West Yorkshire and established in 1949. Besides the retail marketing
company also provide a number of other services such as financial service, mobile phones, etc.
The logo which, Company prefers to attract its customers in the market is "Save money and live
better". Which basically defines the good product and service at a reasonable price.
Therefore, the smooth working of the company, it requires of the well-managed manger with
sufficient skill of managerial and techniques to deal with the company policy and in the critical
situation. Managerial skills are required a lot to manage one company, as whole working and
guidance to the staff is dependent on the manager (Singh,2014). Asda retailer company manager
behave as the company planner, coordinator, marketer and producer. The company growth is
directly dependent on how the manager utilizes the available resources for achieving the
company target. The role of the manager in the Asda company is as follow:-
 The manager is the person who organizes all the store and operation working
responsibility, as this thing will decide the growth of the retail sector.
 The manager also supervises and guides the staff for the working criteria in the company
to gain maximum profit from the market.
 As Asda Company is a retail marketing company, therefore he or she at the position of
manager has to maintain the budget for aiming the minimum expenditure and gaining of
maximum profit.
 He or She has to maintain and control the stock available in the company store to ensure
that company is within budget.
 Has to deal with the employee's issue and sometimes even with the customer's problems,
and after that working for the resolution of an issue.
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 Plan for the certain promotional events for the company and focus on the way to grow the
business.
 Ensure all safety measures related to the employees and customer in case of any mishap.
 Assigning the job sheet for the employees for performing a certain task according to the
sheet.
Some of the function of the manger in the Asda organization is to do the recruitment of the
employees for the store. The manager plays a vital role in the selection of a new member of
the company. The duty of the manager is not only to hire the employees but to also give the
training to new employees (Ghaffari,2013). He ensures that all the working staff is trying to
give their best for the company. The skill which is required by the manager for efficient and
effective working in the company is such as:-
 Technical skills are a very important skill which must be possessed by the manager
for working. Technical skill consists of having the knowledge of computer, finance or
of the manufacturing. Even sometimes there are technical issues are also raised which
create trouble in the company working.
 Human skills are those skills which are related to the individual relationship with the
employees. Good human skills help the manager to do a connection with the
employees and help in getting the work from the employee.
The risk and challenges had to be faced by the manager in the organization are such as
the decrease in the sale, low demand of the product, not sufficient services by company
member, downfall in company revenue and many more which are going to be discussed
in the report. One of the worst factors which company got acquainted is a decrease in the
sales graph. Sale factor puts the very diverse effect on the company. As all know for the
Asda retail company sale is the lifeline for the company to exist in the market of
competition and this is raised due to the lack in quality service from the side of the
company to the customers.
Management and leadership problem is also faced by the company as this slow down the
internal working of the retailer company. Only the combined efforts can take the
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company at a great height. If there is a lack of leadership and management quality then
there will be no unity in the company employees.
Economical factor also plays a crucial role in the risk and challenges of the company.
This factor is considered a key role in risk and challenges. The managers have the
authority to manage as the control of the economy is within their hand.
Customer problem is responsible for the company growth as if the feedback from the side
customer is positive then the risk factor of a company is in the safe side and if feedback is
negative which means the company is not serving in right way (Eiling,2013).
Fraud cases just drop down the continuous progress of the company and make the
company financial weak. These case are raised due to lack of technology and knowledge
of the business. And due to this silly mistake, the case of fraud is aroused.
Changes always affect the organization in all aspects as they directly put an impact on the
working and the revenue. These changes are made due to the customer problem in the market
and un-satisfaction of the employees as well as customers (Fernie,2108).
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Task 2
2. Discuss the impact of values, ethics, and diversity on the culture of an organization and
the role, and performance of managers within that organization
The ASDA company culture and ethical rules are the types of diversification and effectiveness.
The CEO, leaders, and head of a business unit should focus on the organization value, ethics, and
culture. This is essential to monitor and enforcement values.
Value means those things that are useful and valued by other people. Other people in the sense
valued by the organization, individual or collectively of the organization. Value is a useful thing
in relation to the vision and mission of the organization. The organization vision must be
consistent with the core values. The organization core value must be integrity, teamwork and
caring of others by nature. Value of the organization is dependent on the behavior of the
members of the company. The individual value depends on competence and commitment.
Company culture and important value culture are understood with the driver's performance.
Cultural measurement is an important role in the company workforce. Culture describes a
collective way of life and way of doing work. It is a collective effort of the value, practices and
goals and practices shared by the individual. Culture shows the behavior of people to society.
Company culture describes the whole object in relation to the mission fulfillment and core of
ethics. Organizational culture can be defined as value, belief, and assumptions, etc.
Organizational culture can be done with the group interaction, communication with the
stakeholders, client (Spinello, 2014).
Ethics can be defined as a set of moral principle that helps to the behavior of the person. The
ethical concept is the code of acting in front of others; it is a code of written principals that
present the rules and regulation in a particular organization. Ethics reflect what is good and what
is wrong in society. It shows the positive or negative behavior of an employee in terms of
organizational goals and project. Ethical principal and values guides to the employee behavior at
the professional level. Ethical morale is made of social norms, cultural norms and religious
influence and understanding of beliefs. Ethical beliefs are related to the individual, which
influence in policy, practices, and value developed by the top management people as far as
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related to the organization. Business ethics and corporate world ethics are dependent on the
concept of ethical value which is dependent on ethical activities in relation to the business.
Corporate ethics are covered in professional ethics. Professional such as accountant, manager or
lawyers that are capable of specialized service in their respective field provide service to the
customers and public. The concept of corporate behavior is related to the ethical behavior that
reflects to identify and remove the unethical behavior of the organization (Mihai and Alina,
2013).
Role, and performance of the manager-
A manager is responsible for the proper functioning of the organization. They work according to
the work done with others. They direct to activities, resources or take a decision in regard to
fulfilling organizational goals. Manager helps an organization to give knowledge, expertise to his
subordinate to fulfilling goals and project implementation.
Role of manager to performance in the organization-
The top manager plays an important role in the entire process of setting the objective of the
organization. The responsibility is to make policies and which ensure effective management of
performance to the organization.
Top manager in the organization develop the high performance of the organization
depends by ensuring following-
 By clearing the work expectation and communicating to everyone for ensuring success to
achieve target goals and give structure to the management to improve overall
performance.
 Proper communicate the whole mission and vision to its subordinate employee and
customers.
 Give facility to the employee of the progress of achievement of his goals and give
guidance to an employee in regard to corrections in nonfulfillment of goals.
 To develop a framework of shared belief to employee themselves to improving
performance.
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 Provide structure and proper project learning to the employee.
 The manager should focus on the development of the strength of the employee in the
organization.
 A manager should provide leadership to the top.
 It should be given the necessary direction to the employee for long term growth of the
organization.
 Maintaining simplicity in regard to the performance of the overall process of
management.
 Frame proper structure that reduces excessive pressure on the employee (Alfes, et. al. ,
2013).
Now a day's organization facing the challenge of globalization. Most of the owner of the
organization needs new trainer and expertise employee to attain organizational goals. A manager
should utilize every sector of the company will work smoothly and efficiently. The primary role
of the manager is to see the daily work of the different department of the employees. A manager
should set goals to survive the competitive market. A manager should do his work regarding
administration and operations. As a leader of the organization manager should motivate the staff
and create an environment healthy in nature.
The intelligent manager should delegate the task according to the respective department of work
efficiently. If the organization taking new technology then manager provides proper guidance to
the employees by giving training of respective technology. The manager should evaluate data
and performance of employee from time to time. A manager should maintain an organized
systematic work environment and responsible for the work of another department because the
organization has a large size. The manager does not need to take the advice to the boss he should
give direction to an employee of the beginning of the project necessary. The manager should try
to implement the project step by step (Machin, 2014).
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Reference:
 Mihai, B. and Alina, A.N., (2013). Business ethics implementation in the organizational
culture of companies. Annals of the University of Oradea, Economic Science
Series, 22(1), pp.44-53.
 Alfes, K., Truss, C., Soane, E.C., Rees, C. and Gatenby, M., (2013). The relationship
between line manager behavior perceived HRM practices, and individual performance:
Examining the mediating role of engagement. Human resource management, 52(6),
pp.839-859.
 Machin, D., (2014). Professional educator or professional manager? The contested role of
the for-profit international school Principal. Journal of Research in International
Education, 13(1), pp.19-29.
 Spinello, R., (2014). Global capitalism, culture, and ethics. Routledge.
 Singh, J. and Raghuvanshi, R., (2014). Role of supply chain management in the retail
sector. International Journal of Management Research and Reviews, 4(11), p.1091.
 Ghaffari, S., Khan, F. and Shah, I.M., (2013). Influence of Culture Orientation on the
Relationship between Leadership Styles and Effective Performance upon Sales Managers
and Salespersons.
 Eiling, E., (2013). Industry‐specific human capital, idiosyncratic risk, and the cross‐
section of expected stock returns. The Journal of Finance, 68(1), pp.43-84.
 Fernie, J. and Sparks, L. eds., (2018). Logistics and retail management: emerging issues
and new challenges in the retail supply chain. Kogan page publishers.
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