Impact of Managing Cultural Diversity on Productivity at ASDA: A Study

This research project investigates the impact of managing cultural diversity on the productivity, opportunity, and competitiveness of employees at ASDA. It aims to understand workplace discrimination, measure its impact on ASDA employees, and analyze the importance of reducing it. The methodology involves a literature review and data analysis of quantitative data collected through surveys. The research outcomes highlight the importance of cultural diversity in companies and the need for effective management to reduce employee turnover and improve brand image. Recommendations include providing equal opportunities and addressing challenges in managing a diverse workforce. The reflection emphasizes the enhanced understanding of equality and diversity in the workplace. The project concludes that cultural diversity is important and must be maintained by recruiting employees irrespective of their caste, culture, religion etc.

Managing cultural
diversity in the
workplace

Content
 Topic of Research Project
 Research Aim
 Research Objectives
 Research Methodology
 Conclusion
 Recommendations
 Reflection
 References

“To analyse the impact of managing cultural diversity on
productivity, opportunity and competitiveness of employees
within an organisation.” A study on ASDA.
Topic

Research Aim
“To analyse the impact of managing cultural diversity on
productivity, opportunity and competitiveness of employees
within an organisation.” A study on ASDA.

Research Objectives
• To understand the concept of workplace discrimination.
• To measure the impact of workplace discrimination on employees
of ASDA.
• To analyse the importance for ASDA to reduce workplace
discrimination.

Literature Methodology
A literature review or narrative review help in reviewing articles or
secondary data which is available on magazines, books, articles,
publication research etc. so that a critique can be generated on the
data which is collected from these articles that can help in
authenticating the data. This help in developing a foundation on
certain knowledge by discussing about a published data on a
particular subject area which is under research.

Research Methodology
Research methodology is a procedure or technique under which
information related to a researched topic is identified, collected,
processed and analysed so that efficient results can be drawn.
Research approach: It is the approach which is selected in carrying out
a research which are inductive and deductive.
Research philosophy: This is a belief about the way in which data on a
topic which is to be researched should be gathered, analysed and
used.

Data Analysis
In order to analyse the quantitative data which is collected by the
researcher content analysis will be used by researcher so that
interpretation of data can be easily and systematically done.

Q1) Do you have an idea about diversity and
equality?
a) Yes b) No
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Frequency

Q2) Do you think that an inclusive and diverse
working environment in ASDA is important?
a) Yes b) No
0
5
10
15
20
25 22
8
Frequency

Q4) How is diversity created in company?
a) Equal opportunities
b) Same treatment
c) No discrimination
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10
15
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Q5) What are the impacts of having a cultural
diverse workforce for ASDA?
a) Strong brand image
b) Better problem solving
c) Innovative ideas
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10
15
20
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30
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30
20