BMP6001 BSc Dissertation: Managing Gender Discrimination Risks at ASDA

This dissertation investigates the significance of managing risks associated with gender discrimination on business performance, focusing on ASDA as a case study. It employs both qualitative and quantitative research methods, utilizing questionnaires to gather data and frequency analysis to interpret findings. The research identifies challenges such as gender pay gaps, unequal opportunities, and a lack of transparency within the organization. It further explores strategies implemented by ASDA to mitigate these risks, including promoting equal pay, fostering teamwork, and emphasizing skills-based selection. The study highlights the impact of gender discrimination on productivity and profitability, emphasizing the importance of addressing these issues to enhance organizational performance. Desklib provides access to this and other solved assignments for students.

BSc (Hons) Business Management Top up
BMP6001 Dissertation
To identify the importance of managing risks associated with gender
discrimination on business performance.” A study on ASDA
Name:
ID Number:
Supervisor:
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Table of Contents
Abstract.................................................................................................................................................2
Acknowledgement.................................................................................................................................5
Chapter 1: Introduction..........................................................................................................................6
1.1 Background of the topic.........................................................................................................6
1.2 Overview of the organization.................................................................................................7
1.3 Research question..................................................................................................................7
1.4 Research aim &objective.......................................................................................................9
1.5 Research rational...................................................................................................................9
1.6 Research problem................................................................................................................10
Chapter 2: Literature Review...............................................................................................................10
2.1 Introduction of Literature Review..............................................................................................10
2.2 Main body with heading &sub-headings...................................................................................11
2.3 Conclusion of Literature Review...............................................................................................16
Chapter 3: Methodology......................................................................................................................17
3.1 Research Process.......................................................................................................................17
3.2 Research Approach....................................................................................................................17
3.3 Research Strategy......................................................................................................................18
3.4 Research Methodology Tools....................................................................................................18
3.6 Sampling Approach...................................................................................................................19
3.6 Ethical Implications...................................................................................................................19
Chapter 4: Findings (Data presentation)..............................................................................................20
Chapter 5: Discussion (Data interpretation).........................................................................................31
Chapter 6: Conclusion, Recommendations &Implications for Further Research.................................35
Implications for Further Research.......................................................................................................38
References...........................................................................................................................................40
Appendices..........................................................................................................................................43
Appendix 2. A sample of completed Questionnaire/ A sample of Interview Transcript......................46
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Abstract
Purpose – The main purpose of this is study is two focus on the gender discrimination among
the employees &also identify various risk factors which can create the problem &affect the
performance management of the company.
Design/methodology/approach – In order to conduct this is study, various types of research
mythologies are considered by the researcher which can helpful to complete the research
process in an appropriate manner. Researcher utilise the inductive &deductive research
approach & also implement the qualitative &quantitative both research methods in order to
frame a most effective outcome of the research. Researcher also contains specific ethical
considerations which can helpful to maintain the effectiveness &reliability of the research.
The researcher considers primary data collecting methods in order to gain distinctive
&relevant replies from the target audience in order to perform his or her investigation. In
order to get all of the replies from the company's target audience, the researcher created a
well established questionnaire with closed ended questions. This allowed the researcher to
efficiently collect all of the responses from the target population. The researcher successfully
recovered 20 replies &uses the frequency analysis approach to keep track of all the data
&conclusions, which are listed below -
Findings - This is search is totally based on the gender discrimination in the organisation
because gender discrimination affect the productivity &profitability of the organisation. With
the help of this research it is find that there are various types of challenges &risk are facing
by the company which can affect the productivity &performance of the organisation such as
gender gap, unequal employment opportunities, organisational culture, low level of
transparency, low diversity. In order to remove all these risk factor company is implementing
some appropriate is strategies which can helpful to improve the performance &product
activity of the organisation & decrease the gender discrimination such as remove the pay gap
system, work in group, selection on the basis of skills &talent, implementation specific laws
&policies.
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Practical implications– This study based on the gender discrimination &also utilise
quantitative & qualitative research method in order to maintain the practicality of the
research.
Originality/value– This study is the mainly depend upon the ASDA &focus on the gender
discrimination at the workplace.
Key word– Gender discrimination, gender equality,
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Acknowledgement
First &foremost, I want to express my gratitude to God for making me capable of
accomplishing something meaningful.
I'd want to express my gratitude to my supervisor for his time &dedication. During my
dissertation, he volunteered his time to assist me anytime I needed it; went throughout my
draft copies; patiently listened to me; promptly responded to all of my email inquiries;
&backed me up every step of the way. He has pushed me to develop independent thinking
&has considerably aided me with writing, beginning with refining the study topic.
Thank you to all of the ASDA employees who took the time to complete the surveys for my
study. It would also be impossible to carry out this study without their active cooperation.
Last but not least,
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Chapter 1: Introduction
1.1 Background of the topic
Business management is a wider concept which helps in coordinating &organising various
business activities. Business management assist the company in planning, analysing
&organising different method of the business. Through this business grow &develop in
effective & also efficient manner. Business management is the core concept for the
organisation which helps the companies to manage their action &activity so that business
goal &objective can be attained in appropriate manner. The business manger supervisor
&train the employee in order to operate their business operation in accurate manner. In
various company &organisation gender discrimination take place which affect the
performance of the firm. discrimination refer to the bad behaviour &attitude taken place by
one person towards the other due to gender, caste, age, religion &many more (Raut and et.
al, 2019). It is unequal treatment that an individual or group of people does due to gender. It
is very vital for the company to manage the risk which organization could face due to gender
discrimination. One of the biggest disadvantages a company can face due to discrimination is
poor brand image. In the above research, a detailed information about managing risk is
discussed which helps in improving the organisational performance. There are various
challenges that is faced by workplace due to gender discrimination are poor market image. If
unequal treatment is done due to gender then company could not built a good brand image.
Another issue that is faced by the organisation is not able to attract talented pool in the
companies operation (Bianchi, 2018). In recent time women are more talented than male the
creativity &innovation they bring in the companies operation helps them to earn more market
capitalisation. Thus it is very important for the company to manage their business risk which
might occur due to inequality. Managing the business risk can help the companies to perform
their business operation in effective manner (Verniers &Vala, 2018).
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1.2 Overview of the organization
For the above selected topic the chosen organisation is ASDA. Under the investigation, a
detailed analysis will be done on ASDA so that aims & objective can be attained
appropriately. ASDA stands for Associated Diaries. ASDA is one of the leading British
supermarket chains in United Kingdom. The company operates their business in the year
1949 &the founder of the supermarket is Peter &Fred Asquith &Sir Noel Stockdale. It’s
headquarter is in Leeds, UK. The company operated their business in more than 633 locations
(Heilman &Caleo, 2018). The products in which they deal in are Grocery product, general
merchandise &financial service &the service which they render are ASDA mobile, ASDA
money, ASDA living &George. In ASDA more than 165000 employees works. Apart from
United Kingdom the company has it stores in Japan &Chile. The company is chosen by the
organisation in order to see the effectiveness they occur to managing their gender
discrimination &the risk related to it. In recent time ASDA is second largest supermarket
chain in the united kingdom &also the company hold a strong br&image (Lucifora &Vigani,
2021).
1.3 Research question
The research questions for the above investigation are as follows:
 Explain the basic understanding regarding the business management &discrimination
risk?
 What is the effectiveness of managing risks associated with gender discrimination on
business performance?
 What are the challenges faced by ASDA because of gender discrimination at
workplace?
 What are the ways used by management of ASDA to prevent the risks associated with
gender discrimination?
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1.4 Research aim &objective
Research aim:
“To identify the importance of managing risks associated with gender discrimination on
business performance.” A study on ASDA
Research objective:
 To develop basic understanding regarding the business management &discrimination
risk
 To determine the effectiveness of managing risks associated with gender
discrimination on business performance
 To evaluate the challenges faced by ASDA because of gender discrimination at
workplace
 To examine the ways used by management of ASDA to prevent the risks associated
with gender discrimination
1.5 Research rational
The major reason for carrying out the current investigation is to gain detailed understanding
about business management. This research will also help in enhance the academic
knowledge about the managing risk that is associated due to gender discrimination take place
at organisation &how it affects the business performance. Another major reason for choosing
this topic is because in recent time gender discrimination is the most important aspect of the
organisation &in the current age it is vital to provide equal &fair opportunity to each &every
employee irrespective of their gender (Heilman &Caleo, 2018). This research will also
highlight the various challenges company could face due to prevailing gender discrimination.
Apart from this the existing investigation has great interest as it helps in gaining two vital
objectives which are personal &professional objective. In perspective to the personal
objective i will able to learn about various research methods which is used to complete the
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investigation in a systematic manner. Further, i will also develop various skills such as
communication, problem solving, data analytical skills &many more. On the other hand, in
respect to professional objective this research will help in building a sound professional
career in the field of HR (Roberts, Tamene and Orta, 2018). The existing investigation will
also enhance my knowledge about the measures which is used in an organisation in
mitigating the risk related to gender discrimination. Therefore, the present investigation is
quite vital in attaining the two most crucial objectives in sound way.
1.6 Research problem
The main problem that is occurred in the existing research is to find out the ways through
which gender discrimination in the organisation can be mitigated. Reducing gender
discrimination is very crucial for the firms because it impact the organisational performance
in greater manner (Pennington and et. al, 2018). In recent time it is important to treat each
&every employee in equal & fair manner so that they can enhance their brand image
&mitigate the entire problem related to it. Sexual orientation impact the employee
performance in greater sense.
Chapter 2: Literature Review
2.1 Introduction of Literature Review
The practice of imparting information &comprehension of academic literature on a certain
issue is known as literature review. It is regarded as a review article since it primarily covers
the evaluation of the study. Literature reviews are commonly included in dissertations, theses,
&research papers. Literature reviews serve a variety of purposes, including providing clarity
&emphasis on the study subject, refining research methods, categorizing discoveries,
&increasing the research knowledge base (Adelirad and et. al., 2021). The primary goal of a
literature review is to comprehend the research topic &describe how one study relates to the
others. Readers may grasp previous studies &express their relevant knowledge of a written
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document by doing a systematic review. A literature review aids in the provision of in-depth
expertise about a certain issue as well as the backdrop of the investigation.
2.2 Main body with heading &sub-headings
Explain the basic understanding regarding the business management &discrimination
risk?
According to Hasni (2020), revealed that business management is the process of
designing, managing, assessing, &regulating daily operations in order to achieve the
company's goals. Basically, ASDA's business administration means bringing various people
together on the same single platform so that they may work together through a shared goal. It
is also determined that the coordination &organization of corporate activities is referred to as
business administration. Business managing &supervising procedures &assist staff in
achieving maximum productivity. A marketing director may also be responsible for
supervising or training new personnel, as well as assisting a company in meeting its
operational &financial goals. It is also analyzed that the role of business management is "the
administration of the synchronization & organization of company activity." This usually
entails the creation of resources, money, &machines, as well as marketing &invention . In
context of the organisation, Managers &directors have the power &authority to oversee an
organization is making recommendations (Bianchi, 2018). The quantity of management can
range from a single person or group to millions of administrators in multinational
corporations. The board members define the policy in larger firms, which is subsequently
carried out from the CEO, or chief executive officer. It is also determined that the Business
Management System is considered as the set of tools for tactically implementing
&strategically planning practices, processes, policies, guidelines, &procedures in the
distribution, performance, &creation of business policies &tactics, as well as any related
administrative duties (Devi, 2017). They serve as a foundation for both tactical &strategic
business decisions involving current methods, tasks, engagements, &operations, with the
purpose of achieving all of organizational objectives while also meeting consumer
expectations &requirements. On the basis of this study, it is identify that the fundamental
goal of a Business Management System is to provide management with the tools they need to
manage, coordinate, &oversee their actions as well as measure an organizational value. They
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