ASDA's Marketing Process: Planning, Functions, and Influencing Factors

This report provides a detailed analysis of ASDA's marketing process and planning strategies in the 21st century. It covers the concept and role of marketing, ASDA's specific marketing responsibilities, and the interaction of marketing functions with other departments within the supermarket. The report also reflects on the internal and external factors that influence the author's role as a junior market analyst. Key aspects discussed include ASDA's commitment to providing quality products at affordable prices, the importance of market research for competitive advantage, and the impact of globalization on marketing strategies. The report concludes by emphasizing the essential role of effective marketing processes and planning for the company's success.

MARKETING PROCESS AND
PLANNING

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Concept and role of marketing in 21 century:
 Role and responsibility of the ASDA company in marketing 3
 Working of marketing functions and interact with other department
in the supermarket
 Reflection on internal and external factors that influence own role
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing process is defined as the
effective strategy which is used by the
organisation for then promotion or
advertisement of their product and services.
 Market planning involves all the tactics and
procedures to follow for achieving good
outcomes.
 ASDA is a supermarket chain of the United
Kingdom, main headquarter is located in
Leeds, England.

MAIN BODY
 Concept and role of marketing in 21
century:
 Marketing process in the 21st century is
defined as the approach to enhance the
customer experience with the company.
 Marketing refer as a set of actions required
for communicating, offering values to the
customer to promote their strong engagement
within the company’s product and services.
 Marketing era begins earlier and it transform
into the digital marketing era in 21st century.

ROLE AND RESPONSIBILITY OF THE ASDA COMPANY IN
MARKETING
 ASDA Company is the leading retailer organisation of the UK, their
main purpose is to offer the better products at affordable price to their
customers.
 It is the major responsibility of the organisation to offer the best and
unique product to their customer so that they will remain loyal to the
firm.
 Employees of the company need to effectively communicate with their
customer so that they will make investment in their product and services.
 Competency strategies which is required to succeed
 Competition in the market increase the demand of the products which is
unique in every manner.
 As for the ASDA company they need to analyse all their market about
their customer behaviour with their product.
 Market research will help the organisation to take effectual decision
which can lead to them to earn more revenues.

WORKING OF MARKETING FUNCTIONS AND INTERACT WITH OTHER
DEPARTMENT IN THE SUPERMARKET
 Marketing functions are the set of tools which involves the
market research, marketing channels to promote the items or
to make it available for the customer.
 The main working involves the process as to but the raw
materials from the producer or to processed the resources to
deliver the desired products to consumer.
 Marketing functions help the organisation to find the better
segment to position their product in order to target the
customer.
 For that reason ASDA Company need to select the segment
in which there are number of customer present who use their
product and services.

CONTINUE…
 Mission or vision statement of the ASDA organisation:
 Organisation have committed to provide qualitative product to their customer to enhance their experience, they
have also stated to give respect to their customer which they deserve by offering them better services.
 Internal aspects:
 For the company it is important to provide supportive or safest work place environment to their employees for
their productive work.
 ASDA company sales wider range of products which makes the able to acquire good market position to earn
profit for their firm.
 External aspects:
 Due to globalisation it develops many opportunities in the market therefore it is important for the company to
come with good products and marketing strategy which enables the customer to buy their product.

REFLECTION ON INTERNAL AND EXTERNAL FACTORS THAT INFLUENCE
OWN ROLE
 As a junior market analyst it is necessary to possess the good communication
skills. The internal and external factors which can influence my role are good
marketing knowledge or interpersonal skills.
 My work is to provide the better market research information to the marketing
department which enables them to take decision on the basis of the data.
 Technological knowledge is essential through which I can able to use the
software tools to conduct the market research in a given time period.

CONCLUSION
 From the above report it is concluded that good
marketing process and planning could play
essential role for the company.
 This report describe how marketing were
approach in 21st century or working of marketing
function in organisational context.

REFERENCES
 Books and Journals
 Abbasi, M.W., 2018. Formalising ambush marketing as a
marketing communications activity: a framework for planning,
implementation and control.
 Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence:
planning, optimizing and integrating online marketing. Routledge.
 Komiljonovich, B.S., 2021. Opportunities to Increase the
Effectiveness of Marketing Activities in the Enterprise. Academic
Journal of Digital Economics and Stability. 6. pp.168-175.