Strategic Marketing Report: ASDA's 7Ps, SWOT, Ansoff, and Digital

This report provides a comprehensive analysis of ASDA's marketing strategies, focusing on the application of the 7Ps marketing mix, SWOT analysis, and Ansoff's Growth Matrix. It explores how ASDA utilizes its product offerings, place strategies, pricing, and promotional activities to maintain a competitive edge. The SWOT analysis identifies ASDA's strengths, weaknesses, opportunities, and threats, while the Ansoff Matrix assesses potential growth strategies like market development and diversification. The report also examines ASDA's use of digital marketing tools, including email marketing, social media, and content marketing, to improve performance and customer engagement. The conclusion highlights the importance of marketing in achieving organizational goals and increasing revenue, emphasizing the strategic role of marketing mix, SWOT analysis, and digital marketing in today's business environment.

Introduction To Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ...........................................................................................................................3
Marketing and 7Ps...........................................................................................................................3
Meaning of marketing ................................................................................................................3
The 7Ps........................................................................................................................................3
Marketing and competitiveness.......................................................................................................4
SWOT Analysis..........................................................................................................................4
Ansoff's Growth Matrix...................................................................................................................5
Description of Ansoff's Growth Matrix......................................................................................5
Use of Ansoff's matrix to analyse the growth strategies.............................................................6
Digital Marketing ............................................................................................................................6
Using digital marketing for improve performance and growth of business................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The term marketing refers to those actions, activities and methods which are undertake by
an organisation for promote the selling and buying of products or services. In simple terms,
marketing is the activity, set of institutions, communicating, delivering and formulating all those
systems which offer value to customers, partners and clients at large level. This report will
discuss about marketing and also on the 7P's of extended marketing mix. Along with this
marketing method such as SWOT, Ansoff matrix, etc. will also be included in this report for
achieve organisational goals and competitive-position in a parallel manner (FERNIE, 2018).
Furthermore, ASDA is selected as an organisation for this report and this is a well-known retail
business which operate their store among all over the world.
MAIN BODY
Marketing and 7Ps
Meaning of marketing
Marketing is explained as a process of identifying and getting potential customers who
are interested in the organisational products and services. The process of marketing engage
researching, promoting, distributing and selling organisational products and services in a
systematic manner. In the context of ASDA, marketing discipline centres around the study of
market and consumer behaviour for analyse the commercial management of organisation and this
aids to retain customers for longer period through identifying and fulfilling their needs and wants
in an appropriate manner.
The 7Ps
The marketing mix pillars work together for an organisation and this aids the
management for make appropriate business decisions related with marketing activities and
strategy. ASDA induce marketing mix factors for identify the needs, company requirements and
this methods to improve their market size (Gbadamosi, 2020).
 Product- The term product refers to those things or items which are sold by the
organisation. Product portfolio of ASDA is wide and broad as they offer different number
of items to customers. Moreover, marketing mix used by ASDA in context of product is
to offer their products in an unique manner.

 Place- This is identified as a method which demonstrate how an organisation sell their
products to customers such as through shop, online channel, etc. ASDA offer products
through supermarket, stores and supermarket. Most of them are established in central
location of market.
 Price- It include the amount which is required by organisation for accomplish their
revenue goals. Competitive-pricing strategy is implemented by the authorities of ASDA
to offer their products at right value (Gielens and et. al., 2021).
 Promotion- It flesh all those methods which is used by management to engage more
number of customers. In the context of ASDA, Promotion method used by organisation
are PR sales, advertisement, two-way interaction, etc. and it helps organisation to enter in
the target market in an appropriate manner.
 Physical evidence- The strength of ASDA retain within their sheer size, location and also
in the number of stores. Furthermore, supermarket division is used by ASDA to complete
their market mix.
 People- This explain about the individuals who work or engaged in the organisation
operations and functions. From the perspective of ASDA, management focus on
approximately more than 180,000 employees and million of customers to retain for
longer period.
 Process- KPI and benchmark are explained as two effective methods and they are used
for completion of all work according to the decided standard operating procedure for
perform work in a high productive manner.
Marketing and competitiveness
SWOT Analysis
SWOT analysis is explained as the method which is used for identify and analyse the
strength, weakness, opportunities and threats (Halan, 2021). This helps management to shape
future and current operations of organisation. In the context of ASDA, SWOT analysis helps for
formulation of effective plan that aids management to achieve their goals in minimum time-
period.
Strength
 Wide range of product offering is
Weaknesses
 Limited global presence as compare to

identified as a major strength of
organisation.
 Effective and creative marketing
campaign to attract customers is
another strength of organisation.
 Engage of technology also work as a
major strength for organisation.
competitors work as a weak point for
organisation.
 Ability to sale products at low rate
restrict ASDA for enter in some new
countries.
Opportunities
 Pharmacies, jewellery, opticians, etc.
are the areas which are unexplored by
ASDA and this work as an opportunity
for them.
 Entry in the market of developing
countries also offer opportunities to
business.
Threats
 Intense competition and price war are
the major threats related with ASDA
operations.
 Change in the policy of central
government generate challenges for
organisation to work.
ASDA strength of offering wide range of products aids them to gain competitive-position in
market by fulfilling their needs at a same place. Engage in technology also supports to formulate
competitive-edge as it helps to interact and also improve communication in internal
organisational departments (Idris and Shams, 2018). Furthermore, unique marketing methods
helps for promote products at a large level.
Opportunities supports ASDA to increase their market size the first factor related with business
is to increase their market size. Another opportunity relates with increase their number of
products in diversify sector.
Ansoff's Growth Matrix
Description of Ansoff's Growth Matrix
One of the most widely used marketing model that is used to enhance or maximise the
growth of company is Ansoff matrix. In the present scenario, Ansoff model perform an important
role to develop the business through tapping into new markets and it is also used for evaluate
opportunities which increase sales of company products.

Use of Ansoff's matrix to analyse the growth strategies
This is complex for an organisation to select the appropriate growth strategy and this is
because dynamic environment generate challenges for induce a specific strategy. Thereforre,
management focus on two quadrants especially, on market development and diversification
factor.
The rational to select the market development factor is that this helps for promote the existing
products in new market and in this situation creative marketing campaign perform an important
role to introduce and promote products in an easy manner. In context of ASDA, market
development also work as a simple factor because it is low in risk (Lan and et. al., 2021).
Organisation also establish online grocery systems for capture more market share and this aids
ASDA to increase their potential market.
Diversification perform an important role and it aids the management to introduce their products
and services in new market area. In the context of ASDA, market development and
diversification aids the management to expand their business through introducing their products
into new supermarkets, gas-stations, money exchange services, etc. In addition to the
diversification this is considered as a risk related strategy because it introduce company new
products of the organisation in the new market.
Digital Marketing
Using digital marketing for improve performance and growth of business
One of the most appropriate method according to the current environment which is used
by organisation to advertise the products and services is to induce the digital channels and
methods. This include search engine, social-media, email, mobile application, etc. Moreover,
with the use of online media channels and digital marketing methods this is easy for organisation
to complete their work in a proper manner. ASDA utilise the modern day digital marketing
systems and it consider as an enormous system of channel through which marketers simple
onboard their brands to promote company products at a large level (Lancaster and Massingham,
2017). Some tools used to improve performance of organisation are mention as follow:
 Email marketing tools- Email marketing work as a huge deal which is used by digital
marketers and it helps to generate best benefits for business. ASDA use this to send and
target personalised content for the customers. ASDA also gain brand recognition by

Email marketing as this is a easy approach to interact with customers. Example-
Mailchimp is used by the organisation because with sending automated mail this also
helps to gather detailed analytics of business.
 Social-media tools- In the ground of digital marketing social-media is one of the
elegance that bring innovation and also have tools to manage individuals that make a
large difference between traditional and current work approaches (Pantano, Pizzi and
Rogers, 2020). Example- Buffer is used by Linkedin, Pinterest, etc. because this aids
them to publish and craft the campaigns or pictures with more creativity.
 Content tool- Within digital marketing content is identified as the king and this is used to
manage the products content tools stay at the priorities of organisation. From perspective
of ASDA, Landscape online content tool is used and this is because it helps to
demonstrate more than words such as to add graphs and pictures. Moreover, they also
introduced different factors and this helps for make attractive post, blog and perfect size
content.
CONCLUSION
From the basis of above report, this is concluded that marketing perform an essential role
for an organisation and this aids management for introduce their products at the large level. In
the current scenario, marketing mix is considered as one of the most appropriate method through
which an organisation promote their products. Along with this by use of SWOT model an
organisation consider and focus on its strengths to formulate competitive-edge in market. In the
last, use of digital marketing tools for increase the number of customers and revenue is also
included in this report.

REFERENCES
Books and Journals
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Emerging Issues and New Challenges in the Retail Supply Chain, p.35.
Gbadamosi, A., 2020. Buyer behaviour in the 21st century: Implications for SME marketing.
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Gielens, K and et. al., 2021. The future of private labels: towards a smart private label
strategy. Journal of Retailing, 97(1), pp.99-115.
Halan, D., 2021. A critical analyses of Walmart's expansion into three Asian
countries. International Journal of Business and Globalisation, 29(1), pp.99-115.
Idris, H. and Shams, S.R., 2018. Relationship marketing and entrepreneurial innovation: A B2B
context of stakeholder relationship management. In Business Models for Strategic
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Lan, H and et. al., 2021. Are food price promotions predictable? The hazard function of
supermarket discounts. Journal of Agricultural Economics.
Lancaster, G. and Massingham, L., 2017. The development of a strategic approach to marketing:
Its culture; internal macro-and external micro-environmental issues. In Essentials of
Marketing Management (pp. 1-32). Routledge.
Pantano, E., Pizzi, G. and Rogers, A., 2020. Who is interested in retail education? The (mis)
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UK. International Journal of Retail & Distribution Management.