Marketing Functions at Asda: Roles, Responsibilities & Interrelation

This report provides an overview of marketing essentials within Asda, focusing on the role and responsibility of the marketing function in relation to the broader organizational context. It highlights how Asda's marketing department contributes to revenue generation and brand goodwill within the retail industry. The report emphasizes the importance of promoting the company's vision and mission through marketing efforts and examines the significance of interrelationships between marketing and other functional units, such as promotion and sales. These collaborations enhance resource utilization and competitive positioning. The analysis concludes that Asda places significant emphasis on marketing roles and responsibilities to build brand value and foster stronger engagement.

Marketing essentials

INTRODUCTION
 Marketing essentials can be understood to be highly
essential for strengthening primitive engagement functional
scenarios variedly, which further adds to longer scale advancement
competitively.
 Asda has been taken as company in this report, where products and
services are highly crucial for attaining productive engagement
scenarios which further extends business goals in marketing
departments.

Role and responsibility of marketing function related to
wider organization context
 Asda is one of the best company evolving towards marketing function within productive business
services, where role and responsibility of marketing has been vividly found to be highly essential. Role and
responsibility of marketing function is highly correlated towards bringing new revenue and goodwill
benchmarks attained within retail industry, competitively functionalize larger functional expertise.
 Asda within retail industry at global level has been aiming to bring on new scope competitively, for larger
scale competitive expansion and untapped working efficacy diversely. The factors which has enhanced role,
responsibility within marketing department can be evaluated as follows:

CONT…
 Promoting the vision and mission of company: Asda
marketing vision and mission is also promoted to further
bring on keen engagement goals expertise dynamically,
where new products and services are technically
targeted as per the retail competition.

Significance of interrelationship between marketing and
other functional units
 The significance of interrelationship between marketing and other functional units, can be
understood as highly essential for examining focus and attaining productive engagement aspects
variedly for untapped new competitive goals.
 Asda interrelation within marketing and functional units, plays strong role for determining key
long term benchmarks which extensively enhances scope for higher competitive avenues
dynamically.

CONT…
 Asda further has been competently engaging on towards
extensive interrelationship with marketing and functional units,
by bringing new extended competition parameters.
 By marketing correlation with other departments, it can be
understood that company has high scope for bringing best
resources diversely expanded among extensive competitive
scope for attaining new functional rise diversely.

Roles and responsibilities of marketing relate to the wider
organizational context
 The key elements of marketing function and significant
interrelationship with other departments can be understood to be
widely essential for gaining stronger working synergies rapidly, and
also significantly bring on wider scale working operatives.
 Key elements of marketing function, in terms of interrelationship
with various departments can be understood by enhancing new
competitive functional avenues variedly and extend new channels
competently.

CONT….
 Marketing department function is also correlated to rapidly bring on new correlated role by
collaborating with promotion, sales department where main long term business positioning has high
scale functional importance.
 The promotion services of Asda are variedly innovative and integrated with best creativity and
innovation to interact with customers, expand new technical standards for wider scale revenue goals
completion.

CONCLUSION
 From the above analyzed aspects within presentation, it can be
concluded that there is high scale focus evolved among Asda based on
role and responsibilities of marketing.
 Marketing role and responsibility has high correlation to generate best
brand value proposition, higher working engagement expertise
technically and gaining stronger brand value.

REFRENCES
 Line, B., 2021. The New WBGU: A Social Media Marketing Strategy.
 Venkatesan, R. and Lecinski, J., 2021. The AI Marketing Canvas: A Five-stage Road Map to
Implementing Artificial Intelligence in Marketing. Stanford University Press.
 Xu, J. and Gao, X., 2021. E-payment systems, e-marketing, and e-advertising. E-business In The 21st
Century: Essential Topics And Studies. 7. p.125.