This report provides a comprehensive analysis of Asda's marketing management strategies, focusing on segmentation, targeting, and positioning (STP), marketing mix (product, price, place, promotion), and relationship marketing. It highlights Asda's approach to identifying customer needs, targeting married individuals for grocery purchases, and positioning itself as a cost-effective retailer. The report further elaborates on Asda's product mix, pricing strategies, distribution channels (including online transactions), and promotional activities through radio advertisements and social media. The relationship marketing strategy emphasizes customer engagement through social media, feedback systems, loyalty programs, and community engagement initiatives to foster long-term customer loyalty and gain a competitive advantage. The document is contributed by a student and available on Desklib, a platform offering study tools and resources for students.
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