Managing Successful Business Project: Social Media Marketing at Asda

This report, focused on Asda's social media marketing, investigates the influence of these strategies on customer purchase decisions. The report begins with an introduction that outlines the background of the study, emphasizing the growing importance of digital and social media marketing in today's business environment, particularly for customer engagement and brand loyalty. The aims and objectives of the project are clearly stated, including understanding the significance of social media marketing, identifying customer purchase decision stages, analyzing the correlation between social media marketing and customer buying decisions, and recommending methods to improve social media marketing strategies. The report then outlines the project management plan, considering crucial factors such as cost, time, quality, and risk. A work breakdown structure is presented to illustrate the project's organization. Data analysis is conducted using a questionnaire, with results interpreted and analyzed thematically. Key themes include the use of social media for product searches, awareness of Asda's social media activities, the influence of Asda's social media marketing on purchasing decisions, the availability of discounts, and the credibility of information provided on social networking sites. The research methodology section details the methods used, including surveys and experiments. The report concludes with recommendations and reflections on the findings. This report offers insights into the effectiveness of social media marketing, the role of customer behavior, and strategies for enhancing marketing efforts.

Managing Successful Business
Project

Table of Contents
Managing Successful Business Project.......................................................................................1
P1 Devise aims and objectives 200 ............................................................................................3
P2 Project management plan 300................................................................................................4
P3 Work break down structure ..................................................................................................6
P4 Data analysis 800 ..................................................................................................................7
P5 Research methodology .......................................................................................................13
P6 Recommendation 200..........................................................................................................15
P7 Reflection ............................................................................................................................15

P1 Devise aims and objectives 200
Background of study :
The present research is based on social media marketing of Asda. In today's era digital
marketing and e-marketing are becoming popular in market. Social platforms have helped many
companies in their progress, campaigns and engagement in ad. These sites are used for the
promotion of products and services (Abe, 2015). User generated content can be posted by
customers on internet which is also known as earned media. Asda use social networking sites to
interact with customers and built loyal customer relationship online. Customers can easily
express their wants, needs online and choose their own. Businesses get in touch with individuals
through these sites. This gives a buying signal to the buyer and thus increases profit of the
company. It provides a loyal customer base line who make regular repurchase of the product.
Today social media has become an integral and inherent part of business. It has lead to almost
133% revenue generation.
Aims and objectives
Aims
 To explore the influence of social media marketing on customers purchase decision– A
study of Asda
Objectives
 To understand the importance of social media marketing.
 To identify stages involved in customers purchase decision (Anker, Sparks and Grönroos,
2015).
 To analyse the link between social media marketing and customers purchase decision of
Asda.
 To recommend strategies for improving social media marketing strategies for influencing
customers purchase decision.

P2 Project management plan 300
Cost : Different aspects are considered to perform various kinds of operations and functions. For
the operation of any research work cost is a primary factor. It leaves a deep impact on the major
objectives and goals of any organization. It is estimated that £590 is required at every stage of
project management or any operation (Brotspies and Weinstein, 2017). Project involves cost for
the accumulation of the data and information. It should be noted that the data collected should be
correct and should match with the functions which has to be performed further. Operating any
function requires cost. So the project management should be cost effective.
Time: Time management should be during planning of any kind of project. It ia a key factor of
any project management which involves setting objectives, planning, giving priorities to better

performance. It can be considered as commodity which is always needed urgently but is always
less. It has to be managed in a proper way by the project managers to be successful. Time is
money and if it is ineffectively managed then it results in frustration and stress. Team involved
in operations should use time in very effective manner to get result on time. For this time
distractions should be ignored, list of tasks should be ready and time should be estimated
accurately (Cascetta, Carteni, and Montanino, 2015).
Quality : Quality is another factor that decides the type of work performed by the leaders. It is an
important element which gives path to achieve goals and objectives. Quality management
expands the improvement process during the execution of all stages. Quality of the product
should meet or exceed the customer's requirement. effective quality management includes
controls and quality essentials of the project so that customized quality is presented to meet
project needs and requirements. An organization regulates the complete work of quality
assurance because quality of the products only retain customers. This quality improvise the the
position of the organization in the market.
Risk : Current research has proved that due to the limited cost and time risk factor has increased
to a high level. It has a created a negative impact on the goals and objectives of company. With
this , research managers have to respond to the planned questionnaire. Risk can be settled by risk
managers who knows how to reduce the upcoming effect of risk till organisation completely get
rid of it (Clempner and Poznyak, 2014). Various projects involves risk which is an essence of
project management. Due to unstable political conditions and economical issues project can lead
to a failure. Risk taking managers have sense of accountability and responsibility.

P3 Work break down structure

P4 Data analysis 800
Questionnaire
1. Do you use social media for searching new products and services of Asda.
Yes
No
2. Are you aware of social media marketing activities of Asda?
Strongly agree
Agree
Neutral
Disagree
Strong disagree
3. Does social media marketing strategy of Asda influence your decision of purchasing?
Strongly agree
Agree
Neutral

Disagree
Strong disagree
4. Is there any discount or offer provided on social media by Asda?
Strongly agree
Agree
Neutral
Disagree
Strong disagree
5.) Do you think that Asda provides provide positive and credible information on social
networking sites ?
Strongly agree
Agree
Neutral
Disagree
Strong disagree
Theme 1: Use social media for searching new products and services of Asda
1. Do you use social media for
searching new products and
services of Asda. No. of respondents
Yes 25
No 15
40

Interpretation and analysis:
The above information interprets that only 20 people take the help of social media for
searching new products and services of Asda. 15 people are not active on social media. Hence,
it is analysed that most of the people get faster information before it gets launched in the market.
The people who don't share their information on social media have no idea on innovative
products and services (Iqbal, 2017). They remain away from the market and are not at involved
in the present activities and offerings available on social media sites.
Theme 2: Aware of social media marketing activities of Asda
2. Are you aware of social
media marketing activities of
Asda? No. of respondents
Strongly agree 10
Agree 14
Neutral 5
Disagree 6
Strong disagree 5
40

Interpretation and analysis:
From the above information it is analysed that out of 40 people 10 strongly believe in
technology and are activated on social sites. While 14 people have normal thinking regarding
social media and 5 people remained neutral (Anker, Sparks and Grönroos, 2015). They didn't
show any interest towards internet. On the other side, 6 people disagreed from this analysis. 5
people were strongly opposed about social media sites. So they wouldn't be aware of new
products and services of Asda.
Theme 3: Social media marketing strategy of Asda influence customers decision of
purchasing
3. Does social media
marketing strategy of Asda
influence your decision of
purchasing? No. of respondents
Strongly agree 12
Agree 8
Neutral 5
Disagree 7
Strong disagree 8
40

Interpretation and analysis:
From the above information it can be interpreted that 12 people strongly agree for social
media marketing and 8 are just in favour of this type of marketing. For them marketing is
necessary to increase sales and profit in the business (King, Dhameeth and Kim, 2017). In
today's world technology is playing an important role. With the help of many social media sites
customers can be aaproached asily and quickly. They sometimes use social media. 5 people are
neutral. They neither use nor they reject. 7 people disagree for social media marketing. They
have their options while 8 people strongly oppose and are not all interested in technological
field.
Theme 4 No discount or offer provided on social media by Asda
4. Is there any discount or offer
provided on social media by
Asda? No. of respondents
Strongly agree 5
Agree 10
Neutral 5
Disagree 12
Strong disagree 8
40

Interpretation and analysis:
From the above chart it is clear that out of 40 people 5 are in complete favour of discount
or offer provided on social media by Asda. They take the advantage of this opportunity often.
Discounts and offers make products more lucrative for them. These types of customers mainly
wait for special offers or discount on high priced products (Klöckner, 2016). for them10 people
agree if there would be any discount or offer on sites then can take chance. While 5 people are
neutral. 12 do not show interest in these offers and discounts. Finally 8 people strongly reject
these schemes. And that's why they pretty traditional and could not keep pace with external
affairs.
Theme 5: Asda do not provide positive and credible information on social networking sites
5.) Do you think that Asda
provides provide positive and
information on social
networking sites? No. of respondents
Strongly agree 10
Agree 5
Neutral 6
Disagree 12
Strong disagree 7
40

Interpretation and analysis:
Asda do not credible and positive information on social media. There are people who
favours and oppose this information strongly. Out of 40 people, 10 strongly believe that Asda
keep secret information and do not share anything on social media. 5 people agree that Asda
provides useful product but don't provide positive information regarding their products as they
visit sites according to their choice. 6 people are neutral. They don't have their personal views
for Asda. 12 people disagree with this type of information (Ekinci, Ülengin and Ülengin, 2014).
They do not show any kind of excitement in knowing the company. Lastly,7 people strongly
neglect this perspective of Asda.
P5 Research methodology
Collection of data and information in order to make positive decisions of the business
which involves surveys, publication research, interviews and other techniques is research
methodology. It helps to coordinate the team conceptually and in a united manner. When the
new and innovative ideas are explored then, one needs to figure out a better research
methodology for any organization. It is best parameter available to run a firm in a systematically.
Various quantitative and qualitative techniques and methods including, surveys, secondary data,
observation of participants and mainly research methods gives the clear view of methodology to
the sociologists. Qualitative method focuses on complete statement of observation, which also
involves outcomes and events. There are various research methods which can be described as
follows :

Experiment : Under extremely controlled situations, a process performed to detect the effect and
cause is called an experiment. While doing an experiment researchers need to do a work of
hypothesis. In this they combine statement and illustrates how two or more variables are related
to each other. For e.g. if someone has to study the person's GPA then more of a person will be
taken into research as they will provide higher person's GPA (Moro, Cortez and Rita, 2015). If
the hypothesis has to go for testing then grouping system has to be followed. Groups of two
people would be there. Experimental group that is presented to the independent variable.
Another is control group which is remains covered up and unstudied. After a semester the group
which has higher GPA would have correct hypothesis. Probably, variations in dependent
variables have different consequences
than what was studies by the researchers. Spurious correlation can be defined as the changes
between two variables but none of them causes something to other.
Survey Research: Research in which the subject responds to variety of questions or a series of
statements in an interview or in a questionnaire is termed as survey. There are quantity of people
who are targeted to focus on this survey process. Small amount of population is targeted because
population is large in number so the researchers target a segment. After targeting a part of
population, researchers prepare a questionnaire according to their age, working skills and
standards. Interviews and asking questions are the most common types of surveys conducted by
the researchers. A series of written statement is called questionnaire. But in an interview the
subject has choice to respond independently as they ask subject personally give them proper
freedom to answer. Both surveys include close minded or open minded questions. A
questionnaire is a type of tool which consists of information of the subjects in large amount. It is
a qualitative research methodology and is a systematic way employed to execute objectives of
the goals. After completing the research, evaluation of the data is done to prove whether the
research methodology applied was correct or not. Many researchers choose qualitative way for
the establishment of their goals.
Observation of Participant: Here participant's observation is required for gathering data.
Participant's observation is a type of strategical method in which researchers minutely and
systematically finds the daily activities of people when people join them. All the activities are
explores and investigated by them and then correct information is gathered for the research
work. This method is widely used by researchers. It is a kind of fieldwork which turns

participants into hard worker and descriptive manner. It is a bit extended process and captures
weeks and months. This method needs patience and stamina for desirable results. If someone
looks from a scientific point of view, then this observation doesn't have scientific severity. It's
strength lies in its personal conceptualization.
P6 Recommendation 200
Social Media Marketing has become an important platform for the growth and
development of any organisation. Every company is using social media strategies for better
reasons. Companies are creating their own websites and tagging their brands on these websites.
Like this, more and more customers are attracted and marketers reach their customers easily.
Customers become familiar with these brands and finally they purchase the product. Companies
provide special discounts on their high price and quality wise products and offers schemes to
them. These offerings bring customers more close to marketing managers which simultaneously
provide opportunity to converse with customers (Delafrooz and Farzanfar, 2016). This increases
profitability and sales rate of the company. Customers provide their suggestion on websites
which are valued by the managers and almost 80 percent of consumers follow their friend's
choice and purchase the items. Presence of business on social media is also very important and
affects the purchasing behaviour. Customers have forgotten going to stores and make decisions
for their purchase online only. Immediate feedback from the brands make customer more
adhesive to that product which increases its productivity. Complaints related to a particular
product or service should never be ignored by the leaders. Companies launch online community
to interact with their customers.
P7 Reflection
The research organized by me was impressive and result oriented. Various tools required
for like preparing questionnaire, interview session and many more which helped me out to gather
data about subjects easily and in a systematic manner. The graphs and charts illustrates the
importance of social media marketing in business structure (Cannon, Cannon and Schwaiger,
2014). Social media sites play an important role to built up a strong customer base. Loyal and
satisfied customers can be made through direct interaction on these sites by the marketers.

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