Marketing Essentials: Roles and Responsibilities of Marketing at Asda

This report provides an analysis of the marketing function at Asda, a major supermarket chain. It begins with an introduction to marketing and the context of Asda. The report then delves into the roles of marketing, including setting prices and adapting to organizational changes. It outlines the responsibilities of the marketing function, such as understanding customer needs. Furthermore, it explores the interrelationships between the marketing department and other functional units, like human resources and finance. The report emphasizes the importance of these relationships for achieving organizational goals. The conclusion summarizes the significant role marketing plays in Asda's success, particularly in a competitive market, highlighting the importance of effective marketing strategies for the brand's differentiation approach. The report uses references to support its findings.

Marketing Essentials
TASK-1

• Introduction
• Roles of marketing in relation to the context of organization
• Responsibilities of marketing relate to the wide organisational context
• Roles and responsibilities of marketing in relation to the context of organization
• Analyse the significance of interrelationships between marketing and other functional units of an organisation.
• Conclusion
• References
Table of content

Marketing refers to activities, techniques,
strategies made by the companies for promote
the buying and selling of the products and
services. The process of marketing is about
bringing products and services in the suitable
market.
Introduction

About Asda
Asda is supermarket chain
headquartered in London. It is
currently working in fresh
groceries, general merchandise
and financial services. It was
established in 1949.
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Adapting reasonable/correct price: Price is a crucial element of an
organisation because it generates the revenues of the company.
Marketing strategies is useful for smooth working as well as
development of the company. It plays various roles in setting fair
prices, adopting right approaches and appropriate changes in
organisation(Anderson and et. al., 2020.)
Roles of marketing function in relation to the context of organization

Responsibilities of marketing function in relation to
the context of organization
Understanding needs of the customer: It is the key responsibility of the marketing department
before making strategies for the organisation is to listen and understand the needs and wants of the
customers. It is the duty of the marketing department to promote their goods and services and to
convince the customer to buy their products and services.
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Marketing and Human resource department:
Marketing department is responsible for advertising,
planning, designing and implementing the strategies
made by the organisation .in context with Asda human
resource and marketing department works together for
branding the strategies. HR department of Asda is
responsible for hiring the employees.
Roles and responsibilities of marketing relate to
the wide organisational context

Continue…
Marketing and finance department: Finance department of a company works for increasing revenues,
work for profitability and maintains the cash flows of the company. When there is need for monetary
funds to marketing department of Asda it demands it from finance department as it is responsibility of
the finance department to control the expenses of the company. Marketing department of Asda is the
portion of the company on which a big amount of money is spent as it works for planning,
implementation and marketing which directly effects the profits of the company.
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Significance Of Interrelationships Between
Marketing And Other Functional Units of An
Organisation
Interrelationship between different departments during performing delegated roles and
responsibilities always brings profitable outcome to an organisation. Working together
by the managers of different departments encourages better relations and healthy
environment at workplace. Apart from this, contributing efforts by each departments
increases the possibilities for an organisation to achieve its pre-determined goals within
given time frame.
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From the above PPT it can be concluded that Asda is a premium brand which has
differentiation approach that has given competition to other international brands in the
market. For this, it requires an adequate support from marketing department in terms of
performing roles and responsibilities in an effective and efficient manner. Thus, marketing
plays an important role in bringing an organisation ahead than their rivals in competitive
market.
Conclusion

Anderson and et. al., 2020. Essentials of modern business statistics with Microsoft Excel. Cengage
Learning.
Gardiner and et .al., 2018. Destination Innovation Matrix: A framework for new tourism
experience and market development. Journal of Destination Marketing & Management, 10,
pp.122-131.
Pantano and et .al., 2018. Technology and innovation for marketing. .
Folinas, and Fotiadis, T., 2017. Marketing and Supply Chain Management: A Systemic Approach.
References

Thank you