This report presents a SOSTAC analysis of Asda's marketing strategies, focusing on its current position in the UK market and its potential expansion into the Indian market. The report begins with an introduction to marketing and the SOSTAC model, outlining its elements: situation, objectives, strategy, tactics, actions, and control. It then delves into a detailed situation analysis of Asda, including SWOT and PESTLE analyses to assess its internal and external environments. The report explores Asda's strengths, weaknesses, opportunities, and threats, as well as the impact of political, economic, social, technological, legal, and environmental factors on its marketing plan. The report proposes marketing objectives for Asda in the Indian market, focusing on building brand recognition and gaining positive customer feedback. It suggests strategies, tactics, and actions, including community building through donations and social media campaigns. The report also covers the marketing mix, including product, price, and place strategies, and recommends control measures, such as market surveys, to evaluate the effectiveness of Asda's marketing efforts. The report concludes by assessing the feasibility of implementing Asda's marketing strategies in the international market, considering the unique challenges and opportunities presented by the Indian market.