This report provides an analysis of the marketing function within ASDA, a leading British supermarket retailer. It explains the key roles and responsibilities of the marketing function, including establishing strong customer relationships, widening the market, and managing social media. The report analyzes how these roles relate to the wider organizational context, emphasizing the significance of interrelationships between marketing and other functional units such as IT, human resources, and production. It critically evaluates the key elements of the marketing function, such as research, planning, and strategies, and how they interrelate with other functional units. The conclusion highlights that the marketing function helps ASDA to increase profitability and productivity through effective collaboration with other departments, ultimately achieving set aims and business objectives. Desklib provides access to similar solved assignments and study resources for students.
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