ASDA Business Report: Newspaper and Journal Analysis

This report analyzes ASDA, a major supermarket chain, by comparing information from two primary sources: a newspaper article from Daily Mail and a journal article discussing the implications of Wal-Mart's takeover. The report summarizes the business information presented in each source, highlighting discrepancies and similarities. The newspaper article discusses a product mix-up incident, while the journal article focuses on the impact of Walmart's acquisition. A comparison reveals differing perspectives on ASDA's development, with the newspaper potentially damaging ASDA's reputation. The conclusion emphasizes the impact of internal and external factors on ASDA's performance and development, drawing from various sources like articles, journals, and online resources. The report provides a comprehensive overview of ASDA's business operations, challenges, and strategies, emphasizing the importance of understanding information from multiple perspectives.

Business skills/report
from two 2business
sources

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK - Summary of the report with the help of two major sources...............................................1
Business information from newspaper........................................................................................1
Information from Journals...........................................................................................................3
Comparison between facts or opinions identified in these stories..............................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
In today's scenario number of sources are emerges which presents the information of
entire corporate world and current positioning of an enterprise (Scarinci and Pearce, 2012). Thus,
ASDA is one of the famous supermarket at European marketplace whose main motive is to offer
grocery items to domestic as well as foreign clients. Therefore, assignment is going to throw
lights on contradictions between information presented by two main sources such as; newspapers
and internet. Furthermore, an effective comparison of both the facts or figures identified in
sources are going to outline in this project.
TASK - Summary of the report with the help of two major sources
Business information from newspaper
ASDA is a very developing company which is subsidiary of American Corporate giant
Walmart after acquiring almost 6.7 million turnover in approximately July, 1999. Basically,
selected firm is growing day by day because of increment in consumer demands as well as get
succeeded in gaining trust or loyalty of maximum clients. Thus, number of major sources are
taking interview from head of the organization and follow the company news in order to
represent necessary information about association in front of the society. For example;
newspapers, internet, articles, journals and so on (Alshare, Lane and Miller, 2011). However,
their main objective is to highlight essential news about specific company in front of the society
either its positive or negative.
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(Source:- Felsted , 2017)
ASDA and Sainsbury's both caught accidentally:- According to Daily Mail
newspaper it has been observed that ASDA and its competitors both the company are caught
together accidentally in one incident. Thus, one of the shopper whose name is Kelly Simpson
spot this mistake on a package of pike-lets in the bakery area nearby her local store in
Lancashire. Basically, this newspaper is expressing the blunder which is done by managers of
selected firm and did not noticed by any of the staff members, employees or supervisors
(Ömerali, 2012). In fact, main reason behind selling pancakes designed by Sainsbury's is to
acquire maximum revenue because they are offering pancakes in cheaper rate as compare to its
rivalries. Beside this, during interviewing process spokesmen of ASDA is defending this error of
an organization by expressing like they are not unaware about this fraud. For example; he said
that “oops. Its mix up with the product of Sainsbury's and good to see that we are still
providing a best or reasonable price to distinct clients.” Hence, it has been identified that
selected firm is trying to protect their image by expressing various things in different manner
(ECR Europe Forum, 2010).
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Illustration 1: Asda's Revival Makes Brexit More Attractive for Wal-Mart

(Source:- ECR Europe Forum, 2010)
Information from Journals
Journals articles are expressed by various scholars or authors on specific topic or subject
area. Thus, one of the popular articles on ASDA which is expressed by famous author named as
a “Steve Burt” that is “The implications of Wal-Mart's Takeover of ASDA”. According to
this article author is expressing that Wal-Mart is consider as one of the famous or largest retail
organization at marketplace due to its qualitative products or services. Thus, in almost 1999
Wal-Mart takeover ASDA in order to maximize their profit by gaining trust or loyalty of
millions of domestic as well as foreign customers (Quintanilla and Wahl, 2015).
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Illustration 2: ECR Europe Forum

(Source:- Soni, 2015)
Comparison between facts or opinions identified in these stories
Both the articles or information which is expressed by newspapers and Journals are
totally true but difference at large extent. Basically, its all about ASDA development or overview
in order to understand the background of selected firm (Hall, Agarwal and Green, 2013).
However, according to Daily Mail newspapers ASDA is engaging in a fraudulent activities
which may hamper their goodwill at marketplace. Whereas, Steve Burt is saying that Wal-Mart
is acquiring ASDA in order to increase their sales volume by satisfying needs or demands of
maximum customers. Hence, it has been assessed that selected firm is going through various ups
and downs due to fluctuation in external or internal factors because changes in these elements
have a major influence on a company success (Felsted , 2017).
CONCLUSION
From the above report it has been summarized that ASDA was encountered with different
types of barriers and complex in various scandals which have a major impact on their company
development. Thus, assignment consist of necessary information related with ASDA presented
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Illustration 3: Walmart: Price Wars In The United Kingdom's Grocery Market

by various sources such as; articles, journals, newspapers, internet sources and so on. Therefore,
two main method that was used in this project is Daily Mail newspapers and Journal articles
expressed by Steve Burt on company takeover.
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REFERENCES
Books and Journals
Scarinci, J. and Pearce, P., 2012. The perceived influence of travel experiences on learning
generic skills. Tourism Management, 33(2), pp.380-386.
Alshare, K.A., Lane, P.L. and Miller, D., 2011. Business communication skills in Information
Systems (IS) curricula: Perspectives of IS educators and students. Journal of Education
for Business, 86(3), pp.186-194.
Ömerali, M., 2012. Feasibility evaluation of business intelligence tools as measurement systems:
an industrial case study.
Quintanilla, K.M. and Wahl, S.T., 2015. Business and professional communication: keys for
workplace excellence. Sage Publications.
Hall, R., Agarwal, R. and Green, R., 2013. The future of management education in Australia:
challenges and innovations. education+ training, 55(4/5), pp.348-369.
Online
Felsted , 2017. [Online]. Available
through<https://www.bloombergquint.com/opinion/2017/08/18/asda-s-revival-makes-
brexit-more-attractive-for-wal-mart>.
ECR Europe Forum, 2010. [Online]. Available
through<https://www.slideshare.net/Musselius/ecr-europe-forum-05-case-study-loral-
asda>.
Soni, 2015. [Online]. Available through<https://marketrealist.com/2015/02/walmart-price-wars-
united-kingdoms-grocery-market>.
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