FY028 Inquiry Based Learning: Analyzing Online Shopping at Asda

This report investigates the effect of online shopping on Asda's retail business practices in London. It aims to identify the latest trends in Asda's online shopping platforms, assess the impact of online shopping on customer experience, and analyze the relationship between online shopping platforms and customer satisfaction levels. The research employs both primary data, gathered through surveys of Asda managers and customers, and secondary data from articles and industry reports. The primary data analysis reveals that Asda utilizes strategies like analytics and fast digital services to enhance online shopping experiences. The study concludes that Asda's digital strategies are positively correlated with customer satisfaction and recommends further investment in online shopping infrastructure and employee training to strengthen competitive abilities. Desklib provides a platform for students to access this and many other solved assignments.

FY028 Inquiry Based
Learning.

TABLE OF CONTENT
Title :................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim of research............................................................................................................................4
Research objectives.....................................................................................................................4
Research questions.......................................................................................................................4
Literature Review............................................................................................................................4
Research Methodology....................................................................................................................5
Primary data analysis...................................................................................................................6
Secondary data analysis...............................................................................................................9
Discussion..................................................................................................................................10
Recommendations:....................................................................................................................10
Conclusion.....................................................................................................................................11
REFRENCES.................................................................................................................................12
APPENDIX....................................................................................................................................12

Title :
An investigation into the effect of online shopping into practices at Asda- London
INTRODUCTION
Retail trends in recent time has been significantly evolving to bring forward productive
working innovation strategically, and evolve towards online shopping parameters dynamically.
The digital online shopping is new face of varied retail products and services, which caters
significant working productivity dynamically on higher expertise functionally. Asda is one of the

largest retail company having large range of products and services for extended innovative
functional working goals significantly. Research will bring in depth analysis of varied retail
business products, services where online shopping has been dynamically growing extensively
within recent time. The following study will bring on functional rise in the latest research
horizons, where primary and secondary research will be evolved for productive working results.
Aim of research
The aim of research is to examine effect of online shopping into retail business practices
at Asda – London
Research objectives
 To identify the latest trends in online shopping platforms at Asda
 To assess impact of online shopping in enhancing sales experience for customers at Asda
– London
 To analyse the relationship between online shopping platforms and customers
satisfaction levels at Asda – London.
Research questions
 How has online shopping been evolving to enhance sales experience for customers at
Asda- London ?
 What is the relationship between online shopping platforms and customer’s satisfaction
levels at Asda – London?
Literature Review
Latest trends in online shopping
As per the views of Tarhini and Hayek, 92021). latest trends evolving in online shopping
at Asda can be understood to be widely essential for strengthening working reach variedly on
extended business grounds for gaining customer satisfaction. Customers prefer online shopping,
where faster online services enhance their experiences rapidly on extensive longer period
specifically. It can be understood that customer’s preferences are widely growing, where Asda
aims to further bring on digital working expertise functionally. Asda has been significantly
evolving to bring new online shopping services, where this has been found to be also one of the
main determinant evolving on latest time. E-Commerce after COVID-19 has been also
significantly evolving, where contextual digital advertising has been significantly growing for

competitive business targets. Marketing automation, usage of artificial intelligence enhances
experiences for customers rapidly for connecting through wider business services.
Impact of online shopping in enhancing sales experience for customers at Asda – London
As noted by experiences Sarker and Khayer, (2021), impact of online shopping in
enhancing sales experiences for customers at Asda, London has been found to ben strategically
wide to bring on strignent functional growth innovatively. The company has been significantly
investing on large working resources, for evolving towards dynamic business competencies and
bringing higher customer satisfaction services. It can be understood that online sales experiences,
evolves rise for gaining optimum new rapid synergy worked on and to enhance larger vision
primitively. On other hand Wu and Liao, (2021).another author, has critiqued facts that online
shopping is costly initiative for company to further Asda with changing demands need to invest
further on digital media promotions, for engaging online shopping experiences which also
increases uncertainty.
Analysis of relationship between online shopping platforms and customer’s satisfaction levels
As per the views of Thakur (2021), the analysis of relationship between online shopping
platforms and customer satisfaction level plays crucial role in business working grounds
significantly for improvising competitive working performance. Analysis also focuses upon fact
that relationship between online shopping platforms and customer’s satisfaction is evolved
dynamically at Asda for building stronger working vision within business. The strategies of
online shopping, has been enabling business to expand new functional rise for delivering
operational working goals. Research study also explains online shopping brings new exposure,
for operative new paradigms and to develop keen understanding.
Research Methodology
The aim of conducting research methodology, is to further bring on analysis of all
methods, approaches used by researcher for developing strategic business rise dynamically and
advancing efficacy of informations.
Research type: There are two types of research types which can be segregated into quantitative
and qualitative analysis. Qualitative analysis is presented in format of theoretical data, where
process is evolved in procedure of numerical data. It is easy to understand and evaluating
functional working scenarios, on other hand quantitative data analysis is method where

numericals and figures, charts are there. For recent research, qualitative research will be used for
gaining effective research standards analysed.
Research methods: There are two types of research methods which are primary method and
secondary method which can be analysed that primary method is based on gaining direct
information from sources. Secondary data on other hand, is collected form second hand sources
and published articles. For the present research, both primary and secondary research will be
done to gain productive working inflammation as per latest research horizons.
Research philosophy: Interpretativism refers to research philosophy, where interpretation of
theories which can be gained in world is measured for strengthening vital working productivity.
Psoitivism is theory that builds positive property analysis where analytical analysis has been
significantly evolving. For the research in present study interpretivism philosophy has been taken
by researcher, as this has enabled to get detailed information in crux with significant focus on
latest trends.
Data analysis: The analysis is done in thematic analysis format and SPSS method, where
thematic analysis is evolving to bring forward analysis in format of charts and figures. SPSS
method analyses numeric quantitative data, which is another technique but having complicated
work understanding. For the recent research, Thematic analysis has been used for gaining
productive information, evolving among working horizons for strengthened working vision
rapidly.
Sampling: Purposive sampling has been used for this research where 30 respondents have been
taken, for gaining effective analysis of varied working parameters. The sample size has been
further gaining functional rise, to develop competitive abilities for strengthening extended new
paradigms.
Primary data analysis
The primary data analysis of all result focuses on fact, that company managers are taking
optimum steps for evolving towards the latest marketing services.
Primary data analysis is as follows of all questions:
Theme1 : Strategies used by Asda in providing online shopping experiences to customers
Particulars Responses

 Using analytics to find customers
effective reach
10
 Focusing on fast customers digital
services
10
 Unique selling proposition 5
 All of them 5
Interpretation: The proctorial representation has been focusing to bring on extended rise, where
usage of analytics in finding customers effective reach and focusing on best digital services are
some top strategies. 10 respondents have been opted for focusing on fast customers digital
services and analytics to use extended new services.It has been found that unique selling
proposition has been voted by 5 people and all of them has been opted by 5 people.
Theme 2: New latest trends evolving in online shopping
Particulars Responses
 Marketing automation 15
 Artificial intelligence 10

 All of them 5
Interpretation: The pictorial representation has analysed that marketing automation has been
opted by 15 respondents, where artificial intelligence has been opted by 10 people within Asda.
It has been also found that All of them has been also opted by 5 people, where Asda company
business strategies are diversely in formed for strengthening online shopping
Theme 3: Customers satisfaction in online shopping
Particulars Responses
 Yes 20
 No 5
 Cant say 5

Interpretation: The analysis has been found that 20 respondents have voted that yes they feel
satisfactory with varied online shopping services provided by Asda. It has been found that only 5
people have responded no and other 5 people have said cant say, which has been focusing on fact
that fewer people feel less satisfactory regarding online shopping services provided by Asda.
Secondary data analysis
The latest online shopping services provided by Asda further focuses on the fact that retail
business trends have been innovatively evolving to bring competitive functional rise within
services. It can be understood that Asda has the latest online shopping services, which has been
digitally evolving to bring forward higher functional rise on competitive pathways dynamically
(Rahmawati, 2021).The research among the latest articles, focuses on facts that Asda the latest
online shopping platforms are diversely growing to bring customers the fastest services catering
stronger experience. Online shopping experience for larger extended business grounds has been
further evolving to bring technical vision worked on, where the online shopping enhances
extensive business working gaols significantly.
The research in the latest data further heads on specific aspects, where Asda has optimum
working innovation within e-commerce strategies for strengthened business goals. Latest articles
and research data shows that online shopping evolves rise on new working experience for all
customers, where strengthened vision of innovative multimedia services are organized to bring

on keen expertise. It has been found that varied digital working vision aspects, enhances scope
for company to work on new functional avenues strategically for connecting towards new
parameters. There are high range of commercial activities taken up by companies to determine
strengthened vision, for evolving new perspectives and improvising extended domains (LaCour
and Serra, 2020).
Discussion
The research results attained form primary and secondary data analysis has further
evolved focus on fact that Asda has been taking the best strategies for online shopping platforms
reach for larger consumer’s experience. The result attained form research study, has evolved rise
on gaining effective analysis towards data, where Asda digital marketing has been optimally
growing to bring forward extensive rise upon wider scale scenarios. Business services for retail
competitive platforms, has been diversely growing to bring forward functional rise on stringent
innovation and faster business reach. The impact of the latest trends in online shopping among
customer satisfaction has been found to be also widely essential, for improvising new
competitive abilities. Primary data and secondary data, has been evolving to bring on effective
working results, where significant functional has been evolved on productive customer
satisfaction. Asda is one of the best retail company, whose retail services are variedly evolving to
bring forward extensive digital platforms reach and online commerce services which has
enhanced business standards dynamically.
Recommendations:
For further improvements in online shopping experience for customers, Asda can take new
business strategies' formulation for strengthening vital new competitive abilities within future
target performance reach. It can be analysed that online shopping is highly in demand , where
retail companies are developing best working benchmarks. Asda has further scope to determine
new business services, for higher revenue rise and dynamic goodwill parameters (Budak and
Onar, 2021).
 Asda has high scope to evolve towards new business goals where using strategic
investments in planning towards new vision enhances scope, and also determination of
extensive longer goals in performance rise. By using social media promotions, and using
top rank communication platforms Asda aims to evolve on extensive online shopping
availability for extended customers' satisfaction.

 Asda also has scope to further bring best training among employees for delivering online
shopping experiences strategically, and develop wider technical business abilities for
strengthening vital quest rise. Retail expertise need to be further evolved by using
innovation strategically and provide dynamic competitive abilities, for gaining online
platforms reach variedly. There is scope for extended new business services, where
online shopping further advances competitive rise towards longer working vision
significantly (Akar, 2021).
Conclusion
The research done in study can be concluded that Asda has varied working services
within online business platforms, for providing working productivity diversely. It can be
concluded that Asda digital strategies for marketing and business expansion are also embedded
to produce the best scale working rise rapidly on new domains. The study has also concluded
primary and secondary data analysis results are variedly working to bring bes online shopping
experience for all customers. It has been also found that Asda retail services are also correlated
to bring the best customers services and faster respond to the latest working demands.

REFRENCES
Books and Journals
Akar, E., 2021. Customers’ Online Purchase Intentions and Customer Segmentation During the
Period of COVID-19 Pandemic. Journal of Internet Commerce, pp.1-31.
Budak, M.Ç. and Onar, S.C., 2021. Analyzing Online Shopping Behaviors via a new Data-
Driven Hesitant Fuzzy Approach. International Journal of Computational
Intelligence Systems, 14(1), pp.847-858.
LaCour, M. and Serra, M.J., 2020 Average user ratings prompt disparate decision strategies in
online retail shopping. Journal of Consumer Behaviour.
Rahmawati, N. M., 2021. The Speech Act of Complaint in Sephora Website: A Cross Cultural
Pragmatic Study on Online Customer’s Reviews (OCRs) of USA and Indonesian
Customers (Doctoral dissertation, UNIVERSITAS AIRLANGGA).
Sarker, P. M. and Khayer, A., 2021. Factors Affecting Bangladeshi Customers’ Intention to
Adopt Social Shopping: A Partial Least Square (PLS) Approach.
Tarhini, B. and Hayek, D., 2021. The Effect of Proper Complaint Handling on Customers’
Satisfaction and Loyalty in Online Shopping. In Business Revolution in a Digital
Era (pp. 405-421). Springer, Cham.
Thakur, A., 2021. Impact of Mood of the Millennial Customers on Purchase of Apparels Online.
In Research Anthology on E-Commerce Adoption, Models, and Applications for
Modern Business (pp. 1509-1529). IGI Global.
Wu, X. and Liao, H., 2021. Modeling personalized cognition of customers in online
shopping. Omega, p.102471.
APPENDIX
1 What strategies are used by Asda for providing online shopping experience to customers ?
 Using analytics to find customers effective reach
 Focusing on fast customers digital services
 Unique selling proposition