Operational Management Analysis: ASDA's Strategies and Objectives

This report provides an analysis of ASDA's operational management, focusing on key areas such as the transformation model, performance objectives, and order winners/qualifiers. It examines how ASDA applies the transformation model, considering factors like environment and strategy, and how it addresses the 4 Vs (volume, variety, variation, and visibility). The report also explores ASDA's performance objectives, including quality, speed, and dependability, and how these align with its competitive advantages. Furthermore, it discusses the importance of order qualifiers and winners for ASDA's survival and growth in the market. The conclusion emphasizes the need for ASDA to maintain effective operations and strategies to gain a competitive edge and achieve its growth objectives. The report uses relevant literature to support the analysis.

Operational and Project
Management

TABLE OF CONTENTS
 INTRODUCTION
 THE TRANSFORMATION MODEL AND 4VS
 PERFORMANCE OBJECTIVES
 ORDER-WINNERS AND ORDER-QUALIFIERS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Operational management is the administration of the business practices which has the
high level of efficiency which is possible for the organization.
 The presentation will emphasize on the three operational topics:
 The transformation Model and 4 V’s
 Performance objectives and order-winners
 Order-qualifiers

THE TRANSFORMATION MODEL
 Supports the managers in understanding
their company
 Reduces the complexity and issues of the
firm
 Included eight elements such as
environment, strategy, core processes,
structure, system, leadership, results and
culture

APPLICATION OF MODEL IN ASDA
 Environment – ASDA has maintained harmony with
their external environment that is they consider the
social system along with the perception of their
clients. for example, with the advancement of
technologies, the company has also digitalized their
operations, self-check in counters etc.
 Strategy – ASDA has a well-developed business
strategy which helps them where they are going. The
organizational strategy of the company also gives
direction to the employees and brings out their best.

4 VS IN ASDA
 Each and every operation have one thing in common that is input,
for example material, equipment, knowledge, capital, time etc. and
the main four being known are called:
 Volume – ASDA sells high amount of grocer related products in
their supermarkets and have higher degree of consistency in all of
their products and services.
 Variety – They have set processes related to ordering, delivering
and returning of products.

PERFORMANCE OBJECTIVES
 Helps in planning
 Helps in achievement of pre-determined
objectives
 Measured with quantitative metrics

APPLICATION OF MODEL IN ASDA
 For ASDA the performance objectives are also the same.
 Quality in the performance objective explains the level of quality the
organization would need to offer in its products in order to compete
with the market giants.
 Quality in the organization can be managed with the help of better
resources.
 Speed in the ASDA performance would be the ways in which the
company is able to meet the needs of the company as fast as possible.
 The focus of the organization should also be on the dependability as
there are many customers which are dependent on the organization
for their daily products.

ORDER-WINNERS AND ORDER-
QUALIFIERS
 Order winners and the key aspects of the speed, reliability and
performance.
 These are considered to be the factors that the customers consider over
the selection of a specific firm.
 In order to qualify for the competitors advantages the business needs
to make sure that it is legitimately expressing the following the
qualifiers.
 A firm selects specific firm’s goods and services as the competitive
advantages as it is able to delivery both the quality, speed and
reliability that its products promise.

APPLICATION OF MODEL IN ASDA
 For ASDA being an order qualifier are important as it would help the
company to survive in the competitive market.
 This includes providing great services and also the coping up with the
minimum standards that are already present in the market.
 Hence, it can be said that the company needs to qualify for the industries and
providing the basic level of price and quality in the business.
 In order to actually be able to surpass its competition the business would
need to make sure that it is able to develop the quality, delivery speed and
reliability and product design for the management of the flexibility.
 This is going to be providing the growth that the company requires.

CONCLUSION
 ASDA needs to maintain its operations
effectively considering all the discussed
models and their outcomes.
 Being able to gain competitive advantage
ASDA would need to have strategies that
provide efficiency.
 This is also the product that helps the business
to gather the growth that it required.

REFERENCES
 Flynn, B.B., Sakakibara, S., Schroeder, R.G., Bates, K.A. and Flynn, E. J. 2020.
Empirical research methods in operations management. Journal of operations
management. 9(2). pp.250-284.
 Gaither, N., 2017. Production and operations management: A problem-solving and
decision-making approach. Dryden Press.