A Reflection on Asda's Organizational Theory and Research Practices

This report reflects on Asda's organizational theory and research practices, focusing on the company's efforts to improve product quality and customer satisfaction. The analysis highlights the use of surveys, questionnaires, and other research methods to gather data on customer preferences and market trends. The report discusses the importance of organizational research in identifying and addressing issues related to product quality and the competitive landscape. It emphasizes the use of both internal and external surveys to gather feedback from employees and customers. The reflection also touches upon the application of qualitative research approaches and various research techniques such as interviews, experiments and questionnaires. The report concludes that organizational research, particularly the use of surveys, is crucial for Asda in maintaining its competitive edge and improving its offerings. The report also explains how the organization is able to rectify their mistakes and tries their best to satisfy the consumers with their innovative and improved products.

ORGANISATIONAL
THEORY AND RESARCH

Table of Contents
PART 2............................................................................................................................................3
REFLECTION.............................................................................................................................3
CONCLUSION...............................................................................................................................6
REFERENCES................................................................................................................................1

PART 2
REFLECTION
Asda is a multinational organization in the retail although it has huge variety in its
product and service but still its quality is lacking behind. The product and service which Asda is
offering is not that much efficient as compared to its competitors that has created barriers of
achievement of goals. Asda is having a long-term goal to stand on the top in the retail market.
For this Asda should organize a research which will explain its show what offers and service the
company is offering to its customer with its rivals. The organizational research will help Asda to
minimize its organizational issue more effectively (Tong., Sengupta and Tanaka, 2020.).
Research will help Asda to resolve its issue as there are different type of research by which this
issue will be explored. Asda will organize its research will survey, questionnaires, interview and
many more. Asda have to resolve its problem of low quality of products so for this they have to
inspect its potential and new customer's in the market. The problem of low quality of its product
will resolve with the research which is conduct for Asda.
As per my point of view the surveys will be helpful in this research. Because Asda have
to find required quality in its product and services which will fully satisfy the customer's demand
as customers are more preferring those goods and services which have a premium quality in the
product. For this the company need to conduct a survey of market and customer's preference,
competitive and market stand. The survey will help to understand the market value of customers,
product and services qualities. With the help of market knowledge the Asda can change and
modify its product and service quality (Kovacic and et.al., 2017). The research is conduct on
qualitative approach as the area of Asda is wider and with the use of qualitative type the research
will complete in minimum time. The data which is collected with this approach is more effective
and reliable. Asda has used primary and secondary data in its research of organization.
Asda has been taken the survey to research its organization issue as it will definitely help
the organization to find buyers preferred quality in products and services. The company can also
use other research type like it can do experiment research to find the required quality by
customer. With experiment the Asda can launch the smilier product and check whether the
product is preferred by targeted customer's or not according to this they can make the plan to
launch that product in the wider market (Kasab and et.al., 2017). Asda can also use the

questionnaire research in which they can ask question to selective peoples in order to get a
relevant information regarding the research. The company can also use interview research to find
and resolve the issue of Asda. Interview will inspect and ask the pre-planned or modified
question to its people to get the knowledge of issue which will helpful to resolve it.
The research of survey is beneficial to Asda because it will help to increase the quality of
the product and help the company to make required action for the same. Survey in Asda is done
internally and externally. In internally the company conduct the survey of its employees and ask
them regarding the quality of their production and products. In externally Asda will ask and
inspect its market place with its potential customer's (Subramaniam and Iqbal, 2019). They will
give feedback and according to that the changes occurs in the Asda. Researcher will provide the
research data to the company so that they can make use of it and change the quality of products.
Asda will improve its quality of products and service so that the issue related to low quality will
minimize and Asda will get the benefits in competitive market.
ASDA is a British retailer chain which provide services such as food items, clothing, toys
and general items to their consumers. The internal capabilities of the organization shape the way
in which the company decision-making practices occurs. These internal capabilities support
development of new products, processes and entrance of new markets (Pencheva and et.al.,
2017). During their process the company follows various surveys and focus groups via online
questionnaire, personal interviews at their retail stores, phone interviews helps the organization
to improve the quality of their products in order to maintain effective position in the market
space in front of its competitors. With the help of survey technique the ASDA is able to know
that the complaints of customers has been raised for taking incorrect deductions from the
invoices for the consumers and requested lump sum amount to make up their profit margins.
Another review they received from their customers is that they are offering lower quality of food
products in the market space which also discourage the company that they are unable to meet the
customers expectations and unable to provide the best quality of products and services in the
market.
With the help of such kind of surveys, the organization is able to rectify their mistakes
and tries their best to satisfy the consumers with their innovative and improved products (Rahim
and et.al., 2018). With the means of survey technique the organization has been able to
understand that how innovation can contribute to an organization's competitive advantage as

innovative performances of each and every employee can lead to higher efficiency of the
organization as well as the satisfied consumers.
As per analysing the organization research I have understood that the individual build
organization structure, method, practise. The organizational research is a process which includes
all the methods of research and management studies. I found that the research cover qualitative
as well as quantitative. I have got that the organization theory and research involves process
analysis at individual, group basis. Organization research done to check and analysis all the
market condition so that company can launch new product for fulfilment of customer
requirements. (QADER and et.al., 2019). Thus, it leads to enhance in the market share as well as
increase profit of organization. I also understood that the organization theories and its research as
they provide attention for effects of social organization and it also aimed to evaluate the attitude,
beliefs of people in organization.
I got that the research methods is of different types that includes experiments as the
people who are included in the experiment might be asked to measure their abilities. These
abilities are inspected verbally or digitally then the outcomes from this were compared. As per
my knowledge the participant should not be anxious about their performance and continue in
their work. The people in the experiment are not been judged but the work performed should be
related and connected with performance and factors. The computer uses is in a way that it should
contain the previous knowledge. I understood that organization research include training
programme, social work and many more forms of inter reaction.
The operation research is also done through survey as with the survey the operation
research is performed effectively (QADER and et.al., 2019). The survey is organized by the
organization to collect the required information with the questionnaires and other techniques of
survey. As per my understanding the survey research will get a qualitative approach and it will
help the organization to get required details. The other type of business research which I
understood is interview. The interview is carried out in individual person that is face to face or
with advance technology like with the computer or with telephones. The interview are held at
home or at a neutral place. I found in this study that the interview makes the decision for inviting
the scholar to conduct interview as the interview must held at that place where the individual is
comfortable. I have learned interview can be formal or informal approach or interview can held

in free way to speak on a particular issue or questioning pre-planned question. The researcher
will check the list to record the answer by particular person.
CONCLUSION
For this study it can be concluded that the Asda is a multinational organization and
having a large share in the market. With the good reputation the company have issue of low
product quality by which the profitability of Asda is lacking behind. For this issue the company
is using the organization research to find the key issue in this and then try to resolve it. The
Survey research is used by the Asda as it is more suitable according to the situation of company.
Asda have to inspect the market and its rivals product quality and as per it they will make
changes which are needed. In this study it also reflected that organization research is done on
individual and group basis. There are different method of research but the survey is very efficient
method to do research.

REFERENCES
Books and journals
Tong, H., Sengupta, S. and Tanaka, H., 2020. Emergent solidity of amorphous materials as a
consequence of mechanical self-organisation. Nature communications. 11(1). pp.1-
10.
Kovacic, A. and et.al., 2017. Mobbing in a non-profit organisation. Organizacija. 50(2). pp.178-
186.
Nasab, S. S. and et.al., 2017. Critical success factors for business intelligence system
implementation in public sector organisation. International Journal of Information
Systems and Change Management. 9(1). pp.22-43.
Subramaniam, K. and Iqbal, N. V., 2019. A review of significant researches on prediction of
preterm birth using uterine electromyogram signal. Future Generation Computer
Systems. 98. pp.135-143.
Pencheva, V. and et.al., 2017. Organisation of the work on collecting routes in postal activity
through an automated system for collection of information. Transport problems. 12.
Rahim, A. R. A. and et.al., 2018. Organisation restructuring: The influence of interpersonal
conflict, anomie, and trust in management on counterproductive work
behaviour. International Journal of Management and Sustainability. 7(2). pp.83-92.
QADER, İ. N. and et.al., 2019. A review of smart materials: researches and applications. El-
Cezeri Journal of Science and Engineering. 6(3). pp.755-788.
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