ASDA Case Study: Global Pandemic and Digital Workplace Transformation

This report investigates the impact of the global pandemic on accelerating digital workplace transformation, focusing on ASDA as a case study. It explores the major dimensions of digital workplace transformation, including human resources, employee engagement, project management, and information access. The study identifies advantages such as improved productivity, reduced operational costs, increased flexibility, and enhanced communication. It also addresses the challenges faced by ASDA, such as employee resistance and data security concerns. The research further examines the digital strategies adopted by ASDA, including remote working and the implementation of online applications and software, to maintain business functions during the pandemic. The research employs a positivism philosophy and a deductive approach, utilizing quantitative research methods to analyze data gathered through questionnaires. Ultimately, the report aims to provide a detailed understanding of how the pandemic necessitated and shaped digital workplace transformation strategies at ASDA, contributing to both personal and professional insights for the researcher.

Research Project
(Impact of the global pandemic on
accelerating digital workplace
transformation)
1

Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................4
Overview of the topic and organisation.......................................................................................4
Research aim and objective.........................................................................................................4
Research question........................................................................................................................5
Research rational.........................................................................................................................5
CHAPTER TWO: LITERATURE REVIEW..................................................................................6
Introduction to literature review..................................................................................................6
What are the major dimensions of digital workplace transformation?........................................6
Identify the advantages of using digital workplace transformation during global pandemic
COVID-19?..................................................................................................................................7
Discuss the challenges of digital workplace transformation faced by ASDA during executing
business functions at the time of pandemic COVID-19?............................................................7
Explain the digital strategy that is adopted by ASDA in undertaking business functions at the
time of global pandemic COVID-19?..........................................................................................8
Conclusion of literature review...................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
CHAPTER FOUR: DATA FINDING AND ANALYSING.........................................................11
Data presentation and interpretation..........................................................................................11
CHAPTER FIVE: CONCLUSION AND RECOMMENDATION..............................................17
REFLECTION...............................................................................................................................17
ALTERNATIVE RESEARCH METHODOLOGY......................................................................18
REFERENCES..............................................................................................................................19
APPENDIX 1.................................................................................................................................20
Research proposal and ethical form...........................................................................................20
APPENDIX 2.................................................................................................................................34
Questionnaire.............................................................................................................................34
APPENDIX 3.................................................................................................................................36
Completed questionnaire...........................................................................................................36
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CHAPTER ONE: INTRODUCTION
Overview of the topic and organisation
Digital workplace transformation is the concept of acquiring various technology and
network within the workplace to create a flexible working environment for the organisation. It is
the process of aligning technology with worker and work in order to improve the organisational
performance. At the time of global pandemic it becomes necessary for the organisation to
implement the strategy of digital workplace transformation in edict to recover the overall
performance of the organisation. Many organisations are shifting their focus on adopting the
business strategy of digital workplace transformation in order to operate their business function
in proper manner during Covid 19 pandemic (Selimović, Pilav-Velić and Krndžija, 2021). The
global crisis forces the organisation to rethink a workplace were all work are being aligned with
the digital technology and networks so that remote working can become possible and employee
can work in productive manner. millions of the company at that time transformed their working
space into digitalisation. This helps them to gain advantage and reduce the stress among the
employee. It also helps the organisation in increasing their agility towards their work and job
(Gabryelczyk, 2020).
For conducting the investigation, the chosen company is Asda. Asda is one of the biggest
British supermarket store. The founder of the brand is Peter and Fred Asquith and Sir Noel
Stockdale and they founded the store in 1949. Headquarter of Asda is located in Leeds, United
Kingdom. The product in which they deal are Grocery, General Merchandise, Financial service
and the service they provide are Asda mobile, Asda money, George and Asda living.
Research aim and objective
Aim:
To analyse the impact of global pandemic on stimulation of digital workplace transformation. A
study on ASDA
Objectives:
 To examine the major dimensions of digital workplace transformation.
 To discern the advantages of using digital workplace transformation during global
pandemic COVID-19.
3

 To inspect the challenges of digital workplace transformation faced by ASDA during
executing business functions at the time of pandemic COVID-19.
 To investigate how digital strategies supported ASDA in undertaking business functions
at the time of global pandemic COVID-19.
Research question
 What are the major dimensions of digital workplace transformation?
 Identify the advantages of using digital workplace transformation during global pandemic
COVID-19?
 Discuss the challenges of digital workplace transformation faced by ASDA during
executing business functions at the time of pandemic COVID-19?
 Explain the digital strategy that is adopted by ASDA in undertaking business functions at
the time of global pandemic COVID-19?
Research rational
The major rational behind conducting the above investigation is to gain detailed
understanding on the topic digital workplace transformation. This research helps in increasing
knowledge related to various dimension of workplace transformation and the advantage gain by
using digital workplace in their organisation. The current research will highlight the challenges
company faces due to absence of digital workplace with their business and also highlight the
various digital workplace transformation strategies used in improving the business function
(McCarthy, Sammon, and Alhassan, 2021). The present research has great interest for me as it
assists in achieving dual perspective which are personal and professional. In respect to the
professional objective, the current research would build various skills in me such as
communication skill, research skill, data analytics skill, problem solving skill and many more.
Theses all skill will aid in completing the investigation in scientific manner. As well as I would
also learn various tool and method which is used in research so that it can be done in systematic
manner. On the other hand, with respect to professional skill, the research will help in identifying
various job available in organisation so that I can develop my professional career. The workplace
transformations strategies will also help me in using these methods when I will be working as a
manger and improve the business function (Rinker and et. al, 2021).
4

CHAPTER TWO: LITERATURE REVIEW
Introduction to literature review
It is the second chapter in the investigation which act as an important part in the
dissertation. In this section previous data about the topic is used in order to gain detailed
understanding on the topic. Researcher use this part to address their research question and attain
their objective in sound proof manner. The past published data is obtained by numerous
secondary sources such as files, journal, article, online site and many more. This section also aids
the researcher to identify the gap between research.
What are the major dimensions of digital workplace transformation?
In the view of Mancl and Fraser (2020), digital workplace transformation is the business
strategy which change the working space of the organisation by adopting various technology and
network. There are various dimensions of workplace transformation which are discussed below:
Human resource: The first dimension of workplace transformation is human resource.
Workplace transformation helps the human resource department to manage their human assets by
aligning them with technology and network so that they can operate maintain them in effective
and efficient manner.
Employee: Another key drive of digital workplace transformation is combining the work
of employee with technology so that they can work in productive manner. with digital
transformation employee can perform their work remotely which helps then to manage their
personal and professional life in effective manner (Pan and Zhang, 2020).
Project management: Another significant dimension of workplace transformation is
project management. With the help of digital technology and network wider project can be
managed in successful manner. They also help in dividing the project into various task so that
duplication of work can be removed as well as project can be completed in effective manner.
Relevant information: With the help of technology and network company can extract
useful and relevant information whenever they want which aid them to make accurate decision at
the time of urgency.
5

Identify the advantages of using digital workplace transformation during global pandemic
COVID-19?
According to the opinion of Trenerry and et. al (2021), digital workplace transformation
has provided various benefit to the company at the time of global pandemic. At the time of
pandemic it becomes necessary for the organisation to rethink the working space which is
digitalised. Some of the advantage that is acquired during pandemic are as follow:
Improve productivity and efficiency: With the aid of digital workplace transformation it
helps the organisation in improving the Organisational productivity and efficiency. Through this
work has becoming easier and also help in collaborating various job with one another, which
helps the employee to perform their work in real time. It also increased the productivity level as
they work are align with technology which make easier for them to do their function.
Reduce operational cost: Another advantage that is acquired by workplace transformation
is reducing the operational cost of the company. At the time of pandemic company has adopted
the virtual meeting mode which helps them to reduce their traveling cost. Interview are also
conducted using online application which also save their unnecessary expenses which were
incurred at the time of traditional mode (Phillips, 2020).
Some another benefit that is gained by the organisation with digital workplace transformation are
increased flexibility, enhanced communication system, improved employee satisfaction,
reducing human errors and many more.
Discuss the challenges of digital workplace transformation faced by ASDA during executing
business functions at the time of pandemic COVID-19?
As per the view of Fletcher and Griffiths (2020), Challenges are the part of the company
and organisation need to face them but all these impact the business function at some point of
time. During the time of Covid 19 Asda also faces challenges while implementing the strategy of
digital workplace transformation within their space. The foremost issue that Asda face is
resistance by the employee, as workers are so calm by the old-style way of working that they do
not want to acquire modern way. This resistance by employee is the major problem that they
face. Another challenges are securing the data and application. As all the work are aligning with
the technology the main fear of Asda is of protection. Data security is the major problem and
challenge they face (Gavrila and Ancill, 2021).
6

Explain the digital strategy that is adopted by ASDA in undertaking business functions at the
time of global pandemic COVID-19?
According to the view of Grimm (2021), Asda has adopted various digital strategies at the
time of Covid 19 pandemic in order to operate their business function in smooth manner. some
of the measure that they used are:
Remote working: The first strategy that they used is providing remote working to their
employee so that they can minimise the risk of fear among them as well as operate their function
while sitting home. This strategy helps them to continue their work and increase productivity
(Rospigliosi, 2020).
Online application and software: Another strategy that is used by Asda is adopting
online software and application so that they can track the performance of their employee as well
as can operate their business at the time of pandemic. The use of application and software also
improve their communication which also aid in making proper decision for the company (Marx
and Padmanabhan, 2020).
Conclusion of literature review
From the above literature review it is being conclude that at the time of Covid 19 it become
very necessary for the companies to adopt the strategy of digital workplace transformation. This
helped them to gain competitive advantage and also help to operate their business function in
smooth manner. With the adopting of technology and software company manage their operation
by aligning work and workers with the technology.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is the third chapter in the discretion which extract valuable
information in order to attain aim and objectives in valid manner. It refers as the systematic
procedure to recognise, examine and infer information (Sileyew, 2019). Research methodology
helps in accumulating accurate data as per the chosen topic so that rationality and consistency
can be maintained. Research methodology is additional separated into various parts which is
explained below:
Research philosophy: Positivism and interpretivism are the two research philosophy.
Positivism philosophy understand the society with objective information and interpretivism
philosophy understand with subjective data. In the current investigation, researcher has selected
positivism philosophy. The main advantage is it will gather and analyse quantitative information
which in other hand used to distinguish the existing trend and pattern in the social world.
Research approach: Research approach can be referred as the plan to test the hypothesis
and theories to attain objective. Deductive and inductive are the two research approach. In the
current investigation, deductive approach is used. Using this approach help in testing the existing
hypothesis so that decision can be made whether the hypothesis should be rejected or accepted
(Ratnam, 2019).
Research choice: There are two types of research choices which are quantitative and
qualitative. In existing research, researcher has used quantitative research method. The main
motive for this is it helps in gathering and analysing mathematical information. Collecting this
information requires less time as well as one of the cost effective method.
Research strategy: Some of the strategy which is used to gathered data about the thought
and idea of the investigator are survey, experimental research, case study, action research and
many more. As per the study, survey research strategy is selected to gather large volume of
quantitative information. Using survey mass population can be covered in cost effective manner.
Time horizon: It is the time framework which tells about the point of time to gather and
analysing information. Time horizon are divided into two parts which are cross sectional and
longitudinal. As per the chosen topic, cross sectional time horizon is chosen to gather data in
short span of time. It will also collect data in just one go so that accurate data can be gathered
(Fidahic and et. al, 2020).
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Data collection: Data collection method are primary and secondary data collection. In the
current investigation, both primary and secondary data us collected. Primary data gathers fresh
information whereas secondary data collect second hand information. The instrument to obtained
prime data is questionnaire and for secondary data it is books, online site and many more.
Data analysis: Two types of data analysis method are there which are Frequency
distribution and thematic. As per the chosen topic, frequency distribution method to review and
calculate quantitative information. This method helps in obtained result in the form of table,
charts and graphs (VanKooten, 2019).
Sampling: Sampling is the method of taking sample from the society/. There are two
sampling method which are probability and non-probability sampling. In the present
investigation, probability sampling has chosen and in that random sampling method is used to
take out participants in equal and fair manner. This technique will help in providing equal
chance to the respondent to get selected. The sample size is 30 employees from the company
ASDA.
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CHAPTER FOUR: DATA FINDING AND ANALYSING
Data presentation and interpretation
Q1) As per your opinion, is digital workplace transformation is an
important part for the organisation in current era?
FREQUENCY
a) Yes 26
b) No 4
Interpretation: Frome the above table and graph it is analysed that out of 30 employees 20
answer yes that digital workplace transformation is an important part in current era were
competition is high and to gain advantage various it is necessary to go digitalise. Rest 4 is of the
view that it is not at all important in the current era to adopt digitalisation as it change the whole
business functioning.
Q2) As per your perspective, digital workplace transformation
facilitates employees to work in more flexible and smooth manner?
FREQUENCY
a) Yes 25
b) No 4
c) Maybe 1
10

Interpretation: From the above gathered data it is being interpreted that majority of respondent
ha answer that yes digital workplace transformation helps the employee to execute their work in
flexible and smooth manner. Through digital technology the jobs of the workers are aligned with
the technology so that their workload can be reduced. 4 is of the view that digital workplace
transformation does not help the employee as it creates more pressure to learn more
technological skill among them. Rest 1 say maybe it impact the employee work.
Q3) As per your knowledge, does digital workplace transformation aid
the Asda in performing their business operation during the time of
Covid 19?
FREQUENCY
d) Yes 24
e) No 4
f) Maybe 2
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Interpretation: From the above data it is being discussed that approx. 80 percent of the employee
says that Asda gets an advantage while implementing the strategy of digital workplace
transformation in their working place at the time of Covid 19. 13 percent employee answer that
thy did not get an advantage in performing business operation and the remaining 7 percent
answer maybe.
Q4) What is the major dimension of workplace transformation which
helps in performing business activity in flexible manner?
FREQUENCY
a) Human resource 6
b) Project management 4
c) Collaboration and connection 11
d) Relevant information 9
12

Interpretation: With the accumulated piece of information majority of respondent that are 11
answer that the major dimension of digital workplace is collaboration and communication as
they aligned various work with the technology which make interaction easier. 9 answer that it
helps in sharing relevant information which helps the mangers to take decision in appropriate
manner. 6 is of the view that the major dimension is human resource and the rest 4 is of the view
that it aids in managing big project by dividing them in task.
Q5) As per your experience, what is the major advantage received by
Asda while using the business strategy of workplace transformations at
the time of pandemic?
FREQUENCY
a) Reduce operational cost 8
b) Improve productivity and efficiency 7
c) Improve communication system 5
d) Increased flexibility 10
13

Interpretation: By the assemble piece of data through questionnaire out of 30 employees, 10
answer that the major benefit acquired by Asda by digital workplace transformation is flexibility.
At the time of Covid through digital technology employee can do their work remotely as per
their convenience. Some other advantage that they acquired are reduction in operational cost,
improve productive and efficiency of employee and better communication channel.
Q6) As per your analysis, does Asda face consequences in the absence
of digital workplace transformation within the organisation in recent
dynamic surrounding?
FREQUENCY
a) Yes 22
b) No 5
c) Can’t say 3
14

Interpretation: With the assemble data from primary source it is concluded that about 22
respondents out of 30 employee answer yes that in the absence of digital workplace
transformation Asda face consequences which impact their performance and productivity. 5
answer no that no consequences will be faced by the company. 3 is of the view they Can’t say
whether it affect the company or not.
Q7) What is the major consequences that Asda faces in the absence of
digital workplace transformation?
FREQUENCY
a) Lack of competitive advantage 9
b) Low employee satisfaction 6
c) Low productivity 7
d) Ineffective decision making process 8
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Interpretation: From the above table and charts it is summarised that the major consequences
that will be face by the Asda in absence of workplace transformation is Lack of competitive
advantage that is very necessary in the recent time. Strong competitive edge helps the retailers to
fight with them in effective way. 8 says that ineffectiveness of decision making was the
consequences that Asda face which impact their organisation, 7 feels that low productivity will
be the major problem and rest 6 is of the low employee satisfaction might see within the
workforce.
Q8) As per your knowledge, what is the challenges Asda face while
transforming the workplace into digital workplace during Covid 19?
FREQUENCY
a) Employee resistance to change 10
b) Data and information security 7
c) Understanding complex software and application 5
d) Lack of IT skills 8
16

Interpretation: From the gathered data through primary source it is interpreted that the major
problem that is faced by Asda is employee resistance to change because most of the staff are
comfortable with traditional way of working they do not want to adopt modern technology at the
time of pandemic were they are already in stress. Out of 30 employees 10 voted for employee
resistance to adopt change.
Q9) As per your perspective, what is the most attractive digital
transformation strategy used by Asda to undertake their business
function at Covid 19?
FREQUENCY
a) Remote working 11
b) Online recruitment and selection 5
c) Training and development of employee 8
d) Adopting various online payment mode 6
17

Interpretation with the assemble piece of information, out of 30 employee of Asda 11 is of the
view that according to their knowledge most attractive strategy that brand adopted at the time of
pandemic is remote working. Which helps the workforce to conduct their work in more effective
and efficient manner.
Q10) As per your knowledge, the digital transformation strategy that
Asda acquired helps them at the time of Covid 19?
FREQUENCY
a) Yes 26
b) No 2
c) Maybe 2
18

Interpretation: Out of the gathered information from employee 26 is of the view that digital
transformation strategy helps the Asda to overcome from all the challenges which were faced by
them at the time of pandemic. 2 says that it maybe or maybe not help the company. Rest 2
answer that it does not help the organisation in any manner.
Q11) Do you agree; remote working help the employee at the time of
Covid 19 to maintain the work life balance in proper way?
FREQUENCY
a) Strongly agree 25
b) Neutral 3
c) Strongly disagree 2
19

Interpretation: With the assemble information it is analysed that out of 30 employee of Asda 25
is strongly agree that remote working at the time of pandemic helps the staff to manage their
personal and professional life in better manner. it helps them to execute their job as well as give
time to their family at the time when they needed. 3 employees are neutral in their answer and
remaining 2 are disagree with the remote working concept as it creates stress in them.
Q12) As per your knowledge, what skill and strength is developed in
you after the implication of digital workplace transformation within
organisation?
FREQUENCY
a) Technological skill 12
b) Remote working skill 5
c) Analytical skill 8
d) Communication Skill 5
20

Interpretation: As per the collected information it is analysed that 12 respondent says that
workplace transformation has helped them in enhancing their technological skill which helps
them to work in more digital manner. 8 answer that it increases their analytical skill in them
which aids in evaluating the situation and solving problem in much good manner. Remaining of
the employee feel that communication skill or remote working skill among them is enhanced.
Q13) As per your perspective, what is the overall impact of digital
workplace transformation on the organisational performance of Asda?
FREQUENCY
a) Positive impact 28
b) Negative impact 2
21

Interpretation: With the extracted data it is analysed that 28 employee see positive impact were
seen in the organisational performance of the Asda with the adoption of digital workplace
transformation in their company. Rest 2 say it creates negative impact because employee is more
comfortable with existing way of working.
Q14) What are some suggestion that could be used by Asda to
overcome the impact of Covid 19 and implement digital strategy in
significant manner?
FREQUENCY
a) Be open to change 8
b) Think forward 6
c) Empowering employee in better manner 5
d) Going socially 11
22

Interpretation: From the analysed information in the investigation it is suggested that 11
employees is of the view that they should adopt the strategy of going socially were marketing of
their product and service is done of various social media site. 8 answer that be open to change
must be adopted by the employee so that they can work in dynamic environment. 6 participants
answer that think forward so that many digital technologies can be acquired in their operation.
Rest 5 is of the view that empowering employee in better manner was the way they need to be
suggested.
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CHAPTER FIVE: CONCLUSION AND RECOMMENDATON
Conclusion
From the collected data I the investigation it is being concluded that in recent era
digitalisation is one of the important aspect for the organisation. Digital workplace
transformation has helped the company to operate their business operation in smooth manner at
the time of Covid 19. It is also being concluded that there are various dimensions of workplace
transformation which change the overall business functioning in better manner. With the
implementation of digital workplace transformation company has gained various advantage
which are high flexibility, increased agility, improve organisational performance and many more.
Thus, it is very important for the company to shift their focus of digital workplace transformation
in order to gain competitive advantage.
Recommendation
With the accumulated data in the current research it is suggested to transfer the business
environment into digital workplace. in the current era were business world is dynamic and to
gain advantage they should adopt various technology and network in their business operation so
that they can improve their functioning. There are various digital strategies that should be used
by the organisation some of them are remote working, adoption of various online payment mode,
providing training to their employee so that they can develop digital and technological skill in
them and many other.
REFLECTION
The current investigation is based on digital workplace transformation and its impact of
business performance at the time of Covid 19 pandemic. The present research has helped me to
increase knowledge towards the topic in boarder manner. With the help of investigation, the
various research methodology component has helped me to identify strength and weakness in
me. The positivism philosophy has helped me to know the social world in objective manner so
that I can develop my understanding to know the society in quantitative manner. Deductive
approach has helped me in testing the hypothesis with the help of numerical information but
there is one disadvantage of this as it does not help me in developing skill to formulate theories
and hypothesis. The research methodology section has aids me to know the importance of
gathering and analysing of data in attating aim and objective in valid manner. with the help of
24

various data collection technique, I get to know the various sources to gather data but in the
current investigation is only use one source so the understanding about other data mode cannot
be gained.
ALTERNATIVE RESEARCH METHODOLOGY
Within this research quantitative research method is used but for future purpose researcher
can use qualitative research methodology as the alternative research to conduct the investigation
in deeper manner. with the help of this methodology researcher can conduct the investigation in
depth manner which helps in attaining aim in accurate and appropriate manner. The dat which is
collected using this will be in the form of words and sentence.
25

REFERENCES
Books and journal
Fidahic, M., and et. al, 2020. Research methodology and characteristics of journal articles with
original data, preprint articles and registered clinical trial protocols about COVID-
19. BMC medical research methodology. 20(1). pp.1-9.
Fletcher, G. and Griffiths, M., 2020. Digital transformation during a lockdown. International
Journal of Information Management. 55. p.102185.
Gabryelczyk, R., 2020. Has COVID-19 accelerated digital transformation? Initial lessons learned
for public administrations. Information Systems Management/ 37(4)/ pp.303-309.
Gavrila, S.G. and Ancillo, A.D.L., 2021. Entrepreneurship, innovation, digitization and digital
transformation toward a sustainable growth within the pandemic
environment. International Journal of Entrepreneurial Behavior & Research.
Grimm, J., 2021. Securing the remote workforce in the new normal. Computer Fraud &
Security. 2021(2). pp.8-11.
Mancl, D. and Fraser, S.D., 2020, June. COVID-19’s influence on the future of agile.
In International Conference on Agile Software Development (pp. 309-316). Springer,
Cham.
Marx, E.W. and Padmanabhan, P., 2020. Healthcare digital transformation: How consumerism,
Technology and pandemic are accelerating the future. Productivity Press.
McCarthy, P., Sammon, D. and Alhassan, I., 2021. Digital Transformation Leadership
Characteristics: a Literature Analysis. Journal of Decision Systems/ pp.1-31.
Pan, S.L. and Zhang, S., 2020. From fighting COVID-19 pandemic to tackling sustainable
development goals: An opportunity for responsible information systems
research. International Journal of Information Management. 55. p.102196.
Phillips, S., 2020. Working through the pandemic: Accelerating the transition to remote
working. Business Information Review. 37(3). pp.129-134.
Ratnam, C., 2019. Listening to difficult stories: Listening as a research methodology. Emotion,
Space and Society. 31. pp.18-25.
Rinker, M., and et. al, 2021. Industry 4.0 digital transformation conference: Has the pandemic
accelerated digital transformation?. Journal of Advanced Manufacturing and
Processing. 3(1).
Rospigliosi, P.A., 2020. How the coronavirus pandemic may be the discontinuity which makes
the difference in the digital transformation of teaching and learning. Interactive Learning
Environments. 28(4). pp.383-384.
Selimović, J., Pilav-Velić, A. and Krndžija, L., 2021. Digital workplace transformation in the
financial service sector: Investigating the relationship between employees' expectations
and intentions. Technology in Society/ 66. p.101640.
Sileyew, K.J., 2019. Research design and methodology. In Cyberspace (pp. 1-12). Rijeka:
IntechOpen.
Trenerry, B., and et. al, 2021. Preparing workplaces for digital transformation: an integrative
review and framework of multi-level factors. Frontiers in psychology. 12. p.822.
VanKooten, C., 2019. A research methodology of interdependence through video as
method. Computers and Composition. 54. p.102514.
26

APPENDIX 1
Research proposal and ethical form
PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title To analyse the impact of global pandemic on stimulation of digital
workplace transformation in UK retail industry.
Section One: Title, aims, objectives
INTRODUCTION
With the change in business working all the activities are turning into digital, to cope up with the
environmental concept it is becoming important for the organisation to turn their workplace into more
digital. Digital workplace can be defined as a concept where business uses advanced digital technology or
networks so that they can improve their business operation and can achieve their goals and objective in
more smother manner. Companies are turning their whole areas of operation into digital technology so that
they can deliver more values to their different stakeholders (Selimović, Pilav-Velić and Krndžija, 2021).
To know that impact of digital transformation at workplace the chosen company would be ASDA. It is a
British super market store in United Kingdom. The retail supermarket chain was started in 1949. The
founder of the ASDA is Peter and Fred Asquith and Sir Noel Stockdale. It’s headquarter is in Leeds, UK.
The companies deal in variety of products like grocery, general merchandise, financial services.
Title:
27

The impact of global pandemic on accelerating digital workplace transformation.
Aim:
To analyse the impact of global pandemic on stimulation of digital workplace transformation. A
study on ASDA
Objectives:
 To examine the major dimensions of digital workplace transformation.
 To discern the advantages of using digital workplace transformation during global pandemic
COVID-19.
 To inspect the challenges of digital workplace transformation faced by ASDA during executing
business functions at the time of pandemic COVID-19.
 To investigate how digital strategies supported ASDA in undertaking business functions at the time
of global pandemic COVID-19.
Research question:
1. What are the major dimensions of digital workplace transformation?
2. Identify the advantages of using digital workplace transformation during global pandemic COVID-
19?
3. Discuss the challenges of digital workplace transformation faced by ASDA during executing
business functions at the time of pandemic COVID-19?
4. Explain the digital strategy that is adopted by ASDA in undertaking business functions at the time
of global pandemic COVID-19?
Section Two: Reasons for choosing this project
The main aim behind conducting this investigation is to identify the impact of global pandemic on
stimulation of digital workplace transformation within the retail sector of United Kingdom. This
investigation is important for various stakeholders like employee, investors, customers, mangers and
scholar. This will help them to know about various investigations that can be earned when there is an
transformation made within the workspace into digital networks. This will also assist in identify the
28

different role played by the organisation when they are adopting digital workplace (Meske, 2019).
Section Three: Precedents and sources
What are the major dimensions of digital workplace transformation?
According to Ifenthaler and Egloffstein (2020), there are various dimension of digital workplace
transformation which is got affected. Digital transformation means adopting advanced technological
devices into the workspace so that work can be done in smooth manner. The major dimensions are
connection and collaboration, automations, information, employee and many more.
Identify the advantages of using digital workplace transformation during global pandemic COVID-19?
As per the view of Hicks (2019), there are different benefits of using digital workplace
transformation at the time of global pandemic. The first advantage that they get is safe and secure
environment. As the work is done remotely which helps them to conduct operation and increase their
productivity while sitting home. The benefit that they get is flexible working hour. In fact the operational
cost is also low at this time which helps them to save their capital.
Discuss the challenges of digital workplace transformation faced by ASDA during executing business
functions at the time of pandemic COVID-19?
According to Hamburg (2019), there are various challenges of digital workplace transformation
faced by ASDA during executing business functions at the time of pandemic COVID-19. The foremost
problem that is encounter by them is deciding the right tools and apps for their operation for which they
need to hire expert. The other major challenge that is encounter by them is security of their data.
Explain the digital strategy that is adopted by ASDA in undertaking business functions at the time of
global pandemic COVID-19
As per the view of Kraus and et. al (2021), at the time of Covid 19 where all the activities are done
remotely at that time ASDA need to design various digital strategy so that they can operate effectively.
The strategy that is adopted by them is Cost efficiency strategy. In this they converted most of their
departments or areas into digitally so that remote working can be possible for those who are working from
29

somewhere else.
Section Four: Activities and timescales
Activities to be carried out during the project
How long this will take?
30

Section Five: Research methodology
Research methodology can be defined as Systematic process which is used by researcher in identifying,
analysing and evaluating the collected information (Snyder, 2019). There are various steps involved in
research methodology that is been discussed below:
Research philosophy: This is of two kind Positivism and Interpretivism. As per the current research topic
positivism would be selected because it will help the investigator to obtained quantitative information in
the form of figures.
31

Research approach: Approaches of the research are inductive and deductive. In the current investigation,
researcher would select deductive approach. The reason for selecting is it helps in testing quantitative
information so that existing theories can be evaluated in appropriate manner (Kumar, 2018).
Research choice: They are classified into two groups that is quantitative and qualitative. As per the
present topic selected quantitative choice would be chosen by examiner because they want information in
factual form such as numbers, figures and values.
Research strategy: Survey, experiment, action research, case study, literature review and many others are
some kinds of research strategy. In the present investigation survey would be selected as a strategy
because it will help in gathering information from wider section (Novikov and Novikov, 2019).
Time horizon: Cross-sectional and longitudinal are the two types of time framework which helps in
knowing the time to collect data. As per the study, cross-sectional would be selected by beneficiary
because it will help in gathering information in single time.
Data collection: There are two sources from gathering data which are primary and secondary. As per
research primary information will be obtained, questionnaire will be applied by researcher (Bairagi and
Munot, 2019).
Sampling: There are two techniques of sampling such as probability and non-probability. In this present
research probability will be selected because it helps in selecting respondents in fair and equal manner.
The sample size is 30 employees of ASDA (Ledford and Gast, 2018).
Milestone one:
Milestone one target date (set by tutor):
Milestone two:
Milestone two target date (set by tutor):
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification
32

and is appropriate.
Agreed by:
Tutor name: Date:
33

References
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Hamburg, I., 2019. Implementation of a digital workplace strategy to drive behavior change and
improve competencies. Strategy and Behaviors in the Digital Economy.
Hicks, M., 2019. Why the urgency of digital transformation is hurting the digital
workplace. Strategic HR Review.
Ifenthaler, D. and Egloffstein, M., 2020. Development and implementation of a maturity model
of digital transformation. TechTrends. 64(2). pp.302-309.
Kraus, S.,and et. al, 2021. Digital transformation in healthcare: Analyzing the current state-of-
research. Journal of Business Research. 123. pp.557-567.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Ledford, J.R. and Gast, D.L. eds., 2018. Single case research methodology. New York, NY:
Routledge.
Meske, C., 2019. Digital workplace transformation–on the role of self-determination in the
context of transforming work environments.
Novikov, A.M. and Novikov, D.A., 2019. Research methodology: From philosophy of science to
research design. CRC Press.
Selimović, J., Pilav-Velić, A. and Krndžija, L., 2021. Digital workplace transformation in the
financial service sector: Investigating the relationship between employees' expectations
and intentions. Technology in Society. 66. p.101640.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
34

Appendix
RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use of
data, collected from human participants, may be required to gain ethical approval before
commencing their research.
Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with your
Unit Tutor. Please complete this form in good time before your research project is due to
commence.
Section One: Basic details
Student Name
ID Number
Centre Name
Project Title To analyse the impact of global pandemic on stimulation of digital
workplace transformation. A study on ASDA
Section Two: Project summary
Please select all research methods that you plan to use as part of your project:
Interviews
Questionnaires ✓
Observations
Use of Personal Records
35

Data Analysis ✓
Action Research
Focus Groups
Other (please specify Secondary research
Section Three: Participants
Yes No
Will your research involve human participants? yes
Ages
12–16
Young
people
aged
17–18
Adults
Who are the participants? Tick all that apply Adult
How will participants be recruited (identified and approached)?
Answer: By using probability sampling, 30 employees of ASDA will be selected
randomly.
Describe the process you will use to inform participants about what you are doing:
Answer: E-mail and questionnaire will use to inform participants regarding the
work.
36

How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
Answer: By providing accurate information regarding the research to the
participants, informed consent will be obtained from the respondents.
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
yes
If No, please explain why below and ensure that you cover any ethical issues
arising from this:
Answer:
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
yes
Studies involving observation Yes No
Confirm whether participants will be asked for their informed
consent to be approved.
yes
37

Yes No
Will you debrief participants at the end of their participation?
(e.g. give them a brief explanation of the study)
yes
Yes No
Will participants be given information about the findings of
your study? (This could be a summary of your findings generally)
yes
Section Four: Data storage and security
Yes No
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
yes
Who will have access to the data and personal information?
Answer: myself Supervisor
During the research
Where will the data be stored?
Answer:
In My computer
Yes No
Will mobile devices, such as USB storage and laptops, be used? no
If yes, please provide further details:
38

Answer:
After the research
Where will the data be stored?
Answer:
On USB
How long will the data and records be kept, and in what format?
Answer:
Until I don’t need them anymore.
Yes No
Will the data be kept for use by other researchers? no
If yes, please provide further details:
Answer:
Section Five: Ethical issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as
a result of
your research. Please consider/address all issues that may apply. Ethical concerns may
include, but
are not limited to the following:
39

 informed consent
 potentially vulnerable participants
 sensitive topics
 risks to participants and/or researchers
 confidentiality/anonymity
 disclosures/limits to confidentiality
 data storage and security, both during and after the research (including transfer,
sharing,
 encryption, protection)
 reporting
 dissemination and use of your findings.
Section Six: Declaration
Yes No
I have read, understood and will abide by the [insert name of
college/centre] Research Ethics Policy
yes
Yes No
I have discussed the ethical issues relating to my research with
my tutor
yes
I confirm that, to the best of my knowledge, the above information is correct and that
this is a full description of the ethical issues that may arise in the course of my/our
research.
Student Name: Florin Popescu Date 13/12/2021
40

APPENDIX 2
Questionnaire
Q1) As per your opinion, is digital workplace transformation is an important part for the
organisation in current era?
a) Yes
b) No
Q2) As per your knowledge digital workplace transformation facilitates employees to work in
more flexible and smooth manner?
a) Yes
b) No
c) Maybe
Q3) As per your knowledge, does digital workplace transformation aid the Asda in performing
their business operation during the time of Covid 19?
a) Yes
b) No
c) Maybe
Q4) What is the major dimension of workplace transformation which helps in performing
business activity in flexible manner?
a) Human resource
b) Project management
c) Collaboration and connection
d) Relevant information
Q5) As per your experience, what is the major advantage received by Asda while using the
business strategy of workplace transformations at the time of pandemic?
a) Reduce operational cost
b) Improve productivity and efficiency
c) Improve communication system
d) Increased flexibility
Q6) As per your knowledge, what is the challenges Asda face while transforming the workplace
into digital workplace during Covid 19?
41

a) Employee resistance to change
b) Data and information security
c) Understanding complex software and application
d) Lack of IT skills
Q7) As per your analysis, does Asda face consequences in the absence of digital workplace
transformation within the organisation in recent dynamic surrounding?
a) Yes
b) No
c) Can’t say
Q8) What is the major consequences that Asda faces in the absence of digital workplace
transformation?
a) Lack of competitive advantage
b) Low employee satisfaction
c) Low productivity
d) Ineffective decision making process
Q9) As per your perspective, what is the most attractive digital transformation strategy used by
Asda to undertake their business function at Covid 19?
a) Remote working
b) Online recruitment and selection
c) Training and development of employee
d) Adopting various online payment mode
Q10) As per your knowledge, the digital transformation strategy that Asda acquired helps them
at the time of Covid 19?
a) Yes
b) No
c) Maybe
Q11) Do you agree; remote working help the employee at the time of Covid 19 to maintain the
work life balance in proper way?
a) Strongly agree
b) Neutral
c) Strongly disagree
42

Q12) As per your knowledge, what skill and strength is developed in you after the implication of
digital workplace transformation within organisation?
a) Technological skill
b) Remote working skill
c) Analytical skill
d) Communication Skill
Q13) As per your perspective, what is the overall impact of digital workplace transformation on
the organisational performance of Asda?
a) Positive impact
b) Negative impact
Q14) What are some suggestion that could be used by Asda to overcome the impact of Covid 19
and implement digital strategy in significant manner?
a) Be open to change
b) Think forward
c) Empowering employee in better manner
d) Going socially
43

APPENDIX 3
Completed questionnaire
Q1) As per your opinion, is digital workplace transformation is an
important part for the organisation in current era?
FREQUENCY
a) Yes 26
b) No 4
Q2) As per your knowledge digital workplace transformation facilitates
employees to work in more flexible and smooth manner?
FREQUENCY
a) Yes 25
b) No 4
c) Maybe 1
Q3) As per your knowledge, does digital workplace transformation aid
the Asda in performing their business operation during the time of
Covid 19?
FREQUENCY
a) Yes 24
b) No 4
c) Maybe 2
Q4) What is the major dimension of workplace transformation which
helps in performing business activity in flexible manner?
FREQUENCY
a) Human resource 6
b) Project management 4
c) Collaboration and connection 11
d) Relevant information 9
Q5) As per your experience, what is the major advantage received by
Asda while using the business strategy of workplace transformations at
the time of pandemic?
FREQUENCY
a) Reduce operational cost 8
b) Improve productivity and efficiency 7
c) Improve communication system 5
d) Increased flexibility 10
44

Q6) As per your knowledge, what is the challenges Asda face while
transforming the workplace into digital workplace during Covid 19?
FREQUENCY
a) Employee resistance to change 10
b) Data and information security 7
c) Understanding complex software and application 5
d) Lack of IT skills 8
Q7) As per your analysis, does Asda face consequences in the absence
of digital workplace transformation within the organisation in recent
dynamic surrounding?
FREQUENCY
a) Yes 22
b) No 5
c) Can’t say 3
Q8) What is the major consequences that Asda faces in the absence of
digital workplace transformation?
FREQUENCY
a) Lack of competitive advantage 9
b) Low employee satisfaction 6
c) Low productivity 7
d) Ineffective decision making process 8
Q9) As per your perspective, what is the most attractive digital
transformation strategy used by Asda to undertake their business
function at Covid 19?
FREQUENCY
a) Remote working 11
b) Online recruitment and selection 5
c) Training and development of employee 8
d) Adopting various online payment mode 6
Q10) As per your knowledge, the digital transformation strategy that
Asda acquired helps them at the time of Covid 19?
FREQUENCY
a) Yes 26
b) No 2
c) Maybe 2
Q11) Do you agree; remote working help the employee at the time of FREQUENCY
45

Covid 19 to maintain the work life balance in proper way?
a) Strongly agree 25
b) Neutral 3
c) Strongly disagree 2
Q12) As per your knowledge, what skill and strength is developed in
you after the implication of digital workplace transformation within
organisation?
FREQUENCY
a) Technological skill 12
b) Remote working skill 5
c) Analytical skill 8
d) Communication Skill 5
Q13) As per your perspective, what is the overall impact of digital
workplace transformation on the organisational performance of Asda?
FREQUENCY
a) Positive impact 28
b) Negative impact 2
Q14) What are some suggestion that could be used by Asda to
overcome the impact of Covid 19 and implement digital strategy in
significant manner?
FREQUENCY
a) Be open to change 8
b) Think forward 6
c) Empowering employee in better manner 5
d) Going socially 11
46