Analysis and Improvement of Asda's Business Performance Report

This report provides a comprehensive analysis of Asda's business performance, focusing on operational strategies and areas for improvement. It begins with an introduction to operational strategy's critical role in business success, highlighting the importance of aligning operational functions with overall organizational strategy. The report then provides a detailed overview of Asda, its mission, and vision, followed by an assessment of its current market position and financial performance, identifying key challenges such as declining sales and operational inefficiencies. The core of the report involves an evaluation of Asda's operations using the Hayes and Wheelwright four-stage model, leading to the identification of three primary operational issues: operational complexity, poor management, and a lack of consistency in global operations. The report proposes strategic changes to address these issues, including reducing product range, recruiting skilled personnel, and developing more consistent global standards. Investment appraisal methods like Net Present Value, Payback Period, Performance Matrix, and Safe Criteria are used to evaluate the proposed changes, with a recommendation to reduce the product range based on the analysis. The report also discusses continuous improvement techniques, including the Deming cycle and the concept of radical change, providing a framework for ongoing improvement within Asda. The conclusion summarizes the findings and recommendations, emphasizing the need for strategic adjustments to enhance Asda's business performance.