ASDA Product Strategy: Marketing and Recommendations

This report provides an overview of ASDA's product strategy, focusing on its application in the UK market. It highlights the company's use of product differentiation to cater to diverse customer preferences and increase market share. The report discusses ASDA's approach to enhancing customer satisfaction through organic food products and the implementation of a management information system to understand customer needs. Furthermore, it analyzes the company's strategies for online store implementation and customized products for loyal customers. The conclusion emphasizes the importance of market analysis, leveraging strengths, and improving product quality. The report also mentions key references such as Blut, Teller and Floh (2018) and other relevant sources to support its analysis.

MARKETING PRODUCT STRATEGY OF ASDA
INTRODUCTION
Poster portrays product strategy of ASDA as it is the leading company in UK. The company provide groceries to its customers through large retail supermarkets in the
country.
PRODUCT STRATEGY
ASDA uses product differentiation strategy to increase the potential of its products and increase sales in market (Zentes, Morschett and Schramm-Klein, 2017).
Product strategy helps company to increase the efficiency by analysing all the factors including competitors. This strategy help company to increase the efficiency of
the product to increase the customer’s satisfaction and motivate customers to become loyal to the company. As ASDA implemented this strategy to increases the
product range of with different quality of brands according to tastes and preferences of customers. Company included food products which are organic to increase the
satisfaction level of customers which are more health conscious (Blut, Teller and Floh, 2018). This strategy also helps ASDA to compete in market and gain better
market share effectively. It is very essential for company to identify all market trends and innovation to develop effective marketing plan. Company has also adopted
management information system which helps company to increase the information about customers’ needs and wants to improve the product quality and specification.
Company also provided customized products to loyal customers which increase customer satisfaction of customers effectively.
RECOMMENDATION AND CONCLUSION
ASDA need to analyse market factors which have better
opportunities according strengths which will helps the
company to integrate and improve the quality of
products effectively. Company also has improved the
efficiency to provide the products by implementing
online stores.
REFERENCES
Blut, M., Teller, C. and Floh, A., 2018. Testing retail
marketing-mix effects on patronage: A meta-
analysis. Journal of Retailing. 94(2). pp.113-135.