ASDA: A Comprehensive Report on Products, Services, and Strategies

This report provides an overview of ASDA, a major British supermarket chain. It begins with an introduction to ASDA's founding and headquarters, followed by a detailed exploration of its mission and vision. The report then delves into the products and services offered, including supercenters, superstores, ASDA Living, and George. It highlights the job opportunities and the large consumer base ASDA serves. Furthermore, the report analyzes strategies for increasing consumer satisfaction, such as providing quality services, researching consumer preferences, creating loyalty schemes, and analyzing competitor strategies. The conclusion emphasizes the importance of effective products and services for attracting consumers. References include academic research on consumer satisfaction and retail strategies, which supports the analysis and findings presented in the report.

ASDA

TABLE OF CONTENT
 INTORDUCTION
 MISSION AND VISION OF ASDA
 PRODUCT AND SERVICES OF ASDA
 STRATEGIES FOR INCREASING CONSUEMR SATISFACTION
 CONCLUSION
 REFERENCES

INTRODUCTION
 ASDA is a large chain of British supermarket and
retailer which was founded by JW Hindell and Noel
Stockdale.
 The company was founded in the year 1949 and is
headquartered in Leeds in UK.
 This company was founded when the Asquith family
merged their retail business with the Associated Diaries
Company in Yorkshire.

Mission and vision of organization
Mission- the mission of the company is to Britain’s best
value retailer and meeting the consumer need always.
Vision- the vision of the company is to provide
customer satisfaction by using quality product and
services and focus on pleasant living environment.

Product and services being provided by the
company
ASDA provides for more than 145000 job opportunities in the stores of ASDA all over the
world and caters to the need of more than18 million of consumer who are shopping in the
stores of ASDA every week.
The major product and services which are being provided to consumer are as follows-
Supercenters
Superstores
ASDA living
George

CONTINUED..
Supercentres- this is the largest ASDA store which offers for
extended range of variety of product under one roof.
This variety of product includes food and non- food products,
fashion segment, and many other range of variety of product of
daily need of consumers.

Continued….
Superstores- this is another segment of store which is
based on common format and offers fresh food, cafe,
optician, non- food offers, pharmacy all at one location.
Further these stores are designed and planned to each
location according to the local requirements of the people.

Continued….
ASDA living- These ASDA living stores are dedicated to the
offering of range of product and services relating to the furnishing,
home appliances, fashion segment, general merchandising and many
others.

Continued….
George- this is another major segment of company
which was launched in 1989 and has around 560 stores
all over the world. This is the fastest growing online
fashion business which serves for 800,000 consumers
every week.

Strategies for increasing consumer satisfaction
Attracting the consumer is the most important aspect of the
company and major contributor in the success of the
business.
The major reason for this is that if the consumer will not be
happy and satisfied with the company then they will not buy
the product and services of company.

CONTINUED..
 These strategies assistive for ASDA are as follows-
 Provide quality services
 Continuously research for consumer need and preferences
 Create some loyalty schemes
 Analysing strategies of competitors

CONCLUSION
In the end, from the presentation it can be concluded
that the use of effective product and services is essential for
the company in order to attract more of the consumers.
This is particularly because of the reason that when
the company will offer effective product and services to
consumer then only the consumer will purchase it.