ASDA Marketing Mix: Evaluating Promotion Strategies and Tactics

This report provides an analysis of ASDA's marketing mix, examining how the supermarket chain utilizes various strategies to reach its target market. The report focuses on the application of the marketing mix model, particularly highlighting the role of promotion, and how ASDA leverages social media platforms like Twitter and Instagram to advertise its products. The analysis also includes the use of the STP model to gain competitive benefits and achieve strategic aims in an effective manner. The report further examines the impact of the marketing mix on ASDA's sales and profitability, emphasizing the importance of understanding consumer behavior and adapting marketing strategies to achieve success in the competitive retail market. The report concludes by highlighting the importance of product promotion and the role of social media in driving sales and increasing brand awareness.

Marketing mix
ASDA is one of the leading supermarket chains in the
UK, which sells quality items and services to local
people and other consumers across United Kingdom.
Promotion is the fourth component of marketing
mix model, which markets may use in context of
ASDA growth and its success in retail market.
Company may use this element in term of
accepting and using the best approaches relate to
product promotion.
Marketing mix is one of those marketing models that
marketers of ASDA may use to get competitive
benefits and achieve strategic aims in effective
manner. Product, place, price and people are the four
types of elements which included in this concept.
In recent time, social media is recognized as the
most influencing and effective promotional
platforms that many companies used to advertise
their items.
Supermarket may achieve success for which it
may target those people who are interested in
purchase of its products. By using STP model
company may target everyone, as it has range
goods which individual person prefer to
purchase that help to increase the profits margin
and sales of brand.
Social media is set of applications and channels,
through which ASDA promote their products
which in return increase its sales and allow
company to sell items more than last few years
or months.
It can be said that, by using Twitter and
Instagram as social media platforms, ASDA may
gain the attention of its target customer in
effective manner.
Both channels relate to social media help ASAA
to sell more, because majority of customers
have created their accounts to get more
information about products and other things in
which they are highly interested in purchase.
Company get the benefits from this element in
term of increasing web traffic and number of
products sells.
REFERENCES
Išoraitė, M., 2020. Marketing Mix Features.
Ecoforum Journal. 9(1).