ASDA Promotion Mix: Strategies and Promotion Analysis

This report examines ASDA's promotion mix, a crucial aspect of its marketing strategy. The report explores the various components of the promotion mix, including advertising, direct selling, and sales promotion techniques. It details how ASDA utilizes different advertising methods, such as newspaper ads and banner ads, to increase brand awareness. The report also covers the role of direct selling, highlighting how ASDA interacts with customers through emails and face-to-face communication. Furthermore, it analyzes sales promotion strategies, such as discounts and coupons, used by ASDA to boost sales and attract customers. The conclusion emphasizes the importance of effective promotion strategies for business success.

Asda promotion
Introduction
Promotion mix can be describe as the different tools and techniques
that can be used by company for promoting its products and
services. This poster is based on ASDA organization which is one
of the largest British supermarket chain. This organization was
formulated in 1949 and founder was Fred Asquith. This poster will
include different element of promotion mix that is used by
company.
Promotion
Promotion Mix: This is an effective approaches which is used by company in order to increase sales and earn
more profits. It is essential for ASDA organization to use effective and accurate promotion mix in order to
achieve set goals.
Components of promotion mix
There are different promotion mix components that is help in for business. Promotion mix in respect to ASDA
company are mention below.
Advertising – This is accurate tool for increasing awareness about brand and product offering. ASDA
company use different types of advertising methods such as newspaper, TV advertisements, banner ads and so
on.
Direct selling – It includes direct communication with customers in order to influence customers to purchase
products of company. ASDA direct selling includes interaction with potential customers though e-mails, fax
or face to face communication.
Sales promotion – This can be describe as the short term incentive which is given by company to customers.
Sales promotion of ASDA includes discounts offers, coupons, sales, payback and many more.
Conclusion
As per the poster it can be concluded promotion is one of the crucial activities. Business needs to use different
promotional activities.