This report provides a comprehensive analysis of Asda's retail business, examining emerging trends in the retail industry and their impact on Asda's operations. It utilizes SWOT and PESTEL frameworks to evaluate Asda's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, environmental, and legal factors affecting the company. The report highlights Asda's focus on online retail, blending online and in-store experiences, same-day delivery, social selling, and virtual experiences. Recommendations are provided to enhance Asda's market position, improve customer experience, and ensure long-term sustainability, including focusing on unique selling propositions, strengthening supplier relationships, expanding into new markets, and developing a combined online and offline retail strategy. The analysis concludes that Asda must adapt to changing trends and maintain a strong competitive edge to succeed in the evolving retail landscape.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
