Sales Planning and Operation Task 2 Report: ASDA Kids Wear Business

This report provides a comprehensive overview of ASDA's sales planning and operation, specifically focusing on its kids wear product line. It begins with a company profile, including details about ASDA's business, products (grocery, general merchandise, garments, food items, and financial services), and contact information. The report then delves into the product specifications of the kids wear, highlighting features like smooth materials, high-quality fabric, proper stitching, and comfort. It also discusses the benefits of these products, such as high quality, non-irritating fabrics, and fashionable designs at lower prices. The analysis includes market research findings, unique selling points (high-quality fabrics, low prices, wide distribution), and the target market, which is defined demographically. Sales strategies like internet and social media marketing, television advertisements, sponsorships, and promotional activities are outlined. The report also covers distribution channels, including online sites, small stores, and exhibitions, as well as business development strategies such as employee training, school orders, and economies of scale. Finally, the report concludes with a list of references used for the analysis.

SALES PLANNING AND
OPERATION
TASK 2

About The Company
 Name of business: ASDA Stores Limited
 Industry of business: Retail industry
 Founder of the business: J.W. Hindell
 Headquarter of ASDA: Asda House, South Bank, Leeds,
West Yorkshire, England
 Web Site: www.asda.com
 Contact information: [phone]

Product of The Company
 Grocery
 General merchandise
 Garments for every age of people
 Food items
 Financial services

Product Specification
 Smooth material
 High quality of fabric
 Proper stitched
 Unitchable to children
 Appropriate finishing and stitching
 Lower prices
 Comfortable for children

Benefits Of Products
 ASDA provides high quality of kids wear to the children.
 It provides those kinds of kids wear which are not itching for
them.
 Kids wear of ASDA are of each and every fashion which
lead to attract more customers.
 It charges low prices of the kids wear from customers.
 Fabric which is used to make kids wear is of high quality
and comfortable.

Outcome From Researching Market
 Market trend
 Spending capacity of the local community
 Customer's requirements:
 Suggestions from customers:

Unique Selling Point
 The ASDA company provides its kids wear to the customers
with high quality of fabrics.
 Along with this it offers such kind of product to the parents
of children at the lower prices.
 The ASDA retail stores provide kids wear at the various
stores by which every kind of customers can purchase.
 The unique point to sell kids wear is price because it helps to
attract more number of customers.
 In addition to this, it able to attract those buyers who are
purchasing kids wear from its rivalry firms such as Tesco,
Sainsbury, Marks & Spencer etc.

Target market and positioning
 For selling kids wear the ASDA stores limited make
targeting strategy on the basis of demographic factors.
 In this it targets to the kids and children where it offers
garments for the kids.
 Apart from this, the ASDA make position in the market
about the kids wear with the help of low cost and price along
with highly quality of fabric.

Sales Strategies And Techniques
 Internet and social media which helps to enhance awareness
among parents.
 Advertisement on the television with help of cartoons and
animated pictures.
 Giving sponsorship in the kids events.
 Promotional activities at the gaming zone in shopping mall.

Distribution Channel
 Online sites and portals
 Small stores
 Shops at every area
 Exhibition
 Trade fare

Business Development
 For improving level of sales of kids wear the ASDA has to use
various strategies and tactics. When it able to enhance level of
sales and revenue then it indicates that ASDA is developing in the
retail industry.
 For that the ASDA has to give training and development courses
to its tailor and employees. Due to this it able make better, proper
and comfortable kids wear which lead to increase more number of
buyers.
 ASDA can take order from schools where more number of dresses
for kids are to be manufacture by which level of sales increase.
 By producing more number of units it able to achieve economies
of scale which is indication of business development.

REFERENCES
Caffarella, R. S. and Daffron, S. R., 2013. Planning programs
for adult learners: A practical guide. John Wiley & Sons.
Converse, P. D., 2010. Introduction to Marketing - Principles of
Wholesale and Retail Distribution. Meisel Press.
Dewsnap, B. and Jobber, D., 2012. An exploratory study of sales-
marketing integrative devices. European Journal of
Marketing. 43(7). pp.985–100.

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