In-depth Strategic Evaluation of Asda Stores plc: Competitive Analysis

This report provides a strategic evaluation of Asda Stores plc, a British supermarket retailer. It examines the company's mission, vision, and objectives, followed by a VRIO analysis to assess its competitive advantages. The report also includes a PESTLE analysis of the external environment and an application of Porter's Five Forces to understand the competitive landscape. The analysis covers various aspects of Asda's operations, including human resources, brand image, technology, and supply chain management, to identify core competencies and strategic implications for the company's sustainability and growth.

Strategic Evaluation

Contents
 Introduction
 Purpose of mission, vision and objectives for Asda Stores plc.
 Competitive advantages using VRIO Analysis.
 Pestle Analysis External Environment.
 Porter Five Forces.
 Organization Strategy.
 Summary.
 References.

Introduction
The term Strategic Management is procedure is having constant planing, monitoring where it analysis that
enhance overall essentials requirement on organisation needs and objectives to be fulfilled. The impact of
changes in business environment will require where organisation towards constantly assess where their
strategies for success. It is have detailed process where it supports to guide organisation undertakes stock
as per their presents situation that having deploy where it creates an effective towards implemented for
better management strategies.

Cont..
As per report, the organisation is selects Asda
Stores it is British supermarket retailer where the
headquarter is situated in Leeds, England. The
company was founded in 1949 when the Asquith
Family that merged their retail business to
Associates Dairies company of Yorkshire. Asda is
having number of employees 165,000 where no of
stores are 631 in globally and revenue can
generates up to $21,666 million.

Mission, Vision and Objective ..
The organisation strategy is comprise about to get evaluate in order to collect action plan in
which company is intend to take for accomplishing the organisational goals and objectives.
It tends to be part of an combination about the purpose of better growth and sustainability
which consider high competitive advantages. The main reason is defines about to
undertakes for making strategy for ensures through flexible aspect to proceeds maximise
profit. It helps in proving towards healthy and positive environment towards better
workforce that represent to allows effective productivity to the organisation.
Mission: The mission statement which states about “to invent the value for create customer
value, to retain loyalty for the lifetime”. This goal is effective way towards company to
undertakes for reaching lifetime that ensures customer are given best available of product
and services by Asda Stores Ltd employees. They must ensures that product and services
are deliver to customer in excellence quality basis that contribute towards continued
growth about organisation.

Cont..
Vision: Its refers to mental image of an possible and desirable future state or position of an
company. This describes about the aspiration that enhance better effective future get better
optimised destination of an organisation. The statement of Asda Stores is provide to
customer quality and valuable product customer in which they serve and communities in
which they operates in effective manner.
Objectives: This refers about to get something which is specific and actionable targets
which needed to accomplished in smaller period where at the reach goals as per given time
period. Some of following objectives are highlight about objectives in favour of Asda
Stores plc.

Cont..
Purpose: The main motive of Asda Stores is to be being more productive among with its
competitors where customer can enjoy to provide better quality of product and services
along within easier way of living. As customer wanted to evolve great procedure in which
company can optimise where Asda Stores for delivery their product and services in right
away for better gaining positive outcomes. Through mission and vision statement helps to
clear out what actual way company intention to compete within their strategies to
accomplish goals to attain competitive advantages.

VRIO Analysis..
VIRO assessment is analytical framework that form better part where firms is having larger
strategic scheme where better strategic process which allows process to being part of vision
statement and continuous on through objectives, further strategic analysis as external as
well as internal and strategic choices are comprise to implement better positive working
outcomes. It explain within the help of four factor Valuable, Rare, Inimitable and
Organised.
Valuable: This is first stage for the analysis that defines to adding of necessary
resources which helps to generating business related opportunities as well as
eliminates threats. It only consider as yes when particular resource is allows to
provide some sort of positive results or value.

Cont..
Rare: It is type of factor which is emphasis that this can be approach by few business
venture in hardly basis. This is one of refer as partially competitive advantages, some
of situation arises when rare traits of resources is approach by other few companies
such as Asda Stores company and Tesco having similar technologies which they used
to manufacture same specification of product and services.
Inmitability: According to this factor it only arises when specific organisation not able
to applies cost for buy or substitute in an reasonable prices. This is only occurs when
two ways when company can assort similar resources and introduce better substitute
products. For example: Asda Stores faces more challenges of similar product from
their competitors to attain competitive advantages..

Cont..
Core
Competencies. Valuable Rare Inimitable Organized
Human
resources
Yes No No Yes
Brand image Yes Yes No No
Technology Yes Yes Yes No
Supple chain Yes Yes Yes Yes

Cont..
Valuable
Human resources: This is valuable for Asda company because it effectively handle overall
internal as well as external activities to gain better work culture.
Brand image: It is consists importance for Asda plc because brand image helps to
identified about what is actual position in competitive market.
Technology: This is also creates importance in business venture like Asda because through
the helps of technology it increase the accuracy as well as improves employee's skills where
they can handle to easily manufacture product and services.
Supple chain : According to this factor, supply chain management is helps to procure raw
material generates to Asda stores which generates high competitive advantages.

Cont..
Rare:
Human resources: This is one of major department in every organisation that helps to
handle overall activities of organisation in effectively manner. But in case of Rare, human
resource is not consider because other competitors is also having similar function of
working function about administrative.
Brand image: For Asda Stores their brand image creates major role for company goodwill
and it can be different from other company in competitive market and it consider for long
term perspective.
Technology: This factor is emphasis about more essential and Rare for Asda Stores because
it depends upon what type and specification of technology nature is assorted to gain
competitive advantages.
Supple chain: It is also refers as important for Asda Company that attain high positive
outcomes to generates effectively where it approach for getting quality of raw material and
rare because they have different type of supply chain activities to attain high positive