This report provides a detailed analysis of ASDA's business strategy, market position, and competitive environment. It begins with a PESTEL analysis to assess the impact of macro-environmental factors such as political, economic, social, technological, environmental, and legal aspects on ASDA's operations and strategies. The report then conducts an internal environmental analysis using SWOT to identify ASDA's strengths, weaknesses, opportunities, and threats, further employing the VRIO framework to evaluate internal capabilities. It also examines ASDA's competitive edge and market position using Porter's Five Forces, assessing the threat of new entrants, bargaining power of suppliers and buyers, the threat of substitute products, and competitive rivalry. Finally, the report develops a strategic management plan for ASDA, outlining objectives and strategies to enhance its market position and achieve organizational goals. The analysis considers factors like online shopping trends, globalization, and changing consumer preferences towards health and environmental consciousness.