ASDA: Strategies for Developing a Diverse & Inclusive Workforce

This report investigates strategies and initiatives for developing a diverse and inclusive workforce, focusing on a case study of ASDA. The research examines the benefits of equality and diversity, challenges faced by companies with diverse workforces, and specific strategies ASDA can implement. Findings from a thematic analysis of survey data reveal insights into awareness of equality, perceived benefits such as increased innovation and productivity, the impact of diversity on workforce dynamics, and key issues like ethnic, cultural, and generational differences. The report recommends strategies such as celebrating employee differences, educating leaders, and providing diversity training to enhance employee performance and organizational productivity. This report provides a comprehensive overview of building a diverse and inclusive workplace, crucial for modern organizational success. Desklib provides access to similar reports and study resources for students.

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Table of Contents
SECTION 1 – INTRODUCTION...............................................................................................................3
SECTION 2 – PROJECT PLAN.................................................................................................................4
SECTION 3 – RESEARCH.........................................................................................................................5
SECTION 4 – FINDINGS AND RECOMMENDATIONS........................................................................6
SECTION 5 – EVALUATION..................................................................................................................16
SECTION 6 – CONCLUSION..................................................................................................................16
REFERENCES..........................................................................................................................................18
APPENDIX...............................................................................................................................................20

Topic: “To determine the strategies and initiatives companies put in place for developing
the diverse and inclusive workforce.”
SECTION 1 – INTRODUCTION
Background of project
Equality at workplace is making assure the people which are provided equal
opportunities, equal pay scale and also accepted for varied in better manner. This is developing
the conductive as well as inclusive working environment where the staff members feel safe and
secure. Diversity at workplace is related to firm recruits wider range of the diverse staff
members. This is misconceived as the multicultural matters and it applies to the race, age, gender
language, background and other characteristics (Ferdman and Deane, 2014). It is necessary for
company to create inclusive working environment so that all staff members can able to work in
an effective manner. Developing the inclusive and diverse workforce is helpful in enhancing
employee’s performance as well as organizational productivity. ASDA is British Supermarket
retailer and it was established in year 1949. The main focus of this company is to providing the
equal opportunities to all the staff members which belongs to the different backgrounds. ASDA
stated that to achieve the competitive benefits, the colleagues of this company required from the
different backgrounds and also required to innovatively work as part of inclusive culture.
Aim
“To determine the strategies and initiatives companies put in place for developing the
diverse and inclusive workforce.” A study on ASDA.
Objectives
 To examine benefits of equality and diversity in context to organization
 To determine the challenges faced by company from diverse workforce.
 To identify strategies ASDA needs to place for developing the diverse and inclusive
workforce
Questions

 Does equality and diversity provides the benefits to company?
 What are the issued faced through an organization from the diverse workforce?
 What kind of strategies used by ASDA in order to creating diverse and inclusive
workforce?
SECTION 2 – PROJECT PLAN
The project management plan is regarded as a structured document that the organization
uses for the intent of planning and implementing the project activities. This describes primarily
project priorities and their reach and also reviews strategies for structured execution, tracking
and regulation of its activities. Due to this project manager, the project quality can easily be
enhanced by reducing mistakes that occur when the tasks take place (Ferdman and Sagiv, 2012).
Different aspects considered in project management plan mention below:
Cost- This is an important aspect of project management plan that contributes to effective
implementation of project activities. Each project manager needed sufficient funds to improve
overall efficiency level at the period of its activities. For project managers it is therefore
important to know in an effective manner all the segments used in project. To carry out present
investigation properly, the project manager required about £250.
S cope- This is one of fundamental elements in a study which describes future scope
of the study that will be done in detail. Thus, ASDA present investigation has a great deal in
its power to develop effective strategies for making the workplace inclusive and diverse and
to increase its market share. This research also helps to raise awareness of a set of
opportunities (Foblets and Alidadi, 2016 ).
Time- This aspect is important as it specifies the time needed for any operation to
finish that is chosen according to the goals or needs of specific task. The time required to
complete the tasks is considered. The researchers will need approximately 6 months to
effectively investigate the problems and solve problem in current ASDA study (Trax,
Brunow and Suedekum, 2015 ).
Quality- The goal is to maintain excellence in order to affect the quality and
effectiveness of study. The company must also uphold the honesty and integrity of the

findings and the analysis must take account of the accuracy of and reliability of the collected
data (Guerin and Green, 2016 ).
Communication- The progress of project is probable when contact between people
takes place continuously in an investigation. Researchers will use many contact platforms,
including emails, Smartphone and meeting, to aid in the creation of efficient strategies in
their present analysis of strategies and initiatives companies put in place for developing the
diverse and inclusive workforce (Han and Beyerlein, 2016 ).
Risk- The major risk of using information that specifically affects confidentiality is
connected with this investigation. This can also have implications in future as respondents
will suggest to the investigator that the mouth of the researcher is also negative. In
conducting the project, risks involved are technological, manpower and finance (Hofhuis,
van der Zee and Otten, 2015 ).
Resources- The study is based on ASDA and this investigator will need many
resources, including capital, work, internet connection, etc. to conduct this research. It will
lead to the prompt and successful completion of the work (Roberson, 2019 ).
SECTION 3 – RESEARCH
Research methodology states that data or data associated with a particular subject may be
gathered systematically. These data are collected for decision-making purposes. The design of a
research method is the most important. The scientists identify the compilation, presentation and
review of the critical data and information to answer research questions and aims (Joubert,
2017).
Qualitative- The aim is to explore the views, motives and intentions in qualitative
investigation. This helps to create new ideas about problems. This researcher can understand
customer opinions in order to collect the right information and data (Rawat and Basergekar,
2016).

Quantitative- These are methods for collecting data on research and activities.
Researchers here use mathematical statistical methods to analyze findings and data. This can be
compiled survey and other interviews (Kulkarni, Boehm and Basu, 2016).
Data Collection-Data collection is way in which information and data are gathered in
relation to a particular field or subject (Ravazzani, 2016). There are two main kinds of research
data collection that are explained below:
Primary- It is the first way that information and data are gathered that has not previously
been used. The researcher can easily gather relevant information and data. Interviews,
questionnaires, surveys and others are available to provide insight into the opinions and views of
interviewees on research. In conducting present project, questionnaire has been used (Lambert,
2016).
Secondary- Information and data are already collected and recorded by non-user person.
There are ready data in the form of reports, magazines, books, websites and newspapers. It helps
to save researchers time and costs (Martin, 2014).
Sampling- The procedure is used to analyze statistics which have been detected by a
large population. Sampling is a population subset that reduces costs and helps to collect
information and data. For the proper collection of data, researchers use the random sampling
method. In this researcher 40 respondents are selected for the collection of information on the
subject (Mateescu, 2017).
SECTION 4 – FINDINGS AND RECOMMENDATIONS
For analysis the collected information, there has been thematic analysis used. In this,
graphs are developed in MS-Excel; themes developed and also make the interpretations (Ozgen,
Nijkamp and Poot, 2017).
Data Sheet
Q1) Are you aware about equality and diversity? Frequency
a) Yes 35
b) No 5

Q2) What are benefits of equality in firm? Frequency
a) Increasing productivity 10
b) Promotes innovation 20
c) Improves brand reputation 10
Q3) Does equality and diversity assist in increasing performance
of workers?
Frequency
a) Yes 30
b) No 10
Q4) How equality and diversity influence on the workforce? Frequency
a) Positive impact 22
b) Negative impact 18
Q5) What are various kinds of diversity in an organization? Frequency
a) Gender 12
b) Age 18
c) Religion 10
Q6) Which issues are faced through the ASDA from the diverse
workforce?
Frequency
a) Variations in Ethnic and Culture 20
b) Differences in Language 10
c) Generational and Age Differences 10
Q7) What are various strategies ASDA needs to be put in
creating the diverse and inclusive workplace?
Frequency
a) Celebrate Employee Differences 15
b) Educate Leaders 15
c) Provide training 10
Q8) What benefits firm can gain from developing inclusive and
diverse workforce effectively?
Frequency
a) Enhance employee performance 35
b) Improving organizational productivity 5
c) Enhance profitability 5
Q9) Does inclusive and diverse workforce helps in enhancing the Frequency

organizational productivity?
a) Yes 30
b) No 10
THEME 1: Aware about equality and diversity
Q1) Are you aware about equality and diversity? Frequency
a) Yes 35
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
5
Interpretation: There are 35 participants who said they care about equity and diversity in the
workplace. There are 5 others that have no idea about equality and diversity.
THEME 2: Benefits of equality
Q2) What are benefits of equality in firm? Frequency
a) Increasing productivity 10
b) Promotes innovation 20
c) Improves brand reputation 10

a) Increasing productivity b) Promotes innovation c) Improves brand
reputation
0
5
10
15
20
25
10
20
10
Interpretation: According to 10 respondents that the main benefit of equality is increasing the
organizational performance and productivity. 20 respondents said that the equality helps in
promoting the innovation at workplace by hiring the different cultural employees. 10 remaining
respondents are agreed with improving the brand reputation of an organization.
THEME 3: Equality and diversity assist in increasing staff member’s performance
Q3) Does equality and diversity assist in increasing performance
of workers?
Frequency
a) Yes 30
b) No 10

a) Yes b) No
0
5
10
15
20
25
30
35
30
10
Interpretation: On the basis of 30 respondents that the equality and Diversity assist in
improving performance of employees. According to them treating the employees equally is
helpful on motivating them and enhance their performance level. 10 remaining respondents are
not agreeing with mention statement.
THEME 4: Equality & diversity impact on workforce
Q4) How equality & diversity influence on the workforce? Frequency
a) Positive impact 22
b) Negative impact 18
a) Positive impact b) Negative impact
0
5
10
15
20
25
22
18

Interpretation: According to 22 respondents that the equality and Diversity develop the positive
effects on workforce as it helps in hiring the different culture people and also promote the
innovation in company. 18 respondents did not agree with this argument, stating that diversity
has a negative effect on workers because multiple employees have various views and opinions
and disagreements that occur in the workplace.
THEME 5: Kinds of diversity in an organization
Q5) What are various kinds of the diversity in an organization? Frequency
a) Gender 12
b) Age 18
c) Religion 10
a) Gender b) Age c) Religion
0
2
4
6
8
10
12
14
16
18
20
12
18
10
Interpretation: There are 12 respondents with said that diversity arises on gender basis at
workplace and in this there is a variation among the male and female gender. 18 respondents are
agreeing with the age basis Diversity. 10 participants that religion is major base of diversity at
workplace.
THEME 6: Issues from the diverse workforce
Q6) Which issues are faced through the ASDA from the diverse
workforce?
Frequency
a) Variations in Ethnic and Culture 20

b) Differences in Language 10
c) Generational and Age Differences 10
a) Ethnic and Cultural
Differences b) Differences in Language c) Generational and Age
Differences
0
5
10
15
20
25
20
10 10
Interpretation: According to opinion of 20 respondents that main issues faced through ASDA at
workplace related to diverse workforce is ethnic and cultural differences. The people belongs to
different backgrounds are unable to understand the culture of other place or organization. There
are 10 respondents and according to them difference in language arise a main issue and
employees not able to understand. 10 remaining participants are agree with generational as well
as differences among the staff members at workplace.
THEME 7: Strategies ASDA needs to be put in creating diverse and inclusive workforce
Q7) What are various strategies ASDA needs to be put in
creating the diverse and inclusive workplace?
Frequency
a) Celebrate Employee Differences 15
b) Educate Leaders 15
c) Provide training 10