Strategic Management Report: Asda's Strategy and Change Management

This report provides a comprehensive analysis of Asda's strategic management practices. It begins by defining strategic management and its importance in achieving company goals, emphasizing the evaluation of internal and external forces. The report focuses on Asda, examining its strategic management processes, including vision setting, information gathering, strategy formulation, implementation, and evaluation. It analyzes the critical models used by Asda, particularly in the context of healthcare expansion, and explores the application of various tools within the organization. The report also highlights the significance of change management in addressing complexities, costs, risks, and sustainability. Furthermore, it discusses talent management research, leadership skills, and collaboration within Asda's healthcare sector. The analysis includes an assessment of how Asda determines its strategy, the critical models used, and the application of tools, while emphasizing the importance of change management in achieving its objectives.

Strategic Management

Table of Contents
INTRODUCTION
MAIN BODY
Strategic management
Assessment of process implemented by company to determine strategy
Critical model used by company to determine strategy
Application of tools within organisation
Importance of change management process
CONCLUSION
REFERENCES

INTRODUCTION
The strategic management is an effective process of combining proper planning as well as
controlling of several optimal resources in order to accomplish company goals. This will lead
towards formulation of strategy in order to gain competitive benefit. The evaluation of internal
and external forces that influence the performance of company is an important part of strategic
management. It will facilitate appropriate direction for the organization. The chosen organization
in this report is Asda. This is one of the leading supermarket chains founded in 1949. The report
includes the analysis of strategic management concepts. It aims towards process used by the
business to determine its strategy. The report combines the analysis of models used by
organization for its strategy along with the application of tools. It emphasizes importance of
change management in respect of complexity in transformation process, cost, risk as well as
sustainability.
MAIN BODY
Strategic management
The strategic management is a continuous process of planning, inspecting, monitoring,
controlling and assessment of company needs based on a futuristic vision of company. The
change is necessary for every organisation’s environment so that strategic management process
will be implemented in more successful way. An important part of the strategic management is
the analysis of the surrounding environment. It generally delivers monetary and non- monetary
benefits. This type of process uplifts the style of leadership and improves the performance of s
and management. It covers all the aspect sand ensures effective observation of the market share
in order to raise profitability of the company. The whole concept of strategic management
process revolves around clear understanding of overall mission and vision of company to gain
more competitive advantage. It will lead towards stronger commitment to the action plan while
accomplishing short and long term objectives in effective decision making with proper allocation
of the resources. Generally, it is the type of management that leads towards proper utilisation of
actual resources in order to solve problems and set up attainable objectives. The Asda company
is planning to expand its market share in the health care segment. As per the feasibility analysis it
has been declared that this is realistic and feasible idea as there is a great growth has been seen in

the healthcare industry so they must expand its retail segment in health care. It will help in
analysis of competitive environment while analysing each strategy for company benefit for
expanding in health care segment. The strategic management ensures the comprehensive
implementation of the descriptive approach into practice. Companies use this type of analytic
process in order to examine threats and opportunities and to meet overall company objectives.
The ultimate aim of the strategic management is to determine goals and meet specific objective.
The company who has flexible structure like Asda can effectively make successful changes and
implement plans in order to cope with the changing environment of company. This will set up
benchmarks of the objectives the company plans to achieve in its futuristic vision. The strategic
management also focuses on organizational behaviour and company culture the development of
skills and competences as well as structures that affect the company to accomplish predetermine
strategic management goals. The internal and external environments could support or act as a
barrier for meeting company’s objectives. The organization should analyse the internal
environment (employees, cash flows, capital assets, materials structures and management
systems, etc.) the micro-environment (stakeholders, competitors, intermediaries, etc. Macro-
environment ( political, economic, social, technological).
Assessment of process implemented by company to determine strategy
The process of strategic management is a dynamic one and it is accompanied by setting up rules
and follow. This process reflects the philosophical approach that is adopted by the business. The
manager of Asda has to think strategically then has to plan for the implementation process to
determine its strategy. That is why the process of strategic management is most beneficial for
understanding which strategy is best suited for the organisation of Asda whether they have
expand in health care or not.
Vision- The ultimate vision of Asda company is to make a clear statement of intent to to
fulfil the goals of the company. This concept combines of key factors such as long and short
term objectives. Then identify actual process for completion of company goals. After that
customise the process of each employee so that they manage to complete their business and
individual goals. Asda must keep in mind that all the established goals must determine realistic
approach that matches the skills, values and vision of the company. The final step in this is to
make a clear statement of mission that successfully communicates the vision to the stakeholders,
reassures the shareholders and motivates the staff.

Gather and examine information- This stage of analysis includes gathering useful and
accurate information so that it will help in achieving company goals. Through relevant
information and data collection and analysis it would successfully fulfil the vision of company.
The ultimate focus will be upon understanding the needs of the company in respect of
sustainability, strategic direction, and recognising initiative for development of business. This
will ensure proper evaluation of strengths, weaknesses, opportunities and threats within
established direction. That is gathering useful information helps in analyse of data for company
success is strategic management.
Formulation of strategy-This concept involve formulation of the strategy so that it can
review the obtained information and analyse it. It will determine actual optimum existing
resources of business that will leads towards established goals and objectives. This will recognise
the area of external resources. When company facing issues then it must prioritize its objectives
in order to ensure success. After finalising and setting of priorities the company strategy will be
formed. The main reason behind this is due to the fact that business and economic aspects are
fluid. It requires consistent dynamism to create alternative approaches and options to ensure the
realisation of the strategic management plan.
Implement your strategy- The effective implementation of the strategy contributes to
the success of the business venture. This is one of the action stages where the process of strategic
management aids in achieving overall strategy work. The strategy needs to be flexible and adapt
to the changing environment and the company’s structure in order to ensure successful
implementation and completion of the objectives set in the the strategy and the company’s plans.
That is why employees must clarify their objectives while fulfilling their responsibility and duty
in accomplishing overall goals. The management should ensure optimum resources as well as
funding to accomplish the company’s objectives and incentivize the employees of the company
to make their contribution in the fulfilment of the plan.
Evaluate and control-The process of strategic evaluation as well as control allows
concrete actions based on the measurement of the performance. The ultimate review of the
internal and external environments facilitates accurate actions. The strategy evaluation allows a
successful implementation of the overall plan.
Please re=write this sentence The parameters can be defined as determining actual outcome
through measuring progress with planned one.

Measuring internal and external issues would allow to introduce substantial changes in the
innovative business environment. This strategy helps to develop corrective measures so that
successful implementation will take place for strategic management process. This will resolve all
types of internal and external problems on the basis of a comprehensive analysis of data and all
available information and ensure the successful overall implementation of a revised strategy.
Critical model used by company to determine strategy
At this critical moment, the health care sector is dealing with a number of challenges in
terms of management, and there are certain strategies and policies that will help improve the
expertise of management in the healthcare industry.
The importance of talent management of Asda in the health industry has grown in recent years,
and there are several initiatives underway to improve management capabilities in this sector, as
there is a pressing need to expand this organisation during this period of crisis.
There are also important things that need to be done in this phase of epidemic for better
infrastructure and management.
Talent management research- First, we can conduct talent management research to determine
what we really know and where we need to go.
• Planning and Vision—There should be a proper plan in place to understand or demonstrate
something in order to grow the talent for health management. Effective leaders and managers
often have strong ideas of how to achieve at any given moment or in any given timeframe. They
always have a blueprint and strategy for using the path and problems of their vision, and they
always have ideas for the difficulties that their job will pose, so that their work does not affect
and will meet the targets.
• Company administrators must have such qualifications—in order to improve wellness
skills, they must either educate or read about ASDA administrators and ASDA operations.
This is the most crucial aspect of the procedure.
• Listening and Learning-When someone needs to improve expertise in every segment or
health care environment, listening and learning is the most crucial key because it allows one to
develop a sharp minded method for work.
• Consistency- as a boss, you should be flexible with your mind set and able to adjust new
aspects to their correct way and structure for improved management, as well as the flexibility to
use new strategies and expertise for advanced management.

Leadership skills are critical in the health-care sector because they can be the difference
between a successful team and one that is failing. Leadership teaches you to develop skills and
collaborate as a team to achieve the highest results. It establishes individuality and improves
performance.
• Collaboration-Communication is the most critical aspect of managing the healthcare system
and it allows certain individuals to understand about how things function. Time control can also
be determined by communication, so there should be team communication as well as
organizational or ASDA interaction.
Application of tools within organisation
The control of a Asda's capital in order to accomplish its aims and priorities is known as
strategic management. It's a strategy for ensuring that success goals are reached and the company
continues to thrive. Strategic management provides strategic guidance by designing strategies
and policy aimed at achieving goals, and then allocating resources to put such plans into action.
In the end, strategic strategy is used by businesses to achieve a comparative advantage over their
rivals. Talent management of Asda and see what we really learned and where we can go to
further management expertise in a specific health department. Numerous research and several
seminars have also been given by healthcare departments to increase awareness of this specific
area in order to develop interest in this section.
• Methodology- A variety of approaches for improving organizational capabilities in desired
applicants for health management and better managing things according to the health system
should be available. There can be case studies and research on specific situations to see what
types of issues are being handled poorly and what methods may be used to improve stuff.
Asda's headquarters will remain in Leeds, where it began its history and origins, where the
company will continue to make a major contribution to the UK economy and tax base. Roger
Burnley, who will join Asda's Board of Directors alongside executives from the Issa brothers,
TDR Capital, and Walmart, will continue to lead the company. The Issa brothers will bring
considerable additional expertise, especially in convenience retail and brand collaborations, to
Asda, drawing on their experience creating a national convenience store of more than 6,000
locations. They are in a good position to help Asda grow a convincing convenience store
proposition.Strategic management will be the secret to delivering a solid bottom line in a world

where workplaces are constantly being threatened by technical disruption. Executives who have
a thorough understanding of their own company's products or services, as well as an in-depth
understanding of what their main rivals are doing next, will predict and plan strategic decisions.
That also ensures they'll be able to plan for potential prospects and challenges. Understanding
economic dynamics, the business environment, and stakeholder priorities is essential for
developing a strategic vision. When a company understands its task, the appropriate resources
will be deployed to help it accomplish its goal. The capabilities, shortcomings, prospects, and
risks that the organization faces are the subject of this strategic review. An organization will use
this method to figure out what it does differently than its rivals, what it has to work on, and what
benefits their competitors have. This will then aid them in developing strategies for out-
competing competitors and responding to the market dynamics. This is also where businesses
figure out where they are and where they want to go.
Importance of change management process
In Asda company there is great importance for the change management process. Here are some
aspects that define actual benefit of change management process that contribute real success of
business and maintain flow of operation to accomplish organisational change. It will create more
chances for the successful completion of the company’s plans so that can deal and tackle all
challenges while developing confidence level.
Complexity in transformation process- One of the priorities in the change management
process isto reduce and eliminate the risks in the transformational process with the complex
structure in the business activity. As this will deliver more satisfying results by developing more
trust in the organisation, there is a need for constant flow of relevant information and continuous
updating and revision of the company’s objectives..
Cost- This reduces waste in the operation and time so that maximum cost will be reduced
and the company can gain more competitive benefit for the overall achievement of its goals.
This will ensure managing negative circumstances and overcoming the resistance to change. This
will improve productivity rate and will reduce costs. If the change management is implemented
in more positive and corrective way then it will reduce the of level waste and costs in the
business operations. The appropriate change leads towards smart choice in order to raise the
level of productivity and diminish overall risk, so that this leads towards overall profitability of
company.

Risk-The change management process sets the benchmark in order to reduce the level of
risk that can be involved while introducing change management process. It will eliminate the
conceptual anxiety, instability, stress and emotional frustration and it will reduce the level of risk
in the change management. The company must be more aware of the significance of risk
management while introducing change management so that it will reduce any negative impact
on their employees.
Sustainability- The key role of managing overall change of company requires more
participation of staff so that it will not affect the sustainability of the company. Skilled, talented
employee should be involved in the process of business change plan for company success.
CONCLUSION
From the above report it has been concluded that strategic management change process is
most important concept that must be endorsed by the company for gaining competitive benefit.
It will help company in fulfilling its long and short-term futuristic vision . The management of
the company aims towards proper utilization of resources in more effective manner so that all the
strategic operations will deliver productive results for enhancing consumer experience for
improving brand value of company. This will aid in enhancing overall performance to support
innovation in order to build healthy environment.

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