Case Study: ASDA's Strategies for Diversity and Inclusion in Staff

This report examines ASDA's strategies and initiatives for building a diverse and inclusive workforce. It explores the aims and objectives of the project, including measuring the intent of diverse and inclusive culture, identifying the importance of inclusiveness, analyzing the impact of diverse employees, estimating employee prospects, understanding relatedness and belief, and understanding the requirements for diverse culture and inclusive strategies. The report outlines the project management plan, including aims, deliverables, scope, cost, time, quality, communication, risk, and resources. It also presents a work breakdown structure and a Gantt chart for project activities. The research methodology includes both primary and secondary research, qualitative and quantitative methods, and sampling techniques. Data analysis methods and recommendations are provided, along with a reflection on the value of the project. This document is available on Desklib, a platform offering study tools and solved assignments for students.

Managing a Successful
Business project

Table of Contents
Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives...............................................................................................3
P2 Produce of project management plan................................................................................4
P3 Produce a work breakdown structure and a Gantt Chart...................................................6
TASK 2............................................................................................................................................9
P4 Carry out small-scale research .........................................................................................9
TASK 3..........................................................................................................................................11
P5 Data analysis with use of suitable tools and techniques .................................................11
P6 Recommendation.............................................................................................................13
TASK 4..........................................................................................................................................14
P7 Reflection on the value that is undertaken while completing the project.......................14
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

TITLE
“To estimate the different strategy and initiative that gets used by the company to build
the diverse and inclusive personnel’s”. A case study on ASDA.
INTRODUCTION
The management of the successful business is completely get based on the different
factors under which more suitable outcome will get attained by the parallel development of the
strategy and policy with its better implementation and execution. It is an effective approach of
the business through which more appropriate outcome will get achieved and that get developed
by the collaborative efforts of all the employees that are working within the business and induce
all their efforts (Appelbaum, 2018). In this the company will also support the diverse culture
inside the business through which get hired the different group of people that belongs from the
different background without getting differentiate them on the basis of culture, belief, religion,
gender etc. In addition also support the inclusive workforce with that value all the individual in
terms of their abilities and embrace the perspective and background of all. ASDA is taken in this
report that is the British supermarket retailer and deals with the product as grocery, general
merchandise, financial services and having headquartered in Leeds, West Yorkshire. The
following report includes the project management with scope, aim and deliverables, time,
quality, small scale research and performance review.
TASK 1
P1 Project aims and objectives
To estimate the different strategy and initiative that gets used by the company to build the
diverse and inclusive personnel’s. In today’s world all the business must have used the different
technique and strategies to develop the better change in the working environment by which all
the target will get accomplished in timely basis and with this more profit will get gained (Bell,
2018). In concern to this there are a lot of businesses that perform their operation and function at
wider level or at international level thus they need the employee those have much talent and
skills through which they make the positive change in the working surround with more
perfection and suitability.
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Aim- “To estimate the different strategy and initiative that gets used by the company to
build the diverse and inclusive personnel’s”. The ASDA is one of the largest and the leading
retailing company and with that they have induce the diverse culture and inclusiveness with that
provide better platform to all the employee to work with better efficiency (Biemans, 2018).
Objectives
 To measure the intent of diverse and inclusive culture within the business.
 To identify the importance and need of the inclusiveness inside the workforce with its
impact as well.
 To analyse the impact and essential aspect of the diverse employee in the company.
 To estimate the employee prospect regarding the diverse and inclusive behaviour within
the ASDA.
 To understand the relatedness and belief of the employee that gets developed with the
usage of an inclusive surround in the business.
 To get familiar with the requirement of the diverse culture and nature with the inclusive
strategy that must get induce by the business to make suitable improvisation.
P2 Produce of project management plan
It is a plan that is in the documented form and includes the step wise format that gets
preceded while completing the certain project. The execution of the project will include some
basic components as like initiating, control, implement, plan, execution and monitoring as well
through which all the activities that are needed and get performed within the business on terms of
completion of the different project with better perfection. The project management is being more
needed and with this the standardised outcome will get attained measured that has better and
positive impact in the development of the business (Bjorvatn, 2018). It is also being more
essential as from this the achievable output will get collected and that is free from all the risk and
barrier that will oppose the credibility of the business.
Project plan
Aim and deliverables: It is more needed that the company has worked with certain aim and
in this project it is about to gain the higher believability while considering the impact of diverse
and inclusiveness. It is more useful as it is needed to know the aspect of employee and for this
effective strategy get developed that motivate the employee. It helps ASDA to make the certain
4

changes to promote the diverse and inclusiveness workforce by which working ability get
enhanced.
Scope: It is based on the documentation of the project and considerate the goal, vision,
mission and the deliverables as in this the superior outcome will get collected while making the
positive change. The researcher put all of its efforts to fulfil the requirement of the project and
ensure that the adequate outcome will get result in thus it is helpful for the ASDA while making
future strategies (Cletus, 2018). It is beneficiary for the ASDA as with this they have make the
respective changes by which certain changes and strategy get developed by which positive
changes get measured.
Project cost: It is basically the net amount that gets assigned for the particular project to the
researcher and within that amount the research has been conducted and for this project the
assigned cost is of £200 thus all the activities get performed while allocating the different cost to
each individual task. ASDA provide the certain budget to the researcher and under this the
overall work has been done on time by which productive changes get analysed in future period of
time.
Particulars Amount
Use of various tools and techniques £60
Resources (team members, source of
information etc.)
£60
Data collection £40
Data analysis and interpretation £20
Miscellaneous £20
Total £200
Time: It is usually the time that gets associated with the project and under this all the task
will get performed with more appropriateness and the efficient outcome will get collected that is
more useful for the business and for its growth as well. For to complete this project the
researcher need the time period of 3 months or approach 87 days and under that all the research
will get finished. This instance is provided by ASDA and with this the research get completed
on time and appropriate changes get measured that help to develop the beneficiary changes.
5

Quality: It is related to the valuable result that get developed while completing the project
with more sufficiency and it is actually be more reliable and needed so as to complete the
research with better and efficient deliverables (Davies, 2019). It will define the researcher ability
that get used by the ASDA in order to attain the profitable interpretation by which long term
sustainability will get maintained. It emphasis the working standard and performance of ASDA
by which they are able to make the changes positively and with this have retain the employee for
longer period of time.
Communication: It is more essential for the research as while making the interaction with
the employee by this the certain aspect will get accomplished. With the support of effective
communication the suitable coordination will get maintained to all the important associates by
whom the outcome of the project is more appropriate. In this the researcher will used the
different medium to make a communication and that is as telephone, mails, questionnaire,
managing feedback, internet, interview etc. ASDA provide certain medium to researcher by
which have make easy communication that aid to make suitable interpretation in effective
manner.
Risk: It is the aspect that comes parallel with the project and it is needed to make the
respective outcome and for this the researcher will used to monitor all the different task and
activities and then analyse the different impact after that reduce the entire barrier and risk by
which more balanced outcome will get concluded (Fogarty, 2018). It is required to measure the
risk and ASDA manage that by making the relative strategy and initiative about diverse and
inclusive employees and with this task has been completed within the stipulated period of time.
Resources: It will include the different element that are used by the researcher to complete
the project with satisfactoriness and for this the researcher need the human resource, books
printing machines, phones, communication devices etc and with its usage the efficient outcome
will get developed. ASDA provide certain resources to researcher and with this the easy
accessibility of all the source get maintained that emphasis the effectiveness of result.
P3 Produce a work breakdown structure and a Gantt Chart
Gantt chart: In this chart that shows from the graphical representation and with this
denote all the activities that get performed while completing the project and also shows the time
period of each activity by which the affordable ending will get received by the researcher. It will
get used to collect the precise result through which the researcher will analyse all the loop hole
6

of project on time and reduce all the redundancy on time by which the productivity of the
project will get enhanced (Georgiadou, 2019).
7

Work Breakdown structure: It is a structure that will define the hierarchical orientation
and with that the researcher will divide the overall project into the segments or it will get
breakdown into different slots (Haynes, 2017). It imparts more easiness within the business as
the valuable result will get conceived that is free from all the risk. It is also be the managerial
approach in which the certain outcome will get collected on timely basis.
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TASK 2
P4 Carry out small-scale research
The research is more related to the process through which the all the relative information
will get collected from the market through which the better and effective understanding will get
maintained and developed that help the researcher while compensating the research with more
accuracy (Ikenberry, 2019). There are basically two methods that are as defined below as:
Primary research- It is the research in this the data will get collected for the first time and
in this the researcher will make the appropriate changes and analysis while conducting the survey
and interview. It is more effective as the data will better get interpret to make the suitable
interaction with the public.
Secondary research- It is a research in which the researcher will make the interpretation
from the data and information that already get circulated in the market and that is as from the
financial reports, books, journals, magazines, newspaper etc and it is being more useful while
making the précised ending.
Qualitative research methods- This is a method in which the result will get collected in
the form of observation, focus on relative subject, interviews, immersion, observation,
conduction of the open ended survey, visual and textual observation, oral history and from many
other factor as well (Konrad, 2016). In this the researcher will get analysed the better result as
from the understanding of the facts and figures.
Quantitative research method: This is the method as from which the researcher will
make the suitable analysis as from the numerical analysis, statistical attitude, mathematical
expression and that will get formulated from the data that is collected from the polls,
questionnaire and survey as well and in that the researcher used the different tools to make the
better interpretation (Lyngsie, 2017)
Sampling: It is usually a method through which the researcher will select the adequate
market and after that targeting the specialised group and perform all the research on them and in
this the researcher will need the sample size 30.
The manager of ASDA and researcher will make the appropriate judgement while collecting
the suitable result from the graphical representation to make the profitable and valuable future
impacts.
Questionnaire
9

Q1) What is age internal of the working employee within the ASDA?
a) 21-34
b) 35-55
Q2) The maximum accountability of all the employee of the basis of gender viability that reflect
the amount of diverse nature?
a) Male
b) Female
Q3) Is ASDA uses the different strategy to promote the diverse surround and also provide the
better future opportunities to the workforce?
a) Yes
b) No
Q4) Is diversity and inclusiveness induces the effective learning of the employee behaviour and
gets motivate the personnel of ASDA?
a) Yes
b) No
Q5) What are the basis to make the strategy for the diverse and inclusive employee in
workplace?
a) To kindle staff
b) To implement transform
c) Job satisfaction
Q6) Did you are in favour or get support the diverse culture and inclusive approach of the
business while operating the different functions?
A) Yes
B) No
Q7) While making the recruitment did ASDA accept the individual from the diverse culture?
a) Yes
b) No
Q8) Do you believe that ASDA induces the continuous changes to improvise the performance of
employee?
Q9) Do you think that training is important while introducing the diverse workforce and which
10

training procedure get used by the ASDA?
TASK 3
P5 Data analysis with use of suitable tools and techniques
Q1) What is age internal of the working employee within the ASDA? Frequency
a) 21-34 24
b) 35-55 06
Interpretation: As from the above graph it is noticed that out of 30 candidates, 24
employee believe that most of the employee are of the age group from 21-34 while the rest 6
believe that rest are of from the age group of 35-55 (O’Donovan, 2018).
.
Q2) The maximum accountability of all the employee of the basis of gender
viability that reflect the amount of diverse nature?
Frequency
a) Male 17
b) Female 13
Interpretation: The above graph shows that out of 30 samples the 17 members are of
male while the rest are female and that shows the ASDA will never discriminate the employee on
the basis of gender discrimination and provide equal opportunity.
Q3) Is ASDA uses the different strategy to promote the diverse surround and
also provide the better future opportunities to the workforce?
Frequency
a) Yes 25
b) No 05
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Interpretation: The graph shows that most of the employee of ASDA believes that the
company use different strategy to promote the diverse culture and also provide facility as well
and that there are some of that as well who didn’t have similar thinking.
Q4) Is diversity and inclusiveness induces the effective learning of the
employee behaviour and gets motivate the personnel of ASDA?
Frequency
a) Yes 27
b) No 03
Interpretation: It graph reflect that the employee believe that diversity and inclusiveness
will get improvised while inducing different strategy to develop the learning also motivate the
employee of ASDA (Pearlson, 2019).
Q5) What are the basis to make the strategy for the diverse and inclusive
employee in workplace?
Frequency
a) To kindle staff 10
b) To implement transform 10
c) Job satisfaction 10
Interpretation: It is noticed from graph that the diverse and inclusiveness will get used
with the basis of the job satisfaction, implement transform and to kindle the staff and the
employee has the similar kind of review about all.
Q6) Did you are in favour or get support the diverse culture and inclusive
approach of the business while operating the different functions?
Frequency
A) Yes 22
B) No 08
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