Research Project: Impact of Structure & Culture on ASDA's Performance
VerifiedAdded on 2023/04/19
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Project
AI Summary
This research project investigates the impact of organizational structure and culture on the business performance of ASDA, UK. The study employs a descriptive research design and inductive approach, utilizing both primary and secondary data collected through purposeful sampling of five ASDA managers. Qualitative data analysis reveals key themes, including the managers' tenure, the types of organizational structures (functional and divisional) and cultures (role, task, power, person, and clan) implemented, satisfaction levels with the current structure and culture, and the direct impact of these factors on business performance. The findings suggest that adapting to ongoing trends and aligning organizational structure and culture with employee interests are crucial for enhancing productivity, sales, and overall work quality at ASDA. The research recommends continuous adaptation and emphasizes the integrated relationship between organizational structure and culture in driving business success, supported by references to relevant academic literature.
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