ASDA's Business Environment: Impact of Digital Technologies & Factors

This report provides an analysis of ASDA's business environment, focusing on its organisational structure and functions, and evaluating their suitability for international market expansion. It begins with an introduction to ASDA, highlighting its position as a major supermarket chain. The report discusses ASDA's hierarchical organisational structure and how its various functional areas, such as human resources, distribution, marketing, and customer service, contribute to its operations. Furthermore, the impact of digital technologies on ASDA's strategies for international expansion is examined, along with the key environmental, economic, and technological factors that affect the company's growth and productivity. The report concludes that ASDA's hierarchical structure and organisational functions support its international expansion, and the adoption of digital technologies enhances efficiency and sales. The analysis also acknowledges the challenges posed by various factors and the strategies ASDA employs to address them.

Business Environment

Table Of Content
 INTRODUCTION
 Organisational structure of ASDA.
 Organisation functions of ASDA.
 Impact of digital technologies on ASDA.
 Factors affecting ASDA .
 CONCLUSION
 REFERNCES

INTRODUCTION
Business environment refers to external and internal factors affecting on
organisation's functions and operation. (Hamilton and Webster, 2018)ASDA is a
British supermarket chain in retail industry, founded in 1949 in Wakefield, England
by peter and Fred Asquith, with headquartered in Leeds, UK. ASDA became second
largest supermarket retailer chain. In this report there is a discussion about
organisational structures and functions of ASDA and whether it is suitable to
facilitate for their international market expansion. At last there is a brief about digital
technologies and their impact on strategies of organisation's international expansion.

Organisational Structure of ASDA
 Organisational structure refers to rules and policies
formed by the company to achieve their goals and
objectives.
 There are various types organisational structures such as,
hierarchy structure, functional structure, matrix structure,
flat structures and tall structure for company to form their
policy in their operation. (Gillam and Cosford, 2021)

Organization Function of ASDA
 Organisational Functions refers to a core process or set of activities followed
in department or areas of a company. It includes functions like, operations,
marketing, human resources, information technology, customers service,
warehouse and finance.
 In context to ASDA, as it is vast organisation with function areas that helps
to execute frequent function in relation to specific purpose.
 The functional areas that ASDA have are, human resources its function is to
provide a strategy and focus on efficient management of employees of firm,
distribution, marketing and customers services.

Impact of Digital Technologies on ASDA
 Digital technologies refers to systems, devices and
electronic tools that helps to generate, process
store data. Technology helps to increase the efficiency of
products, systems and services provided by company.
(Paunov and Planes-Satorra, 2019)
 It helps to track streamline processes, maintain data flow
and manages employee data, increase efficiency of
operation and helps to reduce cost with ensuring business
to grow rapidly.

Factors affecting ASDA
Factors affecting ASDA on international expansion in current
environment are
 Environmental factor
 Economic factor
 Technological factor

CONCLUSION
From the above report it concluded that ASDA has Hierarchical structures, which
benefits in operation and helps to maintain a system in every stores in worldwide
and has no impact on expansion internationally. Organisational functions is helping
ASDA to maintain different team and departments in a proper system which also
benefits, in international expansion of enterprise. Also company is using different
digital technology in their operation and production to increase efficiency and more
sales. At last there are factors that affect company's growth and productivity, but in
response company is following different tools to improve those factors.

REFERENCES
 Gillam, S. and Cosford, P., 2021. Organisational structure. In Leadership
and Management for Doctors in Training (pp. 26-31). CRC Press.
 Hamilton, L. and Webster, P., 2018. The international business
environment. Oxford University Press.
 Omarova, A., Richmond, M. and Ireland, V., 2021. A Systems Approach to
Analysing Organisational-Level Adaptability: Review of the Australian
Army Lessons Network as a Case Study. Data and Decision Sciences in
Action 2, pp.207-219.

Thank You