BM461 Global Business Environment: ASDA's SWOT and Operational Impact

This report provides a comprehensive analysis of ASDA, a British supermarket chain, within the global business environment. It includes a SWOT analysis, identifying ASDA's strengths, weaknesses, opportunities, and threats, with considerations for its marketing and operational impact. The analysis highlights key drivers such as impressive marketing and competition, and how these factors influence ASDA's marketing operations and human resource management. The report concludes that understanding these key drivers is vital for enhancing ASDA's marking operations and HRM, eliminating weaknesses such as poor international presence, and sustaining long-term productivity. Desklib provides this assignment as a study resource along with other solved assignments and past papers.

BM461 Global
Business Environment

Table of Contents
Portfolio Paper 2: SWOT Analysis..................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Swot Analysis:........................................................................................................................1
Key drivers of above analysis :............................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
Portfolio Paper 3: Operational Impact Analysis..............................................................................4
INTRODUCTION...........................................................................................................................4
MAINBODY....................................................................................................................................4
Impact of Key drives on marketing operations of ASDA......................................................4
Impact of Key drivers on Human resource management of ASDA.......................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Portfolio Paper 2: SWOT Analysis
INTRODUCTION
Business environment is the sum total of all the external sources to the institution and
that greatly influence their operations. It includes sources and forces such as consumers,
challenger, provider, government and the ethnic, appreciation, governing policies and legal
conditions. Various forces of institution surroundings are interlinked with each other. One
source effects the other factor in the organisation (Soliman, and Noorliza, 2022). In this
report will consider the ASDA, it is a British supermarket chain. Its headquarter is in
England. It was founded in 1949 by Noel Stockdale and J.W. Hindell. In this report will cover
internal analysis in relation of ASDA company.
MAIN BODY
Swot Analysis:
It is a structure that helps in analysing the internal forces, it is sometimes called situational
assessment or situation analysis. It assist the company in getting a vision on their present
position. The further discussed in below (.Hamilton, and Webster, 2018).
Strength
 The company has a broad range of
products and services offering in the
market.
 Structure is well known for its
impressive marketing cause
presenting services and consumers
delights.
Weakness
 Firm has restricted international
existence as relation of others
organization.
 High prices of goods reduces the sell
of product in comparison of the rivals.
Opportunity
 Expansion in new regions of
pharmacy, lens maker, adornment and
photograph division.
Threats
 Competitions with another challengers
regarding the cost and valuation of
goods and services.
 Modification of governing policies and
1

 Acquiring a small business can assist
the organisation to enhance in future
and give a goodwill in company.
laws can impact the business.
The company has huge rivalry in the market place ans wide range of product in the
segments nut they have some weaknesses that makes the company lacking in the competing that
have discussed in above. Its top competitors are Tesco, Morrisons, sainsbury, Boots and many
more.
Key drivers of above analysis :
The above study of analysis provides the key drivers that identify the internal and external
forces that effect the business in positively and increase its productivity. The absorbed drivers
are listed in below.
 Impressive marketing - In-spite of high price the company constantly makes an great
efforts on the marketing techniques in the company and that results in attracting the
consumers impact fully and make them a loyal consumer (Ajmera, 2017).
 Competition - The institution has a wide range of products and that leads to have an
competing advantage in the market place. They invest huge amount on operational
activity and promotional techniques that makes this more effective in term of company.
CONCLUSION
From the above report it is concluded that the analysis is the verified administration
framework which enables a brand like ASDA to standard its business and execution as
compared to the other rivals. The company is one of leading brand in the lifestyle and retail
section. The study assist in making the business more effective in terms of long term
sustainability and productivity.
2

REFERENCES
Books and Journals
Ajmera, P., 2017. Ranking the strategies for Indian medical tourism sector through the
integration of SWOT analysis and TOPSIS method. International journal of health care
quality assurance.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Soliman, M. and Noorliza, K., 2022. Adopting enterprise resource planning (ERP) in higher
education: a SWOT analysis. International Journal of Management in Education, 16(1),
pp.20-39.
3

Portfolio Paper 3: Operational Impact Analysis
INTRODUCTION
Global business environment can be defines as the overall environment in different
sovereign countries which are impacted by various environmental factors such as political,
social, economical and legal. The following report has taken ASDA which is a British
supermarket chain and headquarters England. The business was established by Noel Stockdale
and J.W Hindell. The following report will focus on analyzing key drives of the organization
based on the previous project along with its impact on the marking as well as HRM operation so
the business (Avesani., 2020).
MAINBODY
Impact of Key drives on marketing operations of ASDA.
The organization has a massive range of products and service that allow the organization
to have a broader marketing operation. This makes it crucial for the organization to have highly
skilled and talented employees within its marking teams. In addition to it’s the organization is
known for its making strategies that allow it to attract customers in an optimal manner. Although
there are various competitors in the market such as TESCO and Sainsbury’s that can negatively
impact the marking strategies of the organization. In addition to this the organization marking
operations are also negatively impacted by their weak presence in the international marketing
which are prices at higher rates. The organization has to focus on enhancing its marking
operation by utilizing their strength of being a well-established business in the market in order to
gain market competitiveness. It will also allow the organization to expand its business in new
market with relative ease (Holbeche., 2018).
.
Impact of Key drivers on Human resource management of ASDA.
The Human resource management of the organization is highly impacted by their
opportunity to enter new markets. It would require the organization to develop the process of
effective hiring of employees who are talented and skilled as well. In addition to this, HRM of
the organization is effective in proving skilled employee to the marketing operation of the
4

organization resulting in optimal performance relative to marketing. Moreover, in order to gain
competed advantage in the market the organization can utilize HRM to attain employee who will
provide high level of customer service leading to optimal level of customer satisfaction.
Moreover, the organization can utilize its key strength of being a well-established organization in
order to attract talented employees. This will allows the business to expand its business operation
in new market and eliminate the weakness of operating in an restricted market (Buckley,
Enderwick and Cross. eds., 2018).
CONCLUSION
From the above report it can be concluded that, it is vital for an organization to
understand its key drivers and how they impact on the various operations of the organization.
The above report was able to conclude that the chosen organization can utilize its strength of
being a well know business in the marketing in order to enhance its marking operation. In
addition to this it can also enhance its HRM operation by hiring capable workers who will help
the organization to eliminate it weakness of poor international presence in the market.
5

REFERENCES
Books & Journals:
(Holbeche., 2018)(Buckley, Enderwick and Cross. eds., 2018)(Avesani., 2020)
Avesani, M., 2020. Sustainability, sustainable development, and business sustainability. In Life
Cycle Sustainability Assessment for Decision-Making (pp. 21-38). Elsevier.
Buckley, P. J., Enderwick, P. and Cross, A. R. eds., 2018. International business. Oxford
University Press.
Holbeche, L., 2018. The agile organization: How to build an engaged, innovative and resilient
business. Kogan Page Publishers.
6