Strategies for Talent Management at ASDA: A Business Project Report

This report analyzes the talent management strategies employed by ASDA, a British supermarket chain, to attract and retain employees. It explores the aims and objectives of talent management, the benefits it offers, and the challenges organizations face in reducing employee turnover. The report includes a literature review on talent management, a performance management plan outlining project scope, timeframes, quality control, and resource allocation, and the application of Gantt charts and Work Breakdown Structures (WBS) for project execution. It also describes the use of both quantitative and qualitative methods for data collection and analysis. The report concludes with recommendations and a performance review, highlighting the importance of effective talent management in achieving organizational success and reducing employee turnover. The project also explores various risks and communication strategies involved in the project management plan.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Aims and objectives of selected organisation........................................................................3
Literature review....................................................................................................................4
Performance management plan..............................................................................................4
Make Gantt chart within time frames and work breakdown structure of stages for completing
the projects..............................................................................................................................6
Describe quantitative and qualitative methods in order to complete the project...................8
Recommendations..................................................................................................................9
Performance Review............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERNCES:................................................................................................................................14
Books and Journals:..............................................................................................................14

INTRODUCTION
Talent management is the process used by organisations to retain and manage the talented
staff in the company. It is duty of Human Resource management to take care of all the
employees that are working in the organisation. The target is to attract, select, motivate and to
retain the employees in the organisation (Bartlett, 2017). As the competition is rising it is vital
for all the business organisations to manage their employees and motive them. The profitability
of the organisation depends on the employees. There are various challenges that are faced by
organisation to retain the talented staff in the organisation. In this report there is discussion
related to the strategies adopted by ASDA to retain the employees in the organisation. ASDA is a
British supermarket chain that has its headquarters in England. The company was founded in
1949 by Peter and Fred Asquith Sir. There are various products that are offered by the company
that are general merchandise, Grocery and financial services. There are around 165000
employees that work in the organisation. The success of the organisation is based on the
employees. So the research is based on the strategies adopted by ASDA to retain its tlented
employees.
MAIN BODY
TASK 1
Aims and objectives of selected organisation
Talent Management plays a vital role in success of an organisation. It is important for a
company to formulate strategies that help them to retain the employees in the company for
longer duration of time. The compact faces various challenges to employ, understand and retain
the employees for the company (Bos-de Volker and Wamelink, 2019). This report is based on a
research relating to talent management strategies that are adopted by the ASDA. How the
company overcome the challenges that come in path while managing talented staff in the
company.
Research title: “Talent management strategies adopted by company to attract and retain
employees in an organisation.”
Research aim: “To study the strategies that help to reduce the employee turnover ratio in
an organisation.” A case study on ASDA.
Research Objectives

 To determine the concept of talent management
 To investigate the benefits of talent management
 To examine the challenges faced by organisation to reduce employee turnover ratio
 To find out the strategies that will help to retain the talented employees in the
organisation.
Literature review
According to Ekaterina, 2017, talent management is a process of retaining the talented
staff in the organisation. It is an important practice of HR. The company hires talented skilled
staff in the organisation that can accomplish the goals and objectives successfully. The
organisation that wants to become successful always focuses on motivating the employees. As
motivated employees perform the work effectively and helps the organisation to gain advantage
over the competitors (Dhanabhakyam and Sowmya, 2018). As there are various benefits of talent
management it is vital for an organisation to formulate strategies that will manage the talented
staff in the company. The employees are considered as asset of the organisation and it is duty of
Human Resource Management to manage the employees and retain them. To run the
organisation effectively it is important to retain the employees in the organisation. By motivating
employees the company is able to retain them for long duration of time. It is seen that there are
various strategies that are adopted by ASDA to retain the employees as it reduces absenteeism of
employees as well as reduces the employee turnover ratio of the organisation. It is not easy to
cretin the employees in the organisation. There are various challenges that come in path while
retaining the employees in the organisation. It can be said that talent management is important
for every organisation as it helps to reduce the employee turnover ratio.
Performance management plan.
It is a document that in which plan related to research is formulated. It is important to set
objectives and work to fulfil them. Performance management plan is like a road map hat help to
achieve the set targets of the plan on time. In this the performance of employees is set and is
compared with the actual performance (Hayajneh, Hamad, and Aljawarneh, 2020). The gaps are
identified and actions are taken to fill those gaps. It helps enhance the performance of employees
and that is also beneficial for the organisation. It is guide that helps to measure the performance
of the employees. There is work break down structure and Gantt chart as a part of performance

management plan. The various activities that are part of performance management plan of ASDA
are mentioned below:
Scope: It is vital to know the scope of the project management plan. It is the direction in which
the company works to enhance the performance of the employees. In this report the focus is to
follow the guidelines that are mentioned in Gantt chart (Iarygina, 2019). As that helps to know
about the performance of employees and know the problems associated with managing talent.
Activities Expenditure (Pound)
 Analysed the issue £ 5.00
 Construction of plans £ 10.00
 Research evaluation £ 15.00
 Salary of researchers £ 18.00
 Miscellaneous expanses £ 20.00
 Project execution cost £ 25.00
Total £ 93.00
Time: It is vital to decide the timeline in which the research will be completed. It is
important to work as per the deadlines and complete the research within time. As the tasks and
activities will be completed on time and will lead to better results (Jindal, Shaikh and Shashank,
2017). This report will take around eight weeks t complete.
Quality: Quality plays a vital role in completing the work effectively. It is important for
an organisation to find out the conclusion out of the research. In this report both primary and
secondary tools are used to collect the data (Nguyen, Mollik, and Chih, 2018). So as to get valid
and authenticated conclusion out of the research report.
Communication: Communication plays a vital role in success of the organisation.
Effective communication helps to manage the performance of the employees effectively and to
complete the targets of performance management plan. The communication is done with the help
of questionnaire.

Risk: Risk is present at every level and it is important to know about the uncertainties
that may arise in future and be prepared for them. The various risks that are involved are
expenses, cost, authenticity, etc.
Resource: To complete the project effectively there is requirement of various resources.
It is important to list all the resources and to check availability of resources. The resources
required in PMP are mobile, computer/ laptop (Nicholas and Steyn, 2017). Effective use if
various resources help to complete the task successfully and with fewer mistakes.
Above mentioned are the tools that are important to manage the performance of
employees. It is important to consider all he points and work effectively to achieve the goals and
objectives.
Make Gantt chart within time frames and work breakdown structure of stages for completing the
projects.
ASDA is a multinational organisation. They have operations at a very big scale. So ASDA use
various tools and techniques to complete the tasks on time and work as per the set targets of the
company. There is significant role of Gantt chart and Work Break down Structure in the success
of the company (Schönherr, and Martinuzzi, eds., 2019). There are number of employees
working in the organisation. It is a difficult task to manage those employees and retain them in
the organisation. It is seen that to reduce the employee turnover ratio ASDA uses the framework
of Gantt chart to complete the work on time and as per the guidelines. It is vital to divide the
work in structure and follow them. Below is description related to Gantt chart and WBS.

Gantt chart: It is a tool that shows and has record of all the activities that are important to part
of the research. It also mentions the time within which the task should be completed. By working
as per the time decided the goals are accomplished effectively. It helps to eliminate duplication
of work and everyone has clarity towards the work (Sibrijns and Vanneste, 2021). It is helpful to
manage the performance of the employees and one of the widely used tool that helps ain
retaining the employees in the company by managing there performance. The use of Gantt chart
helps to reduce the chances of mistakes and complete work on time. It is a way to manage the
work as well as time. It is beneficial to construct a Gantt chart that covers all the activities along
with the end date and the start date.
Work breakdown structure: It is a tool that is used to divide the work in small activities.
As the work is divide in smaller parts it is easy to understand as well as it can be divided among
the individuals effectively. Everyone knows about their roles and responsibilities so there is less

chances of conflict. It helps to enhance the performance of employees and make them work
effectively. The employees do not feel any kind of burden as the work is divided and they know
their duty. This is used by ASDA to manage the work of staff in the organisation and to achieve
results out of their work. Overall it can be said that it is important for an organisation to divide
the work and then complete it as it increase the efficiency of the employees.
Describe quantitative and qualitative methods in order to complete the project
It is very important for a research report that a researcher should use important methods in
order to complete this project. ASDA is the multinational organisation which needs some
important methods to complete this project (Sjödin, 2019). In addition to this, it is identified that
there are some important consideration that should be taken to complete this project. All methods
and important considerations are mentioned below:
Quantitative method: In this method, a researcher use numeric data in order to complete
the project. It plays a very significant role in the project as an audience can measure the outcome
from quantitative method. For that purpose, this method using statistical tools such as frequency
that can be show with the help of different types of graph such as pie chart, bar diagram, line
graph, etc. All these tools are very important because it gives a clear information about the data

or information which they collected in order to meet their aims and objective. It is identified that
quantitative method is difficult to use because it needs expert knowledge.
Qualitative method: It is the method in which a researcher used data which are non
numeric but it gives a qualitative result. It is identified that it becomes very helpful for
completion of the project as it described information very well. Qualitative method can be used
in the form of questionnaire which are involving open ended questions. Open ended questions
are allowing people to give their point of view without any restrictions. It can be done with the
help of surveys, observation and interviews.
Data collection method: This report can be completed with the help of collecting a
relevant and accurate data so that they can make the outcome as expected. Data can be collected
by two ways that are primary and secondary data collection method (Szota, 2018). It is very
important for a researcher that day critically evaluate both options as per the report so that they
can take decision in regards with an appropriate method. The details of both data collection
method are mentioned below:
Primary data collection method: In this method, a researcher needs expert knowledge
in order to conduct a primary research. It is beneficial as compared to secondary research
because it gives fresh and accurate data. A researcher gathers information from the selected
sample size so that they can meet their aims and objective. It gives accurate result with the help
of finding and analysis of each option. But it is identified that this method is time consuming and
expensive. So that's why when the sample size is large it is considered that this option is not
appropriate for completing this project.
Secondary data collection method: If a researcher find that their selected sample size is
very large then they choose this method. For the secondary data collection method, a researcher
gathered information through published books, journals and newspapers, etc. It is identified that
this method is more economical as compared to primary data collection method. It is also
identified that this method is very effective as it is less expensive (Trewin, 2020). The researcher
examines already published data with more tools and techniques so that they can identify their
result.
It is analyzed that research methodology is very important for completing a project as it
gives the data and decide their accuracy. Organisation should concern about their project method

because it decide the quality of result. With the help of appropriate method they can achieve their
goals and objective.
Recommendations.
Organisation can achieve their objectives and goals effectively if they can adopt some
suggestions which are mentioned below in order to retain their employees. It is very clear from
the above discussion that attraction and retaining of employees is very necessary for the success
and growth of organisation. With the help of effective strategies the can achieve their objectives.
There are some suggestions which can be adopted for effective results:
 An organisation should take a corrective action in order to retain their employees. Firstly,
they should understand the nature and behaviour of employees so that they can make
policies and culture of organisation accordingly.
 The environment of organisation plays a very important role in respect of employee’s
performance. With the positive environment organisation can successfully increase the
productivity and performance of employees.
 It is very necessary that conflicts between members of employees should be minimum.
For that purpose organisation should make sure that employees-employer relationship is
good for the organisation.
 For encouraging and motivation their employees, they should focus on factors which
influence motivation in order to retain their employees. Retaining is must but they make
sure that recruitment and selection method is also good. With the help of good
recruitment and selection method they can appoint skilful and talented employees who
have goal that link to organisation goal.
 Moreover to this organisation also analyse extrinsic and intrinsic motivational factors.
Both play a very significant role and the attitude of employees.
 Organisation should adopt best strategies in order to retain and attract employees such as
provide effective training and development programme to the employees. with the help of
effective training and development programs they can build some important skills and
knowledge in the employees.

Performance Review
What was the Project supposed to accomplish?
It is the project that is related to attract and retaining employees in the organization so that they
can achieve their objectives easily. For that purpose organization should find and apply best
strategies in order to retain their employees. This project finds the strategies which assist in
achievement of organisational aims and objectives.
Did the project succeed in its aims/how do you know? Specifically, please outline any
evaluation and assessment undertaken?
According to my experience I found that this assignment gets completed as per the aims and
objectives. It is very necessary for me that this project should be complete as I expected. I
learned that this project gives the solution of talent management.
What things do you think worked well and why? Evaluate all aspects of the project?
I thing that I gave my best for completing this project because I felt that this is very important
for me to learn something new such as I manage the project in allocated budget. It is the best
experience and I worked very well.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
It is not easy for me because I faced too many challenges because sometimes respondents are
not ready to share their information. Primary research becomes very tough for me because the
maximum problem arose in that section. I wanted that I have to gather authenticate and accurate
data but it becomes very tough for me. Another challenge is for me that I have to make findings
and analysis but with the considerations of general people that they can understand or not.
What did you learn from undertaking the project?
I analyse that it is grateful pleasure for me in which I gained lots of experiences and knowledge.
I analysed that knowledge and skills is very necessary for a person who want to grow in their
life. When this project assigned me then I thought that how can I complete this project. But
time goes and I felt that this is the great opportunity for me. I learned many things such as it
assist managing all things at one time.
How would you rate your performance as a management consultant leading the project?
As per the project I gave myself 8 out of 10 according to my performance.

What was the Project supposed to accomplish?
It is the project that is related to attract and retaining employees in the organization so that they
can achieve their objectives easily. For that purpose organization should find and apply best
strategies in order to retain their employees. This project finds the strategies which assist in
achievement of organisational aims and objectives.
What strengths and weakness of your performance did you identify?
My strengths that I found that are patience and communication skills. But my weakness is lack
of analytical skills.
How will this inform and support your continuous professional development?
It is a very great opportunity for me that I have assignment which not only complete my project
but also enhance my personal and professional skills.
CONCLUSION
It is concluded that talent management is very necessary for organisation as if they can
manage their skilful and talented employees then they can get success and growth. It is analysed
that talent management can be done better with the help of adopting best strategies. It is
necessary to make strategies that are flexible so if any changes can be occurred in the business
environment then they can do some changes in their strategies. Talent management is the key of
success and sustainable growth. An organization can perform better if their employees are well
efficient. Their employees’ performance decides the success and growth of organization.