ASDA Case Study: Evaluating Staff Training & Customer Satisfaction

This case study investigates the effectiveness of staff training and development on customer satisfaction within ASDA, a large retail business firm providing a wide array of products and services. The analysis is structured around nine themes, exploring aspects such as customer satisfaction with ASDA's offerings, the perceived benefits of training in enhancing employee skills, the value of ASDA's training programs, the role of training in customer retention, strategies for attracting more consumers, the effectiveness of different training methods, key features of ASDA's services, overall customer ratings of ASDA's services and goods, and the need for further employee training. The study uses graphical representations to illustrate survey responses related to these themes, providing insights into the relationship between staff training and customer satisfaction at ASDA. Desklib provides a platform for students to explore similar solved assignments and past papers.

“To determine an effectiveness of staff training
and development on customer satisfaction”. A
case study on ASDA.

INTRODUCTION
Training and development is an internal part of a business
firm. On the other hand, consumer satisfaction plays a
necessary role in the success of business. ASDA is a big
retail business firm and it deals in providing the large
number of services and products in all over the country.

THEME 1: Like products and services of
ASDA company
Yes No
0
2
4
6
8
10
12
14
16
Column B

THEME 2: Training and development is
helpful in increasing the skills
Strongly agree Agree Disagree
0
2
4
6
8
10
12
Column B

THEME 3: Training program of ASDA are
beneficial
Yes No
0
2
4
6
8
10
12
14
16
Column B

THEME 4: Training is helpful to sustain
customers
Yes No
0
2
4
6
8
10
12
14
Column B

THEME 5: Technique should used through
ASDA company to attract more consumers
Economic cost CSR Discounts Quality services
0
1
2
3
4
5
6
7
8
Column B

THEME 6 : Training method is beneficial
for increasing knowledge of employees
On the job training Off the job training
0
2
4
6
8
10
12
14
16
Column B

THEME 7: Major features of ASDA
services and products
Value services Quality of its products
0
2
4
6
8
10
12
Column B

THEME 8: Rank would you provide the
services and goods of ASDA
Excellent Good Satisfactory Average
0
1
2
3
4
5
6
7
8
Column B

THEME 9: ASDA needs to render more
training to its employees
Yes No
0
2
4
6
8
10
12
14
16
Column B

REFERENCES
Conceição, S. C. and Altman, B. A., 2011. Training and
development process and organizational culture change.
Organization Development Journal. 29(1). p.33.
Daley, D. M., 2012. Strategic human resources
management. Public Personnel Management, pp.120-
125.