Improving Customer Satisfaction Through Website Updates: ASDA Analysis

This report investigates the relationship between website updates and customer satisfaction, using ASDA as a case study. It begins with an introduction outlining the aims, objectives, and research questions, emphasizing the importance of customer satisfaction in the retail sector. A literature review explores the concept of website updates, their significance in enhancing customer satisfaction, and their impact on businesses like ASDA. The research methodology section details the research type, approaches, philosophy, data collection methods (primary and secondary), sampling techniques, and data analysis procedures. The report concludes with a reflection on the findings, offering recommendations for improving ASDA's website to boost customer satisfaction. The report uses various sources and research methodologies to analyze the topic. The study covers the strategies for improving website updates, aiming to provide insights into enhancing customer satisfaction and customer relationship management in the retail industry.

CURIOSITY, CREATIVITY
AND RESEARCH

TABLE OF CONTENTS
Topic : To update websites for better customer satisfaction - A study on ASDA...........................3
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Aims.............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................3
Rationale......................................................................................................................................4
LITERATURE REVIEW................................................................................................................4
The concept of updates websites for better customer satisfaction...............................................4
Importance and role of updates websites for better customer satisfaction..................................5
The impact of updates websites for customer satisfaction in ASDA.........................................5
The strategies for improving the updates websites for customer satisfaction in ASDA.............6
RESEARCH METHODOLOGY....................................................................................................7
Research type...............................................................................................................................7
Research approaches....................................................................................................................7
Research philosophy....................................................................................................................7
Data collection.............................................................................................................................7
Sampling......................................................................................................................................8
Data analysis................................................................................................................................8
Reliability and validity................................................................................................................8
Research limitation......................................................................................................................9
CONCLUSION................................................................................................................................9
REFLECTION.................................................................................................................................9
REFERENCES................................................................................................................................1

Topic : To update websites for better customer satisfaction - A study on
ASDA
INTRODUCTION
Background
Curiosity is the thinking about the investigation, exploring, learning and evident along
with this also being process for known about the human nature development. Thus might be also
help the people for explore about the various thing along with keeping them motivation for
having the work. Creativity means having some creativity in work while through the person can
make sure about their things which might be helpful for having the better aspects. Hence,
curiosity and creativity goes by hand and hand (Schutte and Malouff, 2020). While having the
business this might have the self esteem for having the work properly and making sure about
those which seems to be important in the business. ASDA is supermarket chain which has
operated their retailing business across the various countries along with this also acquired the
second super market chain. The company have also expanded their business with having seven
butchers shop in the area. This research will explain about the secondary research while by using
the various author views and research methodology for knowing about the various methods in
this research.
Aims
To identify the updates websites for better customer satisfaction : A study on ASDA.
Objective
 To developed understanding about the concept of updates websites for better customer
satisfaction.
 To study the importance and role of updates websites for better customer satisfaction.
 To discuss the impact of updates websites for customer satisfaction in ASDA.
 To recommend the strategies for improving the updates websites for customer
satisfaction in ASDA.
Research question
 What is the concept of updates websites for better customer satisfaction?
 What are the importance and role of updates websites for better customer satisfaction?
 What is the impact of updates websites for customer satisfaction in ASDA?

Rationale
Customer satisfaction must be important for knowing about those things which might be
important in the business. While by knowing about the customer satisfaction the organization can
make sure about the profits in the business. Along with this the organization can also have their
market position. This might be also the right path for selecting this topic. Hence, while for
selecting this topic for getting more knowledge about the websites through which the customer
can placed their order from which they can make sure about their customer shopping and give
them feedback for having the better supply of the products and services. Retailing business must
be have knowledge about the customer satisfaction while through which they can easily make
sure about their customer needs and wants as per social trends in market. This might be another
reason for selecting this topic and knowing more about the customer satisfaction through having
the organization websites.
LITERATURE REVIEW
Literature review is kind of academic in which it come to know about the various sources
from the author have given their views about the various topic. Along with this also helps for
knowing the high impact over the research paper in making the development for having the
proper research. The main aim for explaining about the concept of updates websites for customer
satisfaction and importance along with role of updates websites for customer satisfaction.
Furthermore, explain about the impact of updates websites for customer satisfaction in
organization.
The concept of updates websites for better customer satisfaction.
According to Sukhraj (2017), the websites in business play the important ascpest while
through which having the online business that could help the organization for knowing about teir
customer satisfaction .along with this organization must be required to know about those things
which might be important for knowing about the websites through which they can make their
more customer and having the high impact over the business. Hence, every organization might
be required to have the websites from the which they come to know about those things which
seems to be important in having the customer satisfaction. In addition, the role of marketing have
been increased and that could play the important concepts in the business towards the customer
satisfaction.

As per macdonald (2021) view that, customer experience must be important for having
the better and smooth run business. While through which that could help the organization in
knowing about the customer requirement while by taking the feedback. Furthermore, the
websites also play the important role through which the business strategy also come to know
about their value and customer needs as per social trends. If organization have the update
websites for their organization which might be more helpful in their business for having the high
satisfaction and having their positive impact over the organization in buying anything for their
requirement while by seating anywhere.
Importance and role of updates websites for better customer satisfaction
Tzeng and et.al., (2021) said that, the importance of websites while play their role for
having customer satisfaction along with this might be also important for knowing about those
things which seems to play their organization for knowing about the customer needs.
Furthermore, the company can easily ask for having the feedback and be clear towards their
customer in knowing about those things which might be important in having the better future
aspects for the organization. The company update websites offer more option and make their
development while for having the better aspects in the business while through which it might be
also come to know about those things which could be easier in having the updates websites for
better customer satisfaction.
Chambers (2020) view that, much of the customer services might be related to designing
the e-commerce business site. For keeping the customer satisfaction and make them happy for
selling the best products and services. That might be also help the customer for knowing about
those things which might be important in knowing for their organization about. While some
organization updates websites also offers free shipping through which the customer get happy
and satisfied. It could also play role for follow up after any problem that have been solved for
their customer satisfaction and also making their customer confidence in knowing about the high
impact over any business which could play the important in having the business to be well-
developed.
The impact of updates websites for customer satisfaction in ASDA
As per Littlechild (2020) view, updates websites help the organization for knowing and
developing the customer relationship along with the customer interaction. Just while by taking
the feedback and making the customer requirement to be full fill. Hence, this might be also

important in knowing about those things which might be important in having the better customer
satisfaction through which the business can easily developed for knowing about the high positive
impact. While through which the ASDA can also make sure about the perfect customer
relationship which might be important in having better future aspects. The customer can easily
buy their products and make them satisfied due to having the better price and offers on online
shopping.
According to Omisakin, Bandara and Kularatne (2020), more than large size of
population are happy for having online shopping through the company websites directly. While
through which they can easily set up their business for having the high impact over the
organization development .along with this might be also help the organization for knowing about
those thing which could be having the understanding in the business. While having the customer
satisfaction for the business that could help the ASDA for knowing about their value in market
and how much they can deal over their customer for having the future aspects.
The strategies for improving the updates websites for customer satisfaction in ASDA.
Le-Hoang (2020) views that, customer satisfaction by updating websites that can be
improved while by using the feedback from the customer about their products and services.
through which that could be easier in knowing about those things which might be important in
having the better aspects. while through which the customer can have their products and services
feedback through the online shopping. organization can give the offer and discount to the first
websites user through which many of the user will try to log in their pages. if customer give their
feedback the organization must be required to work on, while by having the proper time and
make sure about those things which could help them in having the better future goals and
objective to be clear.
Kampani and Jhamb, (2020) said that, the business can be run while by having the better
customer relationship along with the interaction towards their better future aspects. which might
be also important in having the better future goals and objective for which the company can
work. furthermore, make sure about their strategies which could be important for their customer.
ASDA can offer multi channels support and always try to reply all feedback from their customer.

RESEARCH METHODOLOGY
Research type
This research will help for knowing about in which methods the research have been
conducted. Hence, there are two types of research qualitative and quantitative. Qualitative
research means the method which help for finding out the behaviour of targeted people ad
reference to their subject for knowing about the various things in the research. This process used
the in depth interview, case study and various other forms of data (Abu-Saqer, Abu-Naser and
Al-Shawwa, 2020). Quantitative research means the data have been collected from the numerical
forms along with the computer techniques. In this scholar have selected the qualitative research
type because updates websites for better customer satisfaction is theoretical topic and can be
discussed through this technique
Research approaches
It will states about the research how that will used by various approaches in research for
making the relevant and ethical research. Here, two types of research approaches which is
inductive and deductive research approach. Inductive approaches have their main focus on the
behaviour through having the observation or via developed series through having the hypothesis
direction of the study. Deductive research which have been developed in existing theory for
which the testing research might be also have to be designed. In this scholar have selected the
inductive research approach for making the effective techniques.
Research philosophy
It is the proper manner for collecting the data and facilities for developing the knowledge.
Here are the two types of research philosophy interpretivism and positivism research philosophy.
Interpretivism means those research that have been done through using the social views while by
differently views. Positivism this things about the social world in the form of the object and have
the work while by independently (Kornberger and Mantere, 2020). The scholar have selected the
interpretivism philosophy through which it might be more helpful in gaining much knowledge
and developed the various goals.
Data collection
This refers to collecting the information or gathering data from the various methods and
that might be play the important for having the proper conclusion for the research. This mainly

can be done while by using the primary and secondary research methods. Primary research
means the data have been collected while by using the first sources and analysis the deep
knowledge about the various things (Lv and Zhu, 2020). Secondary research means the data
collected or gathered from the various points of view with author or collected from the existing
theory. In present research scholar have selected the primary and secondary research while
through which the scholar will make the questionnaire and secondary research have been
conducted through having the literature review with the various authors views.
Sampling
It means the sample that have collected from the large size of population for having the
right chosen the people. Here, sampling are mainly of two types such as random and non random
sampling. Random sampling means the methods have been selected from the respondents and
that have been taken from the randomly wider population for the research. Non random sampling
that have taken from the selected population in the research (Wang and et.al., 2020). In this
scholar have selected the random sampling methods through which it come to know about that
scholar have selected the 30 customer of the organization for fulfilling the questionnaires.
Data analysis
The data is collected than through data analysis, important data is separated from the
entire data. Here the data analysis can be of two types such as thematic perception test
techniques and spss. In this scholar have selected the using thematic perception test technique
because this technique will better through having the proper estimation about the customer
satisfaction.
Reliability and validity
This research sources have been taken from the right and relevant websites. While
through which it also come to know about how the research have been collected or gathered the
information in using the proper process and relevant sources. For which the no modification have
been done for making the research (Elphinstone, Sahdra and Ciarrochi, 2020). Hence, the data
have been used while for having the better option for which that could be easier in making the
research along with this also help for knowing about the various things which might be important
in having the better aspects. Furthermore, the research sources have been in such a way so that
could be easier in having the relevant sourcs and make the research for knowing about the
various things to the people.

Research limitation
In this research time and money have been play the important role while through which
the due to have not to use the SPSS methods while for having the alack of time and give the
proper thematic methods for giving the much better results. Time and money seem to be
important through which the research have been taken place and make the topic for having the
better aspects for which the people can easily come to know about the various things about the
customer satisfaction.
CONCLUSION
From the above report it had been concluded that customer satisfaction must be important
while through which it helps the business for knowing about their value. Along with this also
helps the primary and secondary research for knowing about the methods in research and how to
make the research more relevant. Furthermore, explained about the various websites strategies
while through which that could help the organization in getting the customer needs and wants. It
had been also seems that customer satisfaction must be important through which this might be
useful in making the research ethics and have more time for saving in making the proper process
with the research.
REFLECTION
When I come to know about the research topic first I was thinking about how I will make
the research after some time when i come to know this topic will further help me for having the
better research in future, so at that time I have started the research through which it has become
more interesting topic for me in collecting the information and gathering the information while
by using the various sources of information and methods. While by having this research I also
come to know about the various things and websites from the company can make their business
to be well-developed. I have also make sure about the skills which are lacking and also make
sure about for developing so that could help me for having the better future research report.

REFERENCES
Books and journals
Abu-Saqer, M.M., Abu-Naser, S.S. and Al-Shawwa, M.O., 2020. Type of Grapefruit
Classification Using Deep Learning.
Elphinstone, B., Sahdra, B.K. and Ciarrochi, J., 2020. Living well by letting go: Reliability and
validity of a brief measure of nonattachment.
Kampani, N. and Jhamb, D., 2020. Analyzing the role of e-crm in managing customer relations:
A critical review of the literature. J. Crit. Rev. 7(4). pp.221-226.
Kornberger, M. and Mantere, S., 2020. Thought experiments and philosophy in organizational
research. Organization Theory, 1(3), p.2631787720942524.
Le-Hoang, P.V., 2020. The relationship between online convenience, online customer
satisfaction, buying intention and electronic word-of-mouth. Independent Journal of
Management & Production. 11(7). pp.2943-2966.
Littlechild, S., 2020. Online reviews and customer satisfaction: The use of Trustpilot by UK
retail energy suppliers and three other sectors.
Lv, D. and Zhu, S., 2020. Achieving secure big data collection based on trust evaluation and true
data discovery. Computers & Security. 96. p.101937.
Omisakin, O.M., Bandara, C. and Kularatne, I., 2020. Designing a Customer Feedback Service
Channel Through AI to Improve Customer Satisfaction in the Supermarket
Industry. Journal of Information & Knowledge Management. 19(03). p.2050015.
Schutte, N.S. and Malouff, J.M., 2020. Connections between curiosity, flow and
creativity. Personality and Individual Differences. 152. p.109555.
Tzeng, S.Y. and et.al., 2021. Factors affecting customer satisfaction on online shopping
holiday. Marketing Intelligence & Planning.
Wang, X. and et.al., 2020, April. Reinforced negative sampling over knowledge graph for
recommendation. In Proceedings of The Web Conference 2020 (pp. 99-109).
Online
Chambers, S., 2020. The importance of customer satisfaction. [Online]. Available through:
<https://www.nicereply.com/blog/importance-of-customer-satisfaction/>
MacDonald, S., 2021. 7 WAYS TO CREATE A GREAT CUSTOMER EXPERIENCE STRATEGY
[Online]. Available through: <https://www.superoffice.com/blog/customer-experience-
strategy/>
Sukhraj, R., 2017. 4 Best Ways to Keep a Customer Happy & Improve Customer Retention
[Online]. Available through: <https://www.impactplus.com/blog/the-importance-of-
keeping-your-customers-happy>
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