A Study on ASDA: Impact of Workers' Strike on Corporate Strategy

This report examines the impact of a workers' strike on ASDA's corporate strategy. The research focuses on the 'Contract 6' issue, exploring how it affects employee relations and the company's overall performance. It identifies the current corporate strategy of ASDA, the issues arising from the new contract, and recommends strategies for managing employee resistance. The research methodology includes primary data collection through questionnaires and secondary data from existing sources. The report aims to provide a comprehensive understanding of the challenges faced by ASDA and offer insights into effective management strategies during labor disputes, contributing to the field of business development.

Research
Project
(To identify the impact of
workers' strike on corporate
strategy of a company. A study
on ASDA)

Introduction to the Research
Corporate strategy are the sources with the help of which are
related to stakeholders of organisation. There are different
strategies which are framed by mangers, but sometimes,
stakeholders are not ready to understand it and protest
against it. Hence this arises situation of conflict among
management and stakeholders about corporate strategy
issues.

Background of British Airways
ASDA is the organisation which is dealing in retail sector
providing home décor, clothing, grocery store, etc. in different
parts of country. This organisation is operating in different
parts of country and providing satisfactory services to
organisation. There is difference in working style of
association as per change in geographical region because of
difference in their legal laws and regulations.

Research Aim
To identify the impact of workers' strike due to new contract on
corporate strategy of a company. A study on ASDA.

Research Objectives
 To identify the current corporate strategy of ASDA.
 To ascertain the issues which is created due to new corporate
strategy of ASDA.
 To recommend the ways by which employee's resistivity for new
contract can be managed.

Importance Of Issue
“Contract 6” is the issue which is plan under which employees
are paid with more salary and monetary benefits but at the
same time, they are not allotted with paid break, Monday
holiday and rota flexibility. But at the same time, night shift of
employees also gets reduced from eight hours to five hours.

Literature Review
Current corporate strategy of ASDA
As per view of Vicki A. Benge, 2019 Corporate strategy refers to
the plan with the help of which organisation can improve their
working style of whole organisation or some specified unit. As
there are possibilities that organisation is not performing up to
the mark, then it is responsibility of management to discuss
changes working policies and modify them to get some positive
outcome.

Issues which is created due to new
corporate strategy of ASDA
According to Nisha Mal, 2019 There are issues which arise
due to implementing new contract such as some
employees are not ready to accept it and this affects their
working performance at organisation. So this is the major
drawback which ASDA get because of this contract
because this is the plan which is performed because of
improving overall performance.

Recommend the ways by which employee's
resistivity for new contract can be managed
As per view of Brian Blecke and Kelly Smith, 2019 There must be
proper counselling of workers which are protesting against this
contract and provide them some more motivational techniques.
There must be flexibility in terms and conditions through which
they are ready.

Research Methodology
Primary information is collected through different sources
such as questionnaire, focus group, face to face interview,
etc. because under this there is direct interaction among
researcher and respondents. Questionnaire is used in this
research because this requires less time to collect primary
information from individuals. 50 employees from ASDA
are selected for collecting primary information.

Secondary Source Of Data Collection
Secondary information is the source with the help of which
overall information about “Contract 6” can be collected.
There are different sources from which secondary
information can be collected because this is the source
under which research is already done. Hence this way
give major and overall information about issues related
with “Contract 6”

References
Craypo, C. and Nissen, B. eds., 2019. Grand designs: The
impact of corporate strategies on workers, unions, and
communities. Cornell University Press.
Hanna, P. and et. al., 2016. Conceptualizing social protest
and the significance of protest actions to large
projects. The Extractive Industries and Society. 3(1).
pp.217-239.