ASDA Digital Workplace Transformation: Identifying Key Drivers

This research report investigates the key drivers affecting digital workplace transformation within ASDA, a British grocery store headquartered in the UK. It aims to identify these drivers, explore various dimensions of workplace transformation, and ascertain the importance of digital workplace transformation in ASDA. The report includes a literature review discussing workplace transformation dimensions like workforce management and connection/collaboration, and key drivers such as digital networks and flexibility. It also highlights the significance of digital workplace transformation in ASDA for enhancing productivity, employee morale, and customer satisfaction. The research methodology employs a quantitative approach, and the findings are presented through frequency distribution tables and data interpretation, culminating in conclusions and recommendations for ASDA. This research emphasizes the importance of adapting to digital technologies to improve customer experience, foster better communication, and promote a more productive and pleasant working environment.

Research Project
(Key drivers affecting digital
workplace transformation
within ASDA)

Table of Contents
INTRODUCTION ..........................................................................................................................3
About the topic............................................................................................................................3
Research aim and objectives.......................................................................................................3
LITERATURE REVIEW ................................................................................................................5
Various dimensions of workplace transformation.......................................................................5
Key drivers affecting digital workplace flexibility and transformation within ASDA...............6
Describe importance of digital workplace transformation in ASDA..........................................7
RESEARCH METHODOLOGY.....................................................................................................9
DATA ANALYSIS AND FINDINGS ...........................................................................................11
Frequency distribution table......................................................................................................11
Data interpretation.....................................................................................................................12
CONCLUSION AND RECOMMENDATIONS ..........................................................................23
Conclusion.................................................................................................................................23
Recommendation.......................................................................................................................23
REFLECTION...............................................................................................................................23
On effectiveness of current research method ...........................................................................23
Alternative research methodology............................................................................................24
Lesson learnt and personal development .................................................................................25
REFERENCES .............................................................................................................................26
APPENDIX ...................................................................................................................................28
Questionnaire............................................................................................................................28

INTRODUCTION
About the topic
Workplace transformation is defined as organisational rethinking of generating flexible
workspaces so that employees can accommodate themselves in such a manner that overall aims
and objectives can be attained. In the current time due to market fluctuations workplace
transformation has become one of the prominent trend within the organisation which is
associated with managing the staff and workplace as well. There are various aspects of
workplace transformation and one of the major is known as digital workplace transformation.
Digital workplace transformation is driven by usage of new technologies in such a way that
business functions can be executed in easy manner. This helps the business to integrate digital
technologies in different business areas and in the same manner appropriate value can be given to
customers. In the current time using digital workplace transformation employee engagement can
be developed so that business complexities can be minimised. This is one of the significant
system which is used by the organisation in order to provide displacement to organisational
activities and to promote business efficiency as well. This is a business strategy which is aimed
at boosting of employee engagement and to improve overall business processes. In the current
time here are many dimensions of workplace ecosystem. Every company exists in many business
ecosystems. The business ecosystems are dynamic in nature that helps in exchanging and
creating sustainable value for respondents (Trenerry and et. al., 2021) . There are various factors
that contribute in the requirement for digital transformation and flexibility within the company.
The first drivers affecting digital workplace transformation is the need and requirement. The
current research report is related with analysing such key drivers which are affecting digital
workplace transformation in the respect of ASDA. ASDA is one of the British grocery store
which is headquartered in UK.
Research aim and objectives
Research Aim: “To identify the key drivers affecting digital workplace transformation within
ASDA
Research Objectives
 To investigate various dimensions of workplace transformation.

 To determine the key drivers affecting digital workplace flexibility and transformation
within ASDA
 To ascertain the importance of digital workplace transformation in ASDA
Research questions
 What are the various dimensions of workplace transformation
 Explain the key drivers affecting digital workplace flexibility and transformation within
ASDA
 Describe importance of digital workplace transformation in ASDA
Research rationale
The selection of this topic is related with dual perspective which is personal and
professional. In terms of personal aspect the research is going to develop various skills of
researcher such as critical thinking skills, communication skills, research skills and many other
(Selimović, Pilav-Velić and Krndžija, 2021). Besides this in context of professional perspective
this research will provide such knowledge in research which can be used by organisation in
respect of digital workplace. Apart from this, the selection and making choice of above research
questions are also important and significant as it tend to provide a better understanding about the
dimensions of workplace transformation along with the key drivers affecting digital workplace
flexibility and transformation within ASDA. Beside this, the selection and making use of the
current project is also vital and rationale from the personal view point of researcher as meet
academic preference along with ensuring improved level skill development.

LITERATURE REVIEW
Various dimensions of workplace transformation
According to Kraus and et. al., (2021), Business ecosystem is dynamic in nature. It keeps
on changing with the change in technology and the human acquire within the workplace.
Sometime the ever changing business system force us to do a partnership with the rivalry.
Partnership is done so that they can cope up with the dimension of the ecosystem business. Every
business ecosystem is based on their work. There are eight dimension of the business ecosystem
which help in making the future with the tech used in the organisation. Workplace transformation
is the rethinking of flexible workplaces and using the same employees are accommodated to
work with different aspects related with technology and work (Dery, Sebastian and van der
Meulen, 2017). Workforce is the major dimension of workplace transformation in which major
impact of such management is seen over employees. In this manner by capitalising various
aspects flows and processes can be managed within the organisation. On the other hand, another
dimension is connection and collaboration. In this organisations are needed to embrace
connection and collaboration in their business so that flexibility can be rendered within the
organisation and at the same time right policies can be developed within the business.
Strategies, similar aims, and shared interests drive the degree of openness within
ecosystems. An ecosystem might be public, private, or a combination of the two. Many
businesses are part of a hybrid ecosystem that includes both public and private sectors. An
ecosystem's openness has two ramifications. The degree of change is determined by the potential
for new entrants as well as disruption of relationships and value. It will also clarify the nature of
ecosystem relationships, as well as how they form and are maintained. It will determine how
collaborations and competitions are conducted (Hamburg, 2019). CIOs must recognise that,
depending on the situation, the diversity of an ecosystem and the roles that people, businesses,
and things play will vary and evolve. For example, in an ecosystem, the primary individual may
be a commercial buyer, but then a smart adviser will take over. The way solutions are defined
and promoted will be determined by the constant change in the situation. This will clarify nature
of ecosystem relationships and formed or maintained properly.

Key drivers affecting digital workplace flexibility and transformation within ASDA
According to Nadkarni and Prügl, (2021), There are different key drivers within ASDA
which are affecting the digital workplaces flexibility and transformation. Because successful use
of digital technology allows you to analyse and improve the customer experience, digital
transformation is critical to satisfying customer expectations. When everyone in the company
understands their role in improving the customer experience, they'll be more willing to use
digital technologies to provide the individualised experiences that customers need. It is feasible
to provide greater flexibility in the physical office by transferring practical issues or dialogues to
a digital workplace, where everything is more readily accessible (Briken, Chillas and
Krzywdzinski, 2017). This allows people to work as they do best. There are a variety of ways
that digital technology might help remote workers, but in practise, it provides an open window
into their workflow - no more catching up or going over old work; it's all there already. Many
firms see a flexible workplace as the way of the future, and by implementing digital workplace
use early on, you can be ahead of the curve – and ensure that communication across borders,
between employees, and within teams is as efficient and effective as possible. This approach also
applies to part-time workers, allowing them to participate actively in tools and methodologies
that they might otherwise feel disconnected from.
Digital networks are regarded as the major key drivers in which employees are provided
with internet access so that employee may perform their duties and obligation in effective
manner. On the other hand flexibility is the another key driver of digital workplace
transformation in which intensive work is promoted and at the same time potential of employees
can be encouraged as well. In the current time the role of analytics and creativity are increased
which means that workplace needs are required to be fulfilled so that employee may work with
greater efficiency. Technology has made life of people easier and this way with the help of using
such technology within the organisation differences within the organisation can be minimised
and this will lead into higher business management (Subramanian, 2018). A modern digital
workplace is becoming more particular in nature which means that cooperation is promoted at
workplace and in the same manner improvement in technology can be rendered. In order to
render flexibility within digital workplace transformation communication plays subtle role. With
the help of clear and transparent communication digital strategies can be implemented in most
effective manner and this way changes can be driven in the organisation. So for this reason

internal communication is essential to be managed within the workplace and this may help into
setting up clear goals and objectives. For ASDA as the organisation is having global existence
which means that digital workplace flexibility is the aspect which is regarded as one of the
driving force for the organisation and would help the business to grow and sustain for longer
duration of time.
Describe importance of digital workplace transformation in ASDA
According to Schiuma and et. al., (2021), Many organization are using the digital
workplace strategy within their system. This is done by them to attain the goal in less time.
Digital workplace brings application, data, information and many more collectively so to
increase productivity. Employee identities are an important part of every digital workplace
project because they help businesses succeed. According to Gartner research, BNY Mellon built
a persona model a few years ago as part of a big digital workplace effort that classified users as
sharers, knowledge seekers, and inside experts. Technology adoption and mobile use, content
creation, consumption, and sharing, as well as organisational knowledge, were all incorporated in
the personas. It's crucial to keep track of each persona's technology usage in order to assess the
organization's worth. It's tempting to think of digital workplaces as isolating, comparable to how
people staring at their devices might impede them from successfully connecting with those
around them. This could not be further from the truth: a virtual connection with a large number
of other staff personnel can help employees feel more involved in their workplace, resulting in
more open and fruitful conversations. This flexibility helps you to work more effectively with
your employees, removing office traditions in favour of a more productive and pleasant working
atmosphere.
With the help of digital workplace transformation knowledge within the existing
workforce can be shared in such a manner that the methods within the organisation can be
changed and resultantly higher efficiency can be rendered within the organisation (Solberg,
Traavik and Wong, 2020). The digital workplace transformation affects each level of an
organisation in which data from all the departments can be collaborated and at the same time
accurate results can be obtained. For ASDA digital workplace transformation is considered as
boon so that using these aspects the organisation is able to maximise productivity and morale of
their employees. With the help of better communication and collaboration capabilities of

employees can be utilised in better way so that the organisation may deliver desired value to their
customers (Miller and Marsh, 2016). With the help of digital workplace transformation demands
of customers can be understood so that the same product or services can be given to them in
order to attain higher customer satisfaction level.

RESEARCH METHODOLOGY
Research Methodology is a systematic technique which researcher uses to know various
approaches that will be used to complete the report. It is a methods through which data are been
identify, analysis so that useful information can be obtained (Kim, 2021). There are two type of
research methodology quantitative and qualitative method. Quantitative method use data in the
form of quantity which can easily be measured and Qualitative method is that type where data is
acquired in the form of words which can only be expresses measuring of data couldn't take place.
In this report the researcher will use quantitative methodology to conduct the study for the topic
chosen. There are various research methodologies which are used within the research which are
demonstrated as under:
Research philosophy: It is the upper most layer in the onion framework. Research
philosophy is ta set of beliefs that a researcher believes while conducting the research. It has
divided into two parts Ontology and Epistemological. In Ontology authenticity of information is
contain and in Epistemological valid information is their. Epistemological has three part
Positivism, Interpretivism and Pragmatism (Turnbull, Chugh and Luck, 2021) . While
conducting the research on current topic the Positivism philosophy will be used so that exact
information can be gather and the data that is view is outside the study.
Research approach: It is border method which analyses the data in much systematic
way. There are two approach of research i.e., Inductive and deductive approach. Inductive
approach is used when the data is to be gather from limited people and deductive is used when
data is gather in large amount (Sekaran and Bougie, 2016). Also inductive approach is taken on
qualitative methodology and in deductive quantitative methodology is used. As the topic want to
collect data in figure with larger audience so the deductive approach will be select by the
researcher.
Research strategy: It is the conceptual framework. It is more concerned with how the
data is to be collected. What will be the procedure of collecting the data. There are different type
of strategy that the researcher applied based on the topic chosen (Hughes and Barlo, 2021).
Survey, experimental, observation, case study and action research are the types of research
strategy. In the recent subject survey will be used as a strategy to gather information. By using
this strategy vast data can be collected and also the time to gather data will be low.

Research choice: The next layer in the onion framework is the type of choice to collect
data. There are three choice which are been provided to conduct research. Mono Method, Mixed
method and Multi method are the types. Mono method is used when only one methodology is
been chose from the two. Mixed method is selected when both quantitative and qualitative
methodology is used (Vaughn and Jacquez, 2020). Multi method is chosen when both the method
is used but more than two or three type. In this researcher will chose Mono method as a choice
because quantitative methodology is there.
Time horizon: In this the time which is required to collect data is being decided. There
are two time horizon to decide the exact time , Cross-sectional and Longitudinal time horizon.
Cross-sectional is decide when the data is collected at a particular point only and in Longitudinal
data gathering is done multiply time in a particular research (Gregório and et. al., 2021). In the
above topic cross sectional time horizon will be chose because the data is collected only one time
by the employees.
Data collection: Data collection is the technique which the investigator uses to gather
and accumulate the raw facts. This method is used so that correct information for the specific
topic can be gained (WORK, 2020). They are of two type primary data and secondary data.
Primary data the name itself says the information is collected for the first time, data which is
collected will be used freshly by the investigator only. Secondary data is the second hand
information which is already publish on various sources. Sources includes books, journal, online
mode etc. In this the researcher will use primary data collection technique to collect data.
Sampling: It is the tool through which we select the respondent to fill the information. In
the current topic the sampling that the informer use is probability random sampling to fill the
questionnaire (Etikan and Bala, 2017). There are total 40 respondent are taken within the
research those are employees of the ASDA company.

DATA ANALYSIS AND FINDINGS
Frequency distribution table
Q.1. Do you keep understanding regarding the thought of workplace
transformation in a workplace?
Frequency
a) Yes 30
b) No 10
Q.2. According to your judgement are practices of workplace transformation
beneficial for the organisation?
Frequency
a) Yes 35
b) No 5
Q.3. As per your experience, what are the major dimensions of workplace
transformation used within an organisation?
Frequency
a) Employee engagement of diversified employees 10
b) Digital mechanics 10
c) Giving versatile methods to employees 10
d) Upgrading employee relationships 10
Q.4. What is the significance of different dimensions of workplace
transformation in an organisation?
Frequency
a) Developed employee growth 12
b) Minimised turnover of employee 8
c) Increment in productivity of organisation 12
d) Providing open environment 8
Q.5. What are the major drivers of digital workplace transformation that helps
in managing flexibility and transformation in ASDA?
Frequency
a) Workplace status 6

b) Inclusion of emerging technologies 8
c) Including centralised digital methods 9
d) Collection of feedbacks 9
e) Giving appropriate trainings to employees 8
Q.6. What are the role of drivers of workplace transformation in an
organisation?
Frequency
a) Retaining of talented employee 9
b) Developing employee engagement 12
c) Enhancing aspects of job satisfaction 13
d) Reaching to organisational objectives 6
Q.7. According to your perception, in this digital age is it necessary for the
businesses to use digital workplace transformation as a business tool?
Frequency
a) Yes 35
b) No 5
Q.8. What is the importance of digital workplace transformation in ASDA? Frequency
a) Access in virtual meetings 9
b) Minimising time barrier 9
c) Providing work-life balance to employees 10
d) Increasing organisational agility 7
e) Understanding customer demand 5
Q.9. What are the main areas of digital workplace transformation in ASDA in
which are required to be used by the company?
Frequency
a) Organisational technology 8
b) Data processing 9