Aseda Organics: Comprehensive Business Plan for Skincare Company

This document presents a detailed business plan for Aseda Organics, a company specializing in organic skincare products. The plan outlines the company's history, mission, vision, and goals, emphasizing the use of organic ingredients sourced locally. It describes the product line, including facial cleansers, moisturizers, anti-aging treatments, and body lotions, highlighting the company's unique selling propositions such as personalized products, custom-made orders, free consultations, discounts, and safe delivery. The current status of the company, including hiring, website development, and partnerships with suppliers and manufacturers, is also detailed. Furthermore, the legal status, ownership, and key partnerships are provided, offering a comprehensive overview of the business's operations and strategies. The business plan focuses on providing safe, effective, and natural skincare solutions to meet customer needs in the Ghanaian market.

Company Description
2.0 Company History
Aseda organics is a company specializing in organic skincare. All products will be made of
organic ingredients, purchased from the local market and suppliers. It would not have any
harmful ingredients, fillers, or dyes. The company will provide a variety of products
including facial skincare and body products that caters to the needs of our customers.
The idea to start an organic skincare company occurred when the CEO of the company
Elizabeth DONKOR suffered from severe hyperpigmentation on the face and dry skin during
harmattan season. Her constant search for skin products that deals with her skin condition
proved futile, because most skin products she used contained chemicals that are harmful to
her skin and also there was lack of nutritional vitamins in some organic skincare products in
the market. She searched on YouTube and learnt where to buy and how to mix organic
ingredients to make your own homemade body products. Fortunately most of the ingredients
such as Shea butter was easily available in the Ghanaian local markets. She started creating
organic skin products for herself, friends and family but has now decided to produce more
products to meet the growing demand for chemical free organic skincare products in Ghana.
2.1 Mission Statement
Our mission is to make a positive difference in people’s lives by providing safe and effective
solutions for skincare needs. We strive to provide holistic and natural solutions to help
improve the quality of skin products in a real and meaningful way.
2.2 Vision Statement
Our vision is to become customer’s natural first choice when selecting personal skincare
products without chemicals/plastics and providing exceptional quality, pure, organic plant-
based products that are good for all.
2.3 Goals:
 Provide great customer service and have the customer leaving happy
 Make products that everyone can afford
 Make quality organic products that helps people’s skin become healthier

2.4 Products and Services
The product line of Aseda Organics are as follows;
 Aseda organic facial Cleansers- removes dirt, oil, makeup that clogs the pores in a
mild manner without altering the skin’s pH barrier
 Aseda organic facial moisturizers- This product contains raw Shea butter that
provides moisture to dry skins preventing irritating and flaking of the skin
 Anti-aging treatments and serums- Our anti-aging products such as facial serums and
essentials oils soothes and hydrates mature skins by replenishing it against wrinkles
 Hand and body lotions- The body lotions contain Shea butter, almond oil and other
essential oils that intensely moisturizes the skin leaving no oil residue on the skins
surface.
The Company’s unique selling proposition is to provide distinct services to our customers
such as;
 Personalization of our products- customers can opt for free engraving of their names
or initials on any of our products making them feel the product is unique and
customized for them.
 Custom-made orders- Apart from our available regular products, customers can ask
for additional ingredients to be added to their products according to their preference.
 Free consultations- Customers can call in or chat with us for their specific regimen
treatments according to their skincare concerns
 Discounts and offers- discounts and offers will be given to registered customers on
our website
 Safe packaging and delivery – packages will be safely secured in a hard perforated
paper box and wrapped in a bubble cushioning wrap to protect products from
damaging. The company will also provide door to door delivery of orders.
2.5 Current Status
The company is in the process of hiring and training staff. Setting up a website with a web
developer, advertising on social media bloggers pages, partnering with raw Shea butter and
essential oil suppliers, courier operators and local manufacturers of bamboo bottles and jars
for our skincare products.

2.6 Legal Status and Ownership
The company is registered as a limited liability company in 2020 under the laws of Ghana.
The owners are;
1. Elizabeth Donkor,
2. Kwasi Kwarteng
3. Priscilla Gyamfua Gyamfi
4. Francisca Wireko Brobbey
5. Bismark Agyenim Boateng
2.7 Key Partnerships (if any)
Our key partners are;
 Courier delivery operators
 Shea butter suppliers
 Website designer
 Bamboo bottle and jar manufacturers
 Telecommunication networks