Strategic Marketing Report: Ashanti Solution Company Analysis

This report provides a comprehensive analysis of strategic marketing principles, focusing on the application of these principles to Ashanti Solution Company. It begins by outlining the importance of strategic marketing and then delves into the marketing mix, emphasizing product, promotion, and process strategies. The report further explores the Customer-Based Brand Equity (CBBE) model, examining brand identity, meaning, and response. Integrated marketing communication is also discussed, highlighting advertising, personal selling, and sales promotion. Finally, the report addresses methods for measuring the success of marketing strategies, including sales targets and market share, before concluding with a summary of key findings and recommendations. The report uses the example of Ashanti Solution Company to illustrate the practical application of these marketing concepts.

STRATEGIC MARKETING

TABLE OF CONTENT
 Introduction
 Adaption and standardization of marketing mix
 CBBE MODEL
 Integrated communication mix
 Measurement of success
 Conclusion

Introduction
 Strategic marketing is basically a process that is used to plan,
design, develop, implement and direct various strategies by
which higher competitive advantage is attained over a
continuous period of time. It is used to direct an adequate
mapping by which ability of business to attain its objectives
and target is achieved with perfection and in timely frame as
well.

Adaption and standardization of
marketing mix
The marketing mix is a set of actions and activities that is
induced within the business as in order to promote brand
awareness and its productivity.
 Product- It is a marketing in mix in which Ashanti solution
company has introduce a new change within in diverse range
of portfolio by which its business expending and customer
needs get satisfied simultaneously.

CONTINUE…
 Promotion- It is a factor that is always be
essential for the success and growth of
business as in this business advantage is
increases as by developing brand image and
value.
 Process- It is a process of marketing mix in
which Ashanti solution company always
make sure that customers always get happy
and flexible as by enjoying business
products and services over regular period of
instance.

CONTINUE…
 People- It is dependent
over the employees and
staff that is required for
the business as with this
lot of responsibilities is
addressed with perfection.

CBBE MODEL
 CBBE model is also known as Keller’s brand equity model
that is related to customer based brand equity. The main
focus of this model is to satisfying the customers by
providing the satisfying goods and services

CONTINUE…
 Brand identity - It represents as a vital position of a
business organisation that reflect the customer viewpoint
regarding company in comparison of other business
enterprises. This term helps in showing the picture or words
of the buyers that will connect with some specific brand
name of the company. This term is very essential for
developing the strong support related to examine the
important features and brand name i.e. Ashanti solution
company.

CONTINUE…
 Brand Meaning - After brand identity in which customers
are aware about the products and services than the firm will
focus on introducing themselves in front of the people of
society.
 Brand response - It represents the feeling of customers
related to brand. The feeling of the customers is different as
one another. In this for one person the brand is more
important whereas for another person the brand is more
important and relevant.

INTEGRATED MARKETING MIX
 Integrated communication mix refers to the approach related
to plan the communication that helps in gaining the business
the better results that is based on the marketing campaigns.
 Advertising
 Personal selling
 Sales promotion

MEASUREMENT OF
SUCCESS
 There are several methods for measuring
the success of the Ashanti solution
company Plc that could also helps in
improving their future so that high profits
and sustainability can be faced by the
organisation which can be shown below:
 Sales target
 Market share

CONCLUSION
 It has been concluded from above report that strategic
marketing is always being essential for the business as under
this working abilities and its attractiveness is increases in
productive manner.